Worn & Wound
Ming, How’s the Peeping? Introducing the 29.06 Peep Show
Naming a watch is important. This goes without saying, probably, but it’s something we don’t really talk about or think about enough. Just last week I was having a conversation with a colleague about how unfortunate it is that Grand Seiko seems to keep missing the mark with naming conventions. With so many releases, it’s tough to keep individual reference numbers at the front of the mind, and “Tentagraph” has yet to permeate watch culture in the way the brand perhaps thought it would. Some brands have a knack for coming up with catchy and distinctive names for watches that both make a ton of sense and are easily remembered and associated with a given watch. The team at Ulysse Nardin are the kings of this. The Freak? The Super Freak?? The Blast??? All immediately iconic in my opinion. Today, Ming joins the Watch Name Hall of Fame (side note: that’s an article idea we’ll be pursuing shortly, I’ve just decided) with the Peep Show. When the Ming team first showed us a prototype of the Peep Show at Geneva Watch Days last year, we were led to believe it was a working name, or a code word for a product that was not fully fleshed out. Obviously we all thought it was pretty amusing at the time. But just last month, during Watches & Wonders week, when I learned that Peep Show was indeed the official name of the watch, well, let’s just say I was surprised and delighted, because it’s honestly perfect. What is the Peep Show, you might be asking yourself at this ...
