Mar 19, 2020
Business News: Swiss Watch Exports to Hong Kong Post Biggest Fall in 20 Years
Trade body Federation of the Swiss Watch Industry (FH) just released its monthly export figures for Swiss watches – a proxy for the broader luxury watch market since Swiss timepieces dominate – and the February numbers are bleak. The month’s statistics illustrate two obvious trends that have shaped in the industry recently: the COVID-19 coronavirus is having a massive impact, and low-cost Swiss watches are being trounced by low-cost smartwatches. An Asian crisis, for now Compared with February last year, the value of exports globally declined by 9.2% – with export volume plunging 22.2% – but as the report notes darkly, the drop “does not yet fully reflect the actual situation in certain markets.” Unsurprisingly, the steepest declines were in the biggest Asian markets – China and Hong Kong – which suffered the worst period of the COVID-19 coronavirus pandemic in the first two months of the year. The biggest fall was in Hong Kong, where exports fell 42% – the largest monthly decline in 20 years. The city imported just CHF143m of Swiss watches, compared to CHF246m for the same month last year. Exports to China fell 51.5% to CHF73m, from CHF151m for February 2019. February was merely an acceleration of a months-long decline. For the first three months of the year, exports to Hong Kong have fallen 33% compared to the same period last year, while exports to China are down 22%. Though exports to other large markets like the United States, Singapore, and Germa...
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