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Gérald Genta's 1975 Roman-coin-inspired design. Bulgari's best-selling watch for 50 years.

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TAG Heuer (1999), Zenith (1999), Hublot (2008), Bulgari (2011), plus Louis Vuitton in-house and Tiffany & Co. Bernard Arnault\'s Paris-based group.

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Bulgari Octo Finissimo Review: The King Of Ultra Thin Watches Teddy Baldassarre
Bulgari Nov 16, 2025

Bulgari Octo Finissimo Review: The King Of Ultra Thin Watches

The Bulgari Octo Finissimo collection has been a presence in the larger luxury-watch universe for just slightly over a decade now, but its impact has been tremendous - blazing trails of ultra-thinness in watchmaking that few brands have attempted and fewer have even attempted to rival. Today, the Octo Finissimo, in its simplest and most complex iterations, is regarded by enthusiasts as the creative cornerstone of the Bulgari brand, which up until very recently has been known more for high-jewelry watches than ambitious, record-setting mechanical complications. Here’s how the Octo Finissimo became an icon in 10 short years - starting from the very beginning.  [toc-section heading="Bulgari History (1884-1934)"] Sotirios Voulgaris, the only survivor of 11 children from a family of silversmiths in the Greek town of Paramythia, was born in 1857 and learned the family craft from his father, making jewelry as well as sword sheaths and belt buckles. After Ottoman invaders set fire to the town in 1873, the family moved to the Isle of Corfu, where Voulgaris met the man who’d become his mentor, Macedonian goldsmith Demetrios Kremos. The two artisans decided to start a business in Italy, settling first in Naples, and eventually in Rome, where they opened their first shop in 1884. After just a few months, however, the partnership ended and Voulgaris - who had now changed his name to the more Italianate “Sotirio Bulgari” - opened up his own shop, which found success sel...

In-Depth - 1.85mm… How Did Bulgari Create the World’s Thinnest Tourbillon Watch? Monochrome
Bulgari Create Nov 7, 2025

In-Depth - 1.85mm… How Did Bulgari Create the World’s Thinnest Tourbillon Watch?

At this point in watchmaking history, we can say, without taking too many risks, that Bulgari has become the undisputed master of ultra-thin horology. Breaking one record after another, the Italian/Swiss manufacture has been at the forefront of creativity and ingenuity, and while we are undoubtedly in a golden age of the ultra-thin watch, with […]

First Look - The Bulgari Tubogas Manchette and Octo Finissimo Tribute to Frida Kahlo and Diego Rivera Monochrome
Bulgari Tubogas Manchette Oct 21, 2025

First Look - The Bulgari Tubogas Manchette and Octo Finissimo Tribute to Frida Kahlo and Diego Rivera

Some of the most passionate love affairs of the 20th century have had their stories written in Bulgari jewels. One of the most conspicuous affairs consecrated with Bulgari gemstones was Liz Taylor and Richard Burton’s passionate romance, sparked on set while filming Cleopatra in Rome. As any upscale luxury brand knows, there is nothing like […]

Owner’s Review: a Collector’s Perspective on the Bulgari Octo Finissimo Worn & Wound
Bulgari Octo Finissimo Sep 23, 2025

Owner’s Review: a Collector’s Perspective on the Bulgari Octo Finissimo

The Bulgari Octo Finissimo Automatic first debuted at Baselworld 2017, and I remember every journalist I ran into, telling me to go check out the Bulgari booth. I met with Pascal Brandt (then marketing manager), and a genuine watch geek I had known for some time. He showed me Octo Finissimo Automatic in titanium, and it was a “Wow” moment. I felt like I was holding a future classic in my hands, comparable to someone holding the Royal Oak for the first time in Basel in 1972 (and yes, there is a Genta connection). I had a couple of initial thoughts when I first experienced the Octo – I knew Bulgari had already made two of the slimmest complication Octo Finissimo’s in 2015 and 2016, but I chalked that to a fashion brand making a high complication for their wealthiest clients. But this was different, Bulgari managed to pull off the slimmest automatic watch that is lightweight, yet durable, with a micro-rotor movement for about $12,000. The second thought was that this is something special and, for me, a must own piece. Before I get into the ownership aspect of the Octo, I will give a brief history on how Bulgari got elevated to a serious watchmaking brand. The story of Bulgari’s transformation from a luxury fashion brand to a high-end watchmaker began in the year 2000. The watch industry was struggling after the late 1990’s financial crisis. In July 2000, Bulgari paid 37.6 million Swiss francs to acquire Gerald Genta SA, Daniel Roth SA, as well as Manufacture de Ha...

This Isn’t Just Another Octo - This is Art for the Wrist Worn & Wound
Bulgari s Octo Finissimo line Sep 18, 2025

This Isn’t Just Another Octo - This is Art for the Wrist

Bulgari’s Octo Finissimo line has become synonymous with its technical prowess and record-breaking, ultra-thin designs (and for good reason). The collection has notched a whopping ten world records in just over a decade. However, we’ve also seen a softer side to the Octo through Bulgari’s more artistic interpretations of the iconic design.  The most well-known are likely the sketch editions. As the name suggests, these models celebrate the original sketches of the design rendered by the brand’s Product Creation Executive Director, Fabrizio Buonamassa Stigliani. Yet, these more playful and aesthetic-focused editions have also been molded through collaborations with a wide array of co-creators from architects like Kazuyo Sejima and Tadao Ando to conductors and composers like Lorenzo Viotti.  Among the Bulgari Octo mashups, the most striking have come from artists themselves. One of the earliest editions came back in 2015 with the Chinese artist Simon Ma. His collection of 13 piece unique watches explored the horse motif of the Chinese zodiac using traditional Chinese calligraphy techniques handpainted on the dial. Three years later, Bulgari enlisted the Japanese painter Hiroshi Senju to interpret a watch with his signature exploration of waterfalls. The resulting design employed mother of pearl on the dial to create a waterfall effect. Next, the Roman Maison took a more contemporary approach, tapping the Japanese artist Tatsuo Miyajima. This collaboration took a le...

First Look - The new Black DLC Titanium Edition of the Bulgari Octo Finissimo Automatic Monochrome
Bulgari Octo Finissimo Automatic Sep 15, 2025

First Look - The new Black DLC Titanium Edition of the Bulgari Octo Finissimo Automatic

The Octo Finissimo collection by Bulgari doesn’t need an introduction anymore. One of the few emblematic lineups to have surfaced over the last decade, the OF has become the king of ultra-thin watchmaking, beating one record of thinness after another. But Bulgari’s slim-fit watch is more than just its slender profile and complex movements. It […]

First Look - The New Bulgari Bronzo GMT and Bronzo Chronograph (Incl. Video) Monochrome
Bulgari Bronzo GMT Sep 4, 2025

First Look - The New Bulgari Bronzo GMT and Bronzo Chronograph (Incl. Video)

Bulgari’s Aluminium collection erupted on the scene in 1998. Fusing design elements from earlier models like the 1975 Bvlgari Bvlgari with the twice-emblazoned brand name on the gold bezel, the slick Aluminium with its bold mix of lightweight aluminium and rubber accents was a runaway success. Making its much-awaited comeback in 2020 during Geneva Watch […]

First Look - The Artistic Octo Finissimo Lee Ufan x Bulgari Monochrome
Bulgari If you are attending Sep 4, 2025

First Look - The Artistic Octo Finissimo Lee Ufan x Bulgari

If you are attending the sixth edition of Geneva Watch Days, don’t miss Bulgari’s retrospective of the Octo Finissimo’s impressive trajectory in the ultra-thin watchmaking arena since 2014.  Alongside the record-breaking models is a new Octo Finissimo collaboration model made with Korean artist Lee Ufan, the latest in a long line of artists and architects […]

Piaget’s Altiplano Ultimate Concept Tourbillon is Lean and Green SJX Watches
Bulgari may have edged it Aug 28, 2025

Piaget’s Altiplano Ultimate Concept Tourbillon is Lean and Green

The Piaget Altiplano Ultimate Concept Tourbillon was the world’s thinnest tourbillon wristwatch at launch last year. Though it’s no longer the record holder, the Altiplano Ultimate Concept (AUC) Tourbillon remains as interesting and gossamer as ever – and more wearable than its ultra-thin rivals. Now the AUC Tourbillon returns in khaki green and gold livery, but Piaget understands it is not easy being green and will tailor the AUC Tourbillon to taste with its customisation program. The new AUC Tourbillon makes its debut with the matching Altiplano 910P Khaki Green that’s dressed in a darker shade of the colour, while being more affordable by multiples. Initial Thoughts Until a few months ago, the AUC Tourbillon was the thinnest tourbillon ever. While Octo Finissimo Ultra Tourbillon from Bulgari may have edged it out by 0.15 mm earlier this year, that’s probably a distinction without a difference as the two are equally ethereal in person. The AUC Tourbillon is incredibly interesting in technical terms, and the movement hides little from view. Even the balance is flying, without an upper bridge and instead supported by ball-bearings. And the watch looks and feels like a watch, and not a credit card or bangle. Yet, and this is important, it remains durable enough to actually wear on an everyday basis, historically not always the case with extraordinarily flat watches, and even marginally water resistant. To me, the AUC Tourbillon joining Piaget’s Infinitely Person...

First Look - A Fresh New Green Dial for the Bulgari Octo Roma Automatic Monochrome
Bulgari Octo Roma Automatic When Aug 20, 2025

First Look - A Fresh New Green Dial for the Bulgari Octo Roma Automatic

When it comes to watches for men made by Bulgari, it seems the multiple-time record-breaking Octo Finissimo range gets all the attention… Rightfully so, you’ll admit, as this collection is as spectacular visually as it is technically. Bold, ultra-thin, highly distinctive in its approach to design and materials and undeniably Italian, it is the brand’s […]

First Look - The Bulgari Octo Finissimo Skeleton 8 Days in Black DLC Titanium and Gold (Incl. Video) Monochrome
Bulgari Octo Finissimo Skeleton 8 Aug 8, 2025

First Look - The Bulgari Octo Finissimo Skeleton 8 Days in Black DLC Titanium and Gold (Incl. Video)

It’s mind-boggling to think that Bulgari’s legion of Octo Finissimo watches has conquered the landscape of ultra-thin watches with ten world records in just 11 years. Equally impressive is the Octo Finissimo’s potent cocktail of horological virtuosity and contemporary Italian style. While the Octo Finissimo Skeleton 8 Days did not break any ultra-thin records, it […]

The Op Art-Inspired Anoma A1 Optical is Not an Illusion SJX Watches
Bulgari Octo Finissimo Tadao Ando Aug 4, 2025

The Op Art-Inspired Anoma A1 Optical is Not an Illusion

Anoma made its debut last summer and has just released its third model, the A1 Optical. Without departing too far from what made the previous models attractive and affordable, the latest variant features a CNC guilloché dial with a shimmering optical effect. For the design of the dial, Anoma founder Matteo Violet-Vianello was inspired by the works of Bridget Riley and Ferruccio Gard, instrumental figures in the optical art movement. There are two dial options for the Optical; copper and silver. The copper option is the livelier of the two and will inevitably be called a salmon dial. Alternatively, the silver-treated option gives the watch a distinctly black-and-white feel. Interestingly, the first 150 pieces in each dial finish will be delivered with a related artwork commissioned from optical artist Adam Fuhrer. After the first 300 pieces have been delivered, regular production (sans artwork) will commence. Initial thoughts It’s rare to find watchmaking at this price point that is distinctive enough to sell without a name on the dial, but Anoma is betting the A1’s pebble-like triangular case is a recognisable enough calling card to dispense with the branding. It was the right call, because the Optical is all about its dial and the shimmering optical illusion created by programmatic guilloché. In some ways the dial motif is similar in concept to the Bulgari Octo Finissimo Tadao Ando, but the triangular pattern and three-dimensional texture will result in a more engag...

Bulgari “Beyond Time” Exhibition and a Singapore-Exclusive Octo Worldtimer SJX Watches
Bulgari Beyond Time” Exhibition Jul 23, 2025

Bulgari “Beyond Time” Exhibition and a Singapore-Exclusive Octo Worldtimer

Bulgari has just opened Beyond Time in Singapore, which takes place in Paragon Mall from July 18 to August 10, 2025 and is open to the public daily. An exhibition dedicated to the brand’s watches and jewelled timepieces, Beyond Time also marks the launch of the Octo Roma Worldtimer SG60, a limited edition only for Singapore. The exhibition includes the record setting Octo Finissimo complications – some of the thinnest wristwatches ever made – as well as a watchmaking “masterclass” led by a watchmaker from Bulgari’s Neuchâtel manufacture. Singapore National Day The event coincides with Singapore’s 60th year of independence on August 9. For the occasion, Bulgari has created the Octo Roma Worldtimer SG60, a limited edition accented in white and red, the national colours of Singapore, with a case in black DLC-coated steel. Other goodies specific to Singapore’s National Day weekend include postcards by Singaporean artists, and personalised poetry verses. The Octo Roma Worldtimer SG60 is delivered on a pair of straps in red and black Located on the ground floor of the mall, the B-shaped exhibition space is inspired by the work of German architect Mies van der Rohe and his close collaborator, designer Lilly Reich. The exhibits are organised thematically, with the Serpenti and Octo collections each having a space of their own, but the complicated watches are the centrepiece. The complicated watch display showcases the brand’s accomplishments in pushing the bound...

First Look - The Delightful Warmth of the Bulgari Octo Finissimo Perpetual Calendar Rose Gold Monochrome
Bulgari Octo Finissimo Perpetual Calendar Jul 22, 2025

First Look - The Delightful Warmth of the Bulgari Octo Finissimo Perpetual Calendar Rose Gold

 After setting ten world records with its Octo Finissimo range in eleven years, Bulgari’s dominance in the ultra-slim arena is incontestable. The seventh ultra-thin model, the Octo Finissimo Perpetual, conquered the market in 2021. A highly prized complication, the perpetual calendar is powered by an impressively slim movement with a thickness of just 2.75mm. However, […]

First Look - The New Bulgari Octo Finissimo Tourbillon with a Green Marble Dial Monochrome
Bulgari Octo Finissimo Tourbillon Jul 7, 2025

First Look - The New Bulgari Octo Finissimo Tourbillon with a Green Marble Dial

Incredibly, only eleven years have elapsed since Bulgari pitted its first gladiator in the arena of ultra-thin watches. Not only did the Octo Finissimo Tourbillon of 2014 astonish the world with its razor-thin, record-breaking 1.95mm tourbillon movement, but it also conquered the hearts of many with its seductive Italian good looks. With ten world records […]

Maen Introduces a Smaller Version of their Manhattan Ultra-Thin Worn & Wound
Bulgari Octo Finissimo are so Jun 19, 2025

Maen Introduces a Smaller Version of their Manhattan Ultra-Thin

Maen has announced a new version of their popular Manhattan integrated bracelet sports watch, the 37 Ultra-Thin. This reference fills out the Manhattan collection, which also consists of watches with automatic movements in both 40mm and 37mm sizes, as well as ultra-thin (manually wound) watches in 39mm and, as of today, the smaller 37mm footprint. Maen has taken the somewhat unusual approach with this release of introducing a brand new dial texture along with it, as opposed to a more standard dial execution.  I reviewed the first iteration of Maen’s ultra-thin last year and was impressed with the thin wearing experience and the solid built quality of the case and bracelet. That’s really the key in ultra-thin watches, I think. If you feel like the watch is going to snap in half and break at the bend of a wrist, it really saps the charm out of the whole experience. This is why the impossibly, wafer thin executions of the Bulgari Octo Finissimo are so impressive, and also confounding. They appear to defy the laws of physics, but on the wrist, they still feel solid, leaving the impression they can be worn confidently doing normal day-to-day things, for the most part.  The Manhattan is not on the same level horologically speaking as the Octo, of course, but they operate under similar principles and have to defy similar concerns. I haven’t tested out the new 37mm version of Maen’s ultra-thin Manhattan, but I have spent time with every other iteration of the Manhattan, ...

Fifty Years of Bvlgari Bvlgari with Marble Dials SJX Watches
Bulgari Jun 18, 2025

Fifty Years of Bvlgari Bvlgari with Marble Dials

Half a century after the Bvlgari Bvlgari was conceived by Gianni Bulgari and then redesigned by Gerald Genta, the Bulgari is making the occasion with Italian marble dials – without a date window – in both large and small sizes. This is the first instance the model sports a stone dial, which is paired with an in-house movement for the large mechanical model. Initial Thoughts In 50 years, the Bvlgari Bvlgari has gone through innumerable permutations in design and materials while retaining its key design element of a flat, engraved bezel. The 50th anniversary edition is mostly faithful to the original, with only one minor misstep: the bezel engraving is done by machine and lacks the character of the hand-engraved original. The addition of a seconds hand and display back to the automatic version will likely bolster sales, but detracts from the simplicity and refinement of the design. I do appreciate the unsigned crown and dropping the date. Also in its favor is pricing, which is reasonable for a solid gold watch from a major brand. Marbleous New Dials Initially conceived by Gianni Bulgari in 1975 as a digital watch gifted to top clients, the Bvlgari Bvlgari was subject to a 1977 redesign by the prolific Gerald Genta that made it a breakout success for the Roman jeweller. The case design was inspired by coins minted by the Roman Empire, which were struck with the current Emperor’s name along the perimeter. Genta’s 1977 Bvlgari Bvlgari of 1977 (left), and the original di...

First Look - The 50th Anniversary Bulgari Bulgari Models with Marble Dials Monochrome
Bulgari Bulgari Models Jun 11, 2025

First Look - The 50th Anniversary Bulgari Bulgari Models with Marble Dials

The Bulgari Bulgari remains one of the brand‘s most iconic watches, alongside the Octo and the Serpenti, defined by its clean design and bold bezel engraving. Its story began in 1975 when Bulgari introduced the Bulgari Roma, a limited-edition timepiece designed by Gianni Bulgari as a personal gift for the brand’s top 100 clients. Featuring […]

First Look - The New, Summer-Toned Bulgari Aluminium Chronographs in White and in Blue Monochrome
Bulgari Aluminium Chronographs Jun 2, 2025

First Look - The New, Summer-Toned Bulgari Aluminium Chronographs in White and in Blue

Since its debut in 1998, the Bulgari Aluminium collection has challenged traditional watchmaking norms by combining lightweight aluminium with resilient rubber. In 2020, Bulgari relaunched the collection with a design that was faithful to the original series and enhanced according to modern technical sensibilities. In 2023, the brand introduced refreshed chronograph and limited edition models, […]

Hands On: MB&F; SP One SJX Watches
Bulgari May 20, 2025

Hands On: MB&F; SP One

With its fifth new model in as many months, MB&F; has been on quite the run to kick off its third decade. Fresh off the launch of the fun and affordable M.A.D.2, which followed closely on the heels of a collaboration with Bulgari and the introduction of the the Legacy Machine Longhorn editions, the brand has returned with the SP One, a contemporary take on the open-worked dress watch. Sleeker than the typical Horological Machine yet more avant garde than a Legacy Machine, the pebble-like SP One is the first model in a new “Special Projects” collection that packages the brand’s signature contemporary aesthetic in a smaller more wearable 38 mm footprint. The SP One joins the collection as a regular production model in either platinum or 18k rose gold. Initial thoughts Picking up the SP One for the first time, one is struck by the light and airy nature of the watch. On the wrist, the minimalist case almost disappears, making the the SP One something of a wrist-worn display case for the Y-shaped movement. This effect is accentuated with a brushed internal flange dubbed ‘the amphitheater’ that focuses attention on the spectacularly three-dimensional mechanical architecture. The smooth pebble-like case measures 38 mm and is just 12 mm thick, making it the most compact MB&F; watch to-date. The front and rear sapphire crystals are cambered to blend seamlessly with the case, giving the SP One the feel of a polished stone. Visually, the smoothness is emphasised by lugs that ...