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Sunday Morning Showdown: A Look Back At Our Favorite Battles Of 2025 Fratello
Dec 28, 2025

Sunday Morning Showdown: A Look Back At Our Favorite Battles Of 2025

As the year draws to a close, it is time to look back at some of our favorite Sunday Morning Showdowns of 2025. The series has become a Fratello tradition by now. Every Sunday morning, two Fratello writers go head to head, defending their watches of choice. This year, we have witnessed another series of […] Visit Sunday Morning Showdown: A Look Back At Our Favorite Battles Of 2025 to read the full article.

Year in Review: Predictions for 2026 SJX Watches
Christopher Ward Dec 26, 2025

Year in Review: Predictions for 2026

Twenty twenty-six is just days away. Most in the watch industry are hoping the new year will bring better times than 2025, though most equally don’t quite expect that to happen. That said, it will be a great year for some brands, big and small. Architectural and affordable Independent watch brands have had a great run, and that looks like it’ll continue, especially for (expensive) time-only watches with decorated movements and frequently, open or no dials. Plenty of independent watchmakers cater to this demand, all for more or less the same money. Personally, I find many such watches uninteresting – though a few stand out and feel like they will stand the test of time – but the strength of demand will propel this trend. I expect two more interesting developments to emerge from this. One is watches priced lower, or much lower, than the typical CHF65,000-90,000 range for such watches. Ironically, while lower priced options might offer better value, they might be less appealing precisely because they are cheaper. That said, there is still opportunity in this segment, especially since lower prices often go hand-in-hand with higher volumes, so the market will gradually fulfil it, particularly since the way forward is obvious. Functionally, such watches are not complex. Computer-aided design makes it even simpler by allowing manufacturers to rework existing calibres with relative ease; Christopher Ward is already doing something along these lines with the C12. And decora...

Year in Review: the Changing Shape of Watch Media, and the Center of Watch Culture Worn & Wound
Dec 26, 2025

Year in Review: the Changing Shape of Watch Media, and the Center of Watch Culture

It’s the end of the year, which means it’s the one time on the calendar when you the reader will be able to stand a little naval gazing about the state of watch media. Look, it’s my job to reflect on this stuff constantly, but I also know that in practical terms, it’s not really something most watch enthusiasts necessarily want to hear about. When it comes to our readership one thing is overwhelmingly true: it really is about the watches, and the data bears that out. But it’s also impossible to ignore the titanic shift in how all of this works.  Artificial intelligence has fundamentally changed how enthusiasts and collectors interact with watch “stuff” on the internet and social media. Even if you’re not actively using ChatGPT or other services to get your watch related questions answered, it’s happening in the background constantly in ways you may or may not realize. Your search results no longer bring you to websites like ours, but spit out summaries answering your queries that draw from our articles and those of our peers. And the reels and posts (but mostly reels – who’s making static posts these days besides me?) that you see on Instagram are fed to you by an AI fueled algorithm. Is it showing you what you actually want to see? Hard to say.  To that point, a brief aside: have you seen the new feature in Instagram that tells you what your algorithm is feeding you? It’s fascinating(?) but also probably a little useless. Mine says I’m interest...

Fratello’s Top 5 Small-Brand Watches Of 2025 - Featuring Echo/Neutra, Laventure, Berneron, And More Fratello
Berneron Dec 26, 2025

Fratello’s Top 5 Small-Brand Watches Of 2025 - Featuring Echo/Neutra, Laventure, Berneron, And More

Another Friday, another list! We hope you had a wonderful Christmas Day with plenty of delicious food and refreshing drinks. As you recover from potential late-night celebrations, we offer some light entertainment today. For our series of best-of-2025 articles, it’s now time to look at some of this year’s best small-brand watches. After last week’s […] Visit Fratello’s Top 5 Small-Brand Watches Of 2025 - Featuring Echo/Neutra, Laventure, Berneron, And More to read the full article.

Kari Voutilainen Steps Back at Urban Jürgensen SJX Watches
Urban Jürgensen Dec 25, 2025

Kari Voutilainen Steps Back at Urban Jürgensen

After four years leading the relaunch of Urban Jürgensen (UJ) alongside co-chief executive Alex Rosenfield, Kari Voutilainen is returning to the bench and dedicate his time to watchmaking and development, while Mr Rosenfeld will assume the role of sole chief executive. Despite this change, the relationship between Mr Voutilainen and UJ remains strong; he will still be involved, albeit in a more hands-off capacity as a shareholder, board member, and senior strategic advisor. From this vantage point, Mr Voutilainen, who has a long history with UJ, should retain substantial influence over the brand’s direction. Initial thoughts The news of Kari Voutilainen stepping back from day-to-day executive responsibilities at UJ seems natural, and was probably inevitable. Having gotten the relaunched brand into orbit, Mr Voutilainen is putting things in the hands of the team at UJ to carry on. Judging by the steady pace of deliveries so far this year, there’s plenty of reason to be optimistic about their capabilities. One reason this change seems natural is that it follows a similar move at Voutilainen earlier this month. Mr Voutilainen has been planning for the future and putting management teams in place to build a long-term business and free up more of his own capacity for working on new watches and movements. His daughter, Venla, is also stepping down from her role as chief operating officer at UJ in order to assist with the family business. Kari Voutilainen alongside recently ...

Fratello On Air: Our Favorite Seiko Watches Ever Fratello
Seiko Watches Ever Merry Christmas Dec 24, 2025

Fratello On Air: Our Favorite Seiko Watches Ever

Merry Christmas and welcome to another episode of Fratello On Air! We’re back with an episode on Christmas Eve, and we’re talking about our favorite Seiko watches of all time. That’s a tough mission, but like Santa’s job of delivering toys to all the children, we’re up to the task! Grab some mulled wine, settle […] Visit Fratello On Air: Our Favorite Seiko Watches Ever to read the full article.

A Condensed Guide To Grand Seiko Releases From 2025 Fratello
Grand Seiko Releases From 2025 Merry Dec 24, 2025

A Condensed Guide To Grand Seiko Releases From 2025

Merry Christmas, everyone! As we approach the end of the year, it is time to look back at some of the best Grand Seiko releases of 2025. The past 12 months have been packed with new watches from brands all over the industry, but we saw some amazing novelties from Grand Seiko. From the impressive […] Visit A Condensed Guide To Grand Seiko Releases From 2025 to read the full article.

Year in Review: the Best “Money No Object” Watches of 2025 Worn & Wound
Richard Mille or Jacob & Co Dec 23, 2025

Year in Review: the Best “Money No Object” Watches of 2025

I’m long on record saying the mark of a genuine enthusiast is being able to get just as excited about a $100 Timex or G-Shock as about a $100,000 Rolex or Patek. I still think there’s something to that. Still, I also recognize that summing it up so patly, though convenient, ignores a huge amount of the nuance that undeniably exists in the watch space. It also ignores some of the fundamental impacts of price, including, crucially, attainability. After all, there are very few enthusiast pursuits (or, really, pursuits of any kind) where price and pursuit can be wholly siloed, and watches are not some rare example where we can afford to be price agnostic - at least, not most of us. Still, once in a while, it can be fun to just say screw it and enjoy watches for what they can be at their most extreme. Which brings us to the topic of today’s 2025 round-up, “F**k You Money” watches. The concept of a “F**k You Money” watch can be a bit nebulous. Unlike dive watches or chronographs, say, which either are or are not what they say they are, there’s no real set definition for what qualifies as “F**k You Money,” but like Supreme Court Justice Potter Stewart and pornography, I may not be able to specifically articulate what qualifies as a F**k You Money watch, but I know it when I see it. gérald genta Geneva Minute Repeater You thought I was gonna start with some crazy Richard Mille or Jacob & Co., didn’t you? Well, this probably isn’t going to be that kind of...

SJX Podcast: Best of 2025 – Independent Watchmaking SJX Watches
Greubel Forsey Konstantin Chaykin Dec 23, 2025

SJX Podcast: Best of 2025 – Independent Watchmaking

Episode 21 of the SJX Podcast reflects on independent watchmaking in 2025, a year that saw fewer genuinely new releases than expected. Many familiar names opted for variations on existing models rather than bold new directions, making the standout pieces all the more significant, including Urban Jürgensen’s impressive relaunch under Kari Voutilainen, two exceptional time-only watches that proved there’s still room for originality in a crowded field, and interesting calendars from Greubel Forsey, Konstantin Chaykin, and Berneron. Listen on Apple Podcasts, Spotify, and Youtube.  

Year in Review: the Benefits of a Mobile Desk in a Travel Filled 2025 Worn & Wound
Casio n I’ve had Dec 23, 2025

Year in Review: the Benefits of a Mobile Desk in a Travel Filled 2025

I was recently looking back at the year with my husband and roughly calculated that I had been away from home on business two out of the last twelve months. Considering I have a full-time job and have hardly missed a deadline, this seems somewhat implausible. But, in reviewing my Google Calendar, it seems to be true: New York a handful of times, Germany twice, Mexico, New Orleans, Boston, Philadelphia…I can go on, but you get the idea. For me, I have maintained a love-hate relationship with travel. I love bragging about it on social media; but I hate having to work while away from my cozy little writing studio I keep in a nearby town. It’s stressful for me, having gotten into a routine of total silence and minimal distractions, to be filing an article from a hotel room with spotty Wifi or one too close to the elevator. And while it may seem glamorous to be tapping away about fashion week while waiting to board a plane, I can assure you I’ve been nearly brought to tears by my neighbor next to me watching a TikTok video without headphones – a level of hell that even Dante couldn’t have fathomed, if you ask me. But that’s the thing when you travel for work: you actually have to work while you’re traveling. And this is especially so for those in creative jobs, where missed deadlines, unanswered emails, and rushed articles can ultimately have an impact on your paycheck. On more than one occasion, I’ve had to buy WiFi on a flight (not expensed, mind you) to file ...

Best Mickey Mouse Watches: History and Highlights Teddy Baldassarre
Dec 22, 2025

Best Mickey Mouse Watches: History and Highlights

Mickey Mouse is one of the world’s most iconic and recognizable characters and the smiling face of Disney Entertainment, whose vast universe of properties today encompasses everything from Cinderella to Spider-Man to Star Wars. The world first discovered Mickey way back in 1928, in the groundbreaking  black-and-white cartoon Steamboat Willie. It was one of the very first cartoon films with synchronized sound and a milestone achievement for Mickey’s co-creator, Walt Disney, who had founded his eponymous animation studio with his brother Roy O. Disney five years earlier, in 1923. Today, that studio is a worldwide force in entertainment and Mickey Mouse’s image can be found on just about every type of merchandise you can imagine - including wristwatches from a surprisingly diverse range of producers and at a wide range of price points. Nearly a century after first appearing on a watch’s dial, Mickey Mouse continues to claim a small but enduringly popular niche in the world of horology. Here is a brief overview of Mickey Mouse watches from the 1930s to Disney’s centennial year of 2023. [toc-section heading="Ingersoll-Waterbury and the First Mickey Mouse Watch"]   Photo Credit: Secondhand Horology Mickey’s instant popularity with audiences was such that it was only five years after his debut that the character found himself on the dial of a wristwatch. The circumstances behind the creation of the first Mickey Mouse watch, produced by the American watchmaker Inge...

The Trend Continues: Monobrand Watch Boutiques Are On A Continuous Rise Fratello
Dec 21, 2025

The Trend Continues: Monobrand Watch Boutiques Are On A Continuous Rise

Do you prefer mono or stereo? And what about quadraphonic or surround sound? I suspect most of you will answer these questions with anything but “mono.” But mono is the trend when it comes to retail in the world of watches. Monobrand watch boutiques are on a continuous rise. As a watch fan, you, more […] Visit The Trend Continues: Monobrand Watch Boutiques Are On A Continuous Rise to read the full article.