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Gérald Genta's 1975 Roman-coin-inspired design. Bulgari's best-selling watch for 50 years.
TAG Heuer (1999), Zenith (1999), Hublot (2008), Bulgari (2011), plus Louis Vuitton in-house and Tiffany & Co. Bernard Arnault\'s Paris-based group.
Wristshot gallery from the Horlogeforum Bulgari thread.
Monochrome
After setting ten world records with its Octo Finissimo range in eleven years, Bulgari’s dominance in the ultra-slim arena is incontestable. The seventh ultra-thin model, the Octo Finissimo Perpetual, conquered the market in 2021. A highly prized complication, the perpetual calendar is powered by an impressively slim movement with a thickness of just 2.75mm. However, […]
Monochrome
Incredibly, only eleven years have elapsed since Bulgari pitted its first gladiator in the arena of ultra-thin watches. Not only did the Octo Finissimo Tourbillon of 2014 astonish the world with its razor-thin, record-breaking 1.95mm tourbillon movement, but it also conquered the hearts of many with its seductive Italian good looks. With ten world records […]
Monochrome
The Bulgari Bulgari remains one of the brand‘s most iconic watches, alongside the Octo and the Serpenti, defined by its clean design and bold bezel engraving. Its story began in 1975 when Bulgari introduced the Bulgari Roma, a limited-edition timepiece designed by Gianni Bulgari as a personal gift for the brand’s top 100 clients. Featuring […]
Monochrome
Since its debut in 1998, the Bulgari Aluminium collection has challenged traditional watchmaking norms by combining lightweight aluminium with resilient rubber. In 2020, Bulgari relaunched the collection with a design that was faithful to the original series and enhanced according to modern technical sensibilities. In 2023, the brand introduced refreshed chronograph and limited edition models, […]
Time+Tide
A new, pared-back look for the Serpenti brings this iconic design to its most essential elements in this new jewellery watch.The post Bulgari brings us a new vision of the Serpenti with the Aeterna appeared first on Time+Tide Watches.
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Monochrome
Collaborations are one of the hottest trends in watchmaking today, as brands, high and low, team up with artists, retailers, collectors – you name it – to create special customised editions. The latest collaboration involves Italian powerhouse Bulgari and Gübelin, the Swiss, family-owned jewellery and watch retailer. The model selected is the Octo Finissimo Skeleton […]
SJX Watches
Bulgari made its debut at Watches & Wonders this year, having previously exhibited outside the fair. It was a fitting occasion to launch the Octo Finissimo Ultra Tourbillon, the thinnest tourbillon watch ever at just 1.85 mm thick. Housed in the brand’s signature matte grey titanium case and limited to just 20 pieces, the Ultra Tourbillon is paired with an equally thin and silky titanium bracelet. Bulgari is deeply invested in its leadership in ultra-thin watchmaking, and the Ultra Tourbillon shows the brand is willing to do whatever it takes to own as many records in this field as possible. Initial thoughts Despite its record-breaking slimness, there was surprisingly little buzz about the Ultra at Watches & Wonders. This may be due to record fatigue, since the previous record was set just last year by the Piaget AUC Tourbillon. It could also be due to the diminishing returns of these types of records, which are now being broken by almost imperceptible margins. On its exterior, the Ultra Tourbillon is quite similar the 1.7 mm-thick Octo Finissimo Ultra introduced last year. It features a 40 mm case made from a combination of titanium and tungsten carbide, and is impressively open-worked, revealing just about every wheel and pinion on the dial side of the watch. But this watch is all about the headline figure of its 1.85 mm thickness, which endows the Ultra Tourbillon with a delicate, almost weightless feel. The case in profile. Image – Bulgari Like all ultra-thin recor...
Time+Tide
How thin is too thin? Bulgari continues to claim horological superlatives with the Octo Finissimo line.The post The battle for thinness rages on with Bulgari’s Octo Finissimo Ultra Tourbillon, the world’s new thinnest tourbillon watch (live pics + video) appeared first on Time+Tide Watches.
Worn & Wound
You have to give it up for Piaget. When they introduced the Altiplano Concept Tourbillon last year, they made a hell of a play for the world’s thinnest tourbillon watch. At 2.0mm, that watch was (as most ultra-thin watches are) inconceivably thin. I have to imagine that, when Piaget introduced that watch last year, they felt pretty good about holding onto the record for at least a while but, as these things go, eventually, Bulgari has to have its say in the matter. A year later, we have Bulgari’s seemingly inevitable response: The Octo Finissimo Ultra Tourbillon. At just 1.85mm thick, Bulgari’s latest Ultra-Thin masterpiece represents their 10th world record for thinness in watchmaking and reunites Bulgari with a record it has held on and off since 2014 - which, by way of comparison, was a record they had previously held with watches measuring 5mm and 3.95mm thick. Hard to imagine it, but each of those now seems downright chunky by comparison. There’s a good reason why you often see watches like this held up next to credit cards: Devoid of context, it’s almost impossible for your brain to compute just how little three-dimensional space these watches take up. Bulgari has achieved this stupendously mind-blowing level of thinness by applying the design and construction techniques introduced with the 1.80mm thin Octo Finissimo Ultra and the 1.70mm thin Octo Finissimo Ultra COSC. Most notably, Bulgari has integrated the case and movement of the Octo Finissimo Ultra ...
Worn & Wound
Whenever Bulgari introduces a new Serpenti, we see a familiar chorus of articles and reactions, often but not always from male members of the watch media, opining on the possibility of a “Serpenti for men”. We don’t like to gender watches around here and firmly believe that anyone can wear anything they’d like, but there’s also no point in denying that the Serpenti, for its entire history, has been aimed squarely at the ladies market, and that the watch itself, insofar as it resembles a piece of fine jewelry, possesses a certain inherent femininity. So the thought experiment of what a Serpenti that is truly gender neutral or even designed for a male wrist has persisted (even though it’s perfectly fine for some watches to just be what they are). Today, through a collaboration with MB&F;, we get an answer, kind of. The Bulgari x MB&F; Serpenti is an audacious reimagining of the core Serpenti idea, which is to interpret the body of a snake as a time telling device. MB&F;, of course, is the perfect collaborator for an endeavor like this. They’re no strangers to taking the essence of a living thing and turning it into a horological work of art. After frogs and bulldogs, the snake seems like a comfortable next step in populating the MB&F; zoo. The new creation, unlike a Serpenti Tubogas that is meant to wrap around a wrist, is worn like a traditional watch, at least in the sense that it consists of a case with a strap mounted to either end of it. That case though...
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Incredible things can happen when you put Bulgari’s designer extraordinaire and director of watchmaking, Fabrizio Buonamassa, and MB&F;’s visionary founder and creator, Max Büsser, in the same room. Joining forces for the second time, the dynamic duo has envisioned a new habitat for Bulgari’s iconic Serpenti that sheds its familiar feminine universe and takes possession […]
Time+Tide
MB&F; shows off a new spin on the Bulgari icon.The post The Bulgari Serpenti becomes a horological machine with a little help from MB&F; appeared first on Time+Tide Watches.
SJX Watches
MB&F; turns 20 this year, and is celebrating in style with a number of new releases planned. The first was the launch of the Legacy Machine Longhorn editions just under a month ago, and today the brand has partnered with Bulgari to unveil the Bulgari x MB&F; Serpenti, a new take on the Italian jeweller’s iconic Bulgari creation. Available in three separate limited editions of 33 pieces each in titanium, rose gold, and steel (pictured above, left to right), the Serpenti takes on the provocative form of a serpent’s head, with the time read via rotating domes inside the creature’s “eyes”. Initial thoughts I’ve always appreciated the Bulgari Serpenti, arguably the only successful watch model to break with conventional bracelet design. So I was intrigued to see the brand’s collaboration with MB&F; dispense with the iconic spiral-shaped bracelet and focus instead on the serpent’s head. The intrigue of this Serpenti is centered on its case, which is understandably complex to create, given its flowing, organic shape and the need for enough precision to seal all five oddly shaped sapphire crystals well enough to earn a 30 m water resistance rating. With hinged lugs front and rear, the Serpenti will likely wear well on most wrists, despite its 18 mm thickness and 53 mm case length. The Serpenti is brought to life by a bespoke movement born from the HM10 Bulldog. Like its predecessor, the time is read via the “eyes” which are comprised of paper-thin aluminium domes; ...
SJX Watches
Bulgari’s flagship launch at the recent LVMH Watch Week was the mechanical version of its signature watch, the Serpenti Automatic. Available as a Seduttori with a conventional bracelet and a Tubogas multi-loop bracelet version, the Serpenti Automatic is stays faithful to the model in terms of design. But the new Serpenti is notable for what’s inside: the newly developed Lady Solotempo BVS100 movement, which reveals LVMH’s plans for its watch division, which is now led by Frédéric Arnault. Conceived as a compact workhorse with a useful 50-hour power reserve, the BVS100 is an industrial calibre created by Bulgari, but it will be produced by sister brand Zenith, creating an “ecosystem” for the LVMH watch brands. The Serpenti Tubogas Automatic with its distinctive flexible, looped bracelet Initial thoughts The Serpenti is iconic Bulgari, and the BVS100 is an interesting, albeit industrial and cost-efficient, movement. But the most interesting section in the announcement of the Serpenti Automatic wasn’t about the watches themselves, but the background of the calibre: “The BVS100… developed and currently produced by Bvlgari in Le Sentier, is expected to be included in the future catalog of in-house movements available to other LVMH group Maisons and to be manufactured by Zenith… Bvlgari is proud to contribute to the manufacturing ecosystem established by LVMH in support of Watchmaking excellence and craftsmanship in Switzerland.” The “catalog of in-house ...
SJX Watches
Bulgari upgrades its signature snake-inspired watch with an all-new, in-house movement. Retaining the familiar oval case, the Serpenti Automatic debuts in two variants, the Serpenti Seduttori Automatic and Serpenti Tubogas Automatic, both equipped with the BVS100 calibre. A hint of where the LVMH watch brands are going, the BVS100 is a compact, workhorse automatic movement developed by Bulgari and slated to be produced by sister brand Zenith for other brands in the LVMH stable. Initial thoughts The historical Serpenti in enamel is arguably an iconic women’s watch, and the modern-day take on the design is bigger, bolder, and sports cleaner lines. While the Serpenti Seduttori is more subtle, the Tubogas version is especially compelling with its double-twirl bracelet that is classic Bulgari. The in-house movement is a worthy upgrade for this iconic design, although the movement is an industrial calibre rather than a high-end creation. That, however, is reflected in the relatively affordable price of the entry-level models, which start at about US$10,000. While the price is on the high side for a time-only watch with a straightforward automatic movement, it can be rationalised by the iconic design and excellent bracelet work, even on the base models. All-new movement The Serpenti Seduttori is offered in seven distinct variations - stainless steel, yellow gold, rose gold, rose gold two-tone, and white gold - with the option of diamond settings for the yellow gold and whit...
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Watch season officially opens with the LVMH Watch Week 2025. Originally scheduled to take place in Los Angeles from January 21 to 24, the devastating wildfires have led to the cancellation of the physical event. However, the launches are underway from LVMH’s stable of brands, including Bulgari, which comes with exciting news about its new, […]
Time+Tide
The Serpenti gets a tiny, automatic, Zenith-made movement.The post The Bulgari Serpenti collection’s new in-house automatic Lady Solotempo BVS100 appeared first on Time+Tide Watches.
Time+Tide
This new limited edition Bulgari Octo Finissimo has a first-ever PVD-blue titanium case and bracelet.The post French artist Laurent Grasso brings his aura to a midnight blue limited edition Bulgari Octo Finissimo appeared first on Time+Tide Watches.
Monochrome
Ten years ago, Bulgari’s launch of the Octo Finissimo Tourbillon spearheaded the Italian brand’s march across the watchmaking landscape, razing records in the battle for ultra-thin movements/watches. Currently the holder of nine world records, the Octo Finissimo’s incredible mechanical feats are matched by the formidable geometry of its case, securing it a seat in the […]
Quill & Pad
The Bulgari Octo Finissimo Automatic and the Rolex Explorer 36 both have automatic movements, three hands, black dials, and 100-meter water resistance. Both they couldn't be more different as Perry Heim explains.
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Time+Tide
Rather than the soothing tones of usual minute repeaters, Bulgari's latest chiming trio represents the devil's interval: the tritone.The post Would the Bulgari Octo Chiming watches have been banned in medieval Rome? appeared first on Time+Tide Watches.
Monochrome
Bulgari’s personality is intrinsically shaped by Rome, incorporating elements of the city’s magnificent imperial architecture into its fabulous jewellery and watches. The iconic Octo family, which includes the invincible legion of ultra-thin, record-breaking Octo Finissimo models, welcomes the new Octo Roma Striking 8 Days. If the watch looks familiar, it’s because the movement powering this […]
Monochrome
The news has been kicking around for several weeks but is now official. The watch industry’s largest fair, Watches & Wonders, is growing again as it will welcome Bulgari and six other independent brands for its 2025 edition. This marks an important step for the Salon. As you might imagine, such decisions have been discussed […]
Time+Tide
These three Serpentis are an extravagant and kinetic fusion of high jewellery and high watchmaking.The post Bulgari’s new Serpenti Misteriosi Pallini feature gems and gold beads that actually move like scales appeared first on Time+Tide Watches.
Monochrome
It’s fair to say that Bulgari’s ultra-thin Octo Finissimo watches have stolen the limelight for the past decade. However, Bulgari’s laurels have rested for decades on its fabulous and creative high-jewellery watches, spearheaded by the brand’s mascot, the Serpenti. Decked with fabulous gemstones, flexible Tubogas straps or whirling with tourbillons, Bulgari’s Serpenti has countless guises. […]
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