Hodinkee
In Partnership - Gatherings: The Porsche Way Of Swiss Watchmaking Comes To Watches Of Switzerland SoHo
Hot on the heels of the opening of Porsche Design's new watch manufacture in Grenchen, Switzerland, Hodinkee and Watches of Switzerland (the exclusive authorized watch retailer of Porsche Design in the U.S.), hosted an evening with the brand here in New York City. The night served as a perfect window for local collectors to explore Porsche Design's approach to watchmaking, including the latest watches and an impressive selection of heritage timepieces from the brand. After some time spent mingling and socializing along a bay of new and vintage Porsche 911s parked on Greene Street, attention turned to the conversation between Hodinkee Editor TanTan Wang and Porsche Design Brand Ambassador (and actor) Orlando Bloom. In a wide-ranging discussion, TanTan and Orlando discussed the history of Porsche Design watches, highlights from their shared visit to the brand's newly opened Swiss Manufacture, and speculation about what's to come from the iconic design house. Housed at the base of the Jura Mountains, in the former home of Eterna Watches, the new headquarters of Porsche Design Timepieces represents a clear example of "The Porsche Way" of watchmaking. Since Professor Ferdinand Alexander Porsche expanded his design philosophy from cars into the large Porsche Design lifestyle brand in the 1970s, the new factory allows the brand to further its extraordinary level of technological innovation and intelligent design. A watchmaker from the newly opened Swiss Manufacture showcased the ...
