SJX Watches
Pandemic Truths - Rexhep Rexhepi
Amongst independent watchmakers, Rexhep Rexhepi has found swift and significant success since he founded Akrivia, now one of the hottest niche brands. After his Chronomètre Contemporain took the prize of best men’s watch at the 2018 Grand Prix d’Horlogerie de Genève (GPHG), collectors have been eagerly anticipating his next creation – which is on track despite the pandemic-induced disruptions. How has the COVID-19 coronavirus affected Akrivia? Now still crafting watches in his workshop at the heart of Geneva’s Old Town, Rexhep answers. Rexhep, still at the workshop in Geneva’s Old Town. Photo – Rexhep Rexhepi What impact has the crisis has on your business? The first impact was human. A month ago, when social distancing was first implemented in Switzerland, the atmosphere was grim. I could feel employees’ morale was affected; their motivation was low. I offered them the choice to stay home with partial unemployment or keep coming to the atelier, while respecting all health and hygiene measures, of course. Most of them opted to keep working, so we are still open at the moment and working almost normally. Even my partner [Jean-Pierre] Hagmann is back now. Production-wise, we feared for some of our subcontractors, like the [specialist that does] rhodium plating for example, but they are also working, even if only part time, for one week out of every two. But since we have [vertically] integrated a lot of our production, like making our own cases, and we have...
