132 articles · 23 videos found · page 2 of 6
Monochrome
When Mido introduced the Multifort 8 Two Crowns earlier this year, it was clear the brand had found a confident voice within the competitive world of integrated sports watches. Compact, slim, and thoughtfully detailed, it proved that good design, reliable movement and fair price still matter. Now, Mido expands the series with the Multifort 8 […]
Monochrome
Mido’s TV-shaped Multifort has quietly become one of the most distinctive value propositions in the sports-chic bracket. The core model provided you with the compact square-with-rounded-corners, TV-shaped case, a big date at 12 o’clock, and a modern Powermatic-based calibre, while last year’s S01E01 Test Screen showed how playful the format could be without losing seriousness […]
Time+Tide
Mido's TV test card special edition returns after a successful pilot episode, with this Episode 2 edition featuring a more subdued grey look.The post Tune into Episode 2 of Mido’s Multifort TV Big Date special editions appeared first on Time+Tide Watches.
Monochrome
One of Swatch Group’s mid-level brands, Mido is beginning to get the attention it deserves with well-designed, robust watches that won’t break the bank. The recent revival of Mido’s 1970s TV-shaped watch, rechristened the Multifort TV Big Date, is a testament to the brand’s knack for transforming vintage designs into coveted models with contemporary specs. […]
Teddy Baldassarre
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
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Teddy Baldassarre
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Teddy Baldassarre
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Teddy Baldassarre
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Teddy Baldassarre
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Time+Tide
The first major mechanical complication in Mido's unexpectedly popular Multifort TV collection is a bold yet rational choice.The post Prime time: Mido changes the channel with the Multifort TV Chronograph appeared first on Time+Tide Watches.
Video
A special thank you to all the channel members:
Monochrome
TV-shaped watches were all the rage in the 1970s. Channelling the vibe, Mido presented its first TV-shaped watch in 1973. Reviving the cult shape to coincide with the Multifort’s 50th anniversary, Mido released the Multifort TV Big Date in 2023. Positioned as an accessible take on the luxury sports watch, the TV Big Date tunes […]
Teddy Baldassarre
Mido is not one of the more widely familiar watchmakers in North America - though its watches have enjoyed a longstanding popularity south of the border, in Latin America - despite the fact that the brand, now owned by Swatch Group, has been around for a long time. It was founded on November 11, 1918, the same date of the armistice that ended World War I, by watchmaker Georges G. Schaeren (below) in the Swiss town of Biel-Bienne. Its name comes from the Spanish phrase Yo Mido, meaning “I Measure,” which may or may not indicate that Schaeren had always intended his products to appeal to a large Spanish-speaking audience. What is indisputable is that the Mido brand contributed some significant innovations to watchmaking in the 20th Century, few of which are often acknowledged. The company came up with one of the first solutions to waterproofing watch cases in 1930, developing a sealing system (below) that installed a watertight gasket made of cork between the crown and the case; Mido later named this invention “Aquadura.” The Mido Multifort, still produced today, debuted in 1934 and became the first antimagnetic watch with automatic winding. In 1945, Mido unveiled the Multi-CenterChrono, the first chronograph watch with a central display for the elapsed time, and in 1954 developed the Powerwind automatic winding system that increased efficiency by reducing the number of parts in the mechanism. Of all these milestones, it was the Aquadura waterproofing technolog...
Time+Tide
Jamie joined Mido in Thailand's bustling capital this week for the launch of the new Multifort TV Chronograph.The post Breaking a sweat in Bangkok with Mido appeared first on Time+Tide Watches.
Monochrome
Since its debut just two years ago, the Multifort TV collection by Mido has been making quite a splash with its strong presence, solid mechanics and accessible prices. Things started in 2023 with the blue dial Multifort TV Big Date, and since it has become available in a range of colours and finishes, and even […]
Time+Tide
Brimming with 1970s style, this retro-inspired dive watch from Mido oozes charm and offers great specs.The post Mido goes retro with the adventurous, vintage-inspired Ocean Star Worldtimer appeared first on Time+Tide Watches.
Video
A few years ago I purchased my grail watch to celebrate a decade of making watch content on YouTube. That watch was the Breguet Tradition 7057 (ref. 7057BR/R9/9W6) and today, I not only travel to Switzerland to see wh...
Monochrome
Mido has quietly established a strong reputation with its Ocean Star 200C collection, dive-ready timepieces known for their solid construction, stylish design, and remarkable value. Earlier variants, like the blue-dial 200C in steel with a ceramic bezel and the lightweight titanium edition, have earned well-deserved praise from enthusiasts for their design and execution. A carbon […]
Monochrome
The Ocean Star series by Mido has been the brand’s dependable answer to robust water resistance and everyday reliability since 1944, helping solidify Mido’s reputation as a maker of adventure-ready watches designed to withstand the elements. Over the decades, the Ocean Star has become a go-to for those who appreciate classic dive watch style with […]
Monochrome
Sometimes in watches, things come together in the most surprising way. While I was already familiar with Mido’s solidly built and, quite frankly, rather good Multifort TV Big Date from the video review we did, I must admit it wasn’t a watch that landed particularly high on my personal wish-list. I mean, I appreciate it […]
Monochrome
Mido, a mid-level brand owned by the Swatch Group, is well known for its capacity to deliver solid horological content at a fair price, but also with a rather cool sense of design. Check the recent Ocean Star 39 and you’ll have a great idea of what we’re talking about. Another watch that always made […]
Monochrome
The Multifort collection holds a special place in Mido‘s catalogue, dating back to the 1930s, when it became the brand’s first model to feature an automatic movement. Fast forward to today, and the collection continues to evolve, now welcoming three versions of the Multifort Skeleton Chronograph. Staying true to the Multifort spirit, these new watches […]
Video
One hundred years ago, in a room that still exists inside the Fortis manufacture in Grenchen, Switzerland, everything changed.
Teddy Baldassarre
Of all the vintage-style watches that are all the rage today - and there are plenty of them - perhaps none are more charmingly retro in their appeal than watches with a soft-square “TV” case. Not only is the shape itself evocative of a bygone era in watch design, but even its descriptor is hopelessly dated. When was the last time, after all, that you encountered a TV set that actually had that shape? It’s similar to the way we still call our smart devices “phones,” even if we aren’t really making telephone calls on them much anymore. But I digress. The gist here is that Mido was one of the first watchmakers to lean into the “TV” shape for its timepieces, with its first one debuting all the way back in 1973 - that halcyon era when television screens were still square and families gathered around them to watch All in the Family, The Waltons, and Hawaii Five-O. In 2023, 50 years later and well into the modern era of flat-screens and video streaming, Mido brought back the TV case in an extension of its Multifort collection, first in all-steel versions and eventually in the rose-gold-PVD-coated steel model we showcase here. The Multifort TV Big Date represents the latest intriguing evolution of the Multifort series, which is actually one of the brand’s oldest product families, the first model having debuted as early as 1934 - long before most American homes even had television sets, in fact. In addition to its three-part case, which measures an alm...
Fratello
You blink once and it’s Sunday again, folks! Get ready for another battle royale between two competitive offerings from different brands. This week, we’ll pit two rather different watches against each other. These aren’t necessarily directly comparable except for one distinguishing feature - twice the number of crowns you usually get. Daan takes the red […] Visit Sunday Morning Showdown: Mido Multifort 8 Two Crowns Vs. Baltic Aquascaphe Dual-Crown to read the full article.
Time+Tide
The Mido Multifort 8 Two Crowns brings back a Mido classic, now with an integrated bracelet and octagonal bezel.The post Is the Mido Multifort 8 Two Crowns the brand’s key to becoming a collection staple? appeared first on Time+Tide Watches.
Monochrome
For many years, Mido has been one of the discreet, accessible brands of the Swatch Group, releasing very decent watches but possibly lacking some wow effect. Things changed recently, as the brand seems to have found its own pace. Think, for instance, about the cool Decompression Timer 1961, the Multifort TV Big Date as an […]
Fratello
Two days ago, we attended an event called Watch Valley. It’s set up annually by Swatch Group brands like Tissot, Rado, and Certina to show their novelties to retailers and the press - kind of like a mini Baselworld. This year, Mido was there for the first time as well. We were expecting to see […] Visit A Hands-On Introduction To The All-New Mido Multifort 8 Two Crowns to read the full article.
Video
Jaeger-LeCoultre has finally introduced a smaller 40mm Polaris, Grand Seiko has fixed one of collectors' biggest complaints with a new micro-adjust clasp, Breitling is officially joining Watches & Wonders, and Basel i...
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