Hands-On: the Dennison ALD Collection
Watch history is often the story of unsung heroes. Zenith is commonly credited as the creator of the first automatic chronograph, while their collaborator Movado is often a footnote, if mentioned at all. The Omega Speedmaster, famously the first watch worn on the moon, gets most of the street cred when discussing out-of-this-world watches. However, any mention of the actual first watch worn in space, the Sturmanskie, is a deep cut rarely discussed. Mid-century watch cases tend to follow the same trend. While brands like Rolex, IWC and Zenith were busy becoming household names, the third party manufacturers making the cases of their renowned classics worked diligently in the shadows. One such case designer and manufacturer was Dennison, a brand you may never have heard of, but undoubtedly handled if you are a fan of vintage luxury Swiss watches. Founded in 1874 by Aaron Lufkin Dennison (who the ALD collection is named after), Dennison became a powerhouse of both design forward and spec focused watch cases. Their patented air and water tight cases could be found on the wrists of members of the British Military, housed the famous Smith dials that submitted Everest in 1953 and even accompanied Lt. Commander Lithgow when he broke the world air speed record. Dennison went dormant after the 1960’s and, like many other once-defunct brands that followed suit with the emergence of the quartz crisis, has risen from the ashes. Resurrection stories can be hit and miss, leading many e...