Hodinkee
Introducing: The Oris Kelp Forest Limited Edition
What We Know The idea of a 'Seaweed' dive watch isn't new—in fact, I used to own a diver that carried that nickname from collectors. But today, Oris offers a much more literal take on that idea with the Aquis Date Kelp Forest Limited Edition. No, Oris did not make a dial out of literal kelp. But the overall aesthetic is strongly inspired by underwater nature, thanks to an idea from Francis Pérez, an award-winning underwater photographer and Oris ambassador. © Francis Pérez It's another of Oris's sustainability-focused designs, as the brand continues to raise awareness for various environmental efforts. Think Oris' Bracenet Aquis, with a dial made from melted recycled fishing nets, or its Yangtze Jiangtun Limited Edition introduced this spring. Some of these editions will see a contribution of proceeds to a specific organization. Others, like this Kelp Forest edition, are meant to be conversation starters, giving purpose and meaning to a design beyond purely aesthetic goals. It's something Oris has done for many years, and this one continues that trend. Specifically, the story of this watch focuses on raising awareness of the deforestation of underwater kelp forests—which absorb carbon and provide shelter and food for a wide range of marine wildlife. While most people have probably thought about global overfishing and rising sea temperatures at some point in their lives, I think this issue gets much less talked about, if at all. This marketing story leads to an unsur...
