Deployant
Beyond the shadow: Six underrated watches from popular watch brands
In this week's article, we take a look at several underrated watches - which deserves much more attention - from highly popular watch brands.
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Deployant
In this week's article, we take a look at several underrated watches - which deserves much more attention - from highly popular watch brands.
Teddy Baldassarre Videos
Teddy's boutique has hosted plenty of guests, but never one quite like this! Coyote Peterson, the wildlife educator behind Brave Wilderness and its 20+ million subscribers, built a career on getting bitten and stung so you don't have to. Check out the video to see which watch will be joining Coyote Peterson in the fiel
Two Broke Watch Snobs
After years with the Casio G-Shock 5600 and 6900, I’m finally choosing which classic G-Shock deserves to stay in my collection.
Worn & Wound
J. Press’ Vintage Watches New York Fashion Week wrapped this week, and I was lucky enough to attend a few shows, most notably J. Press, which is now under Jack Carlson’s leaderhsip. From my front-row seat, there was plenty to take in, from the Fall-Winter 2026 collection and the debut of J. Press womenswear to John Slattery from Mad Men sitting across the runway from me. But once the show started, I was more focused on the models’ wrists than anything else. For the show, Jack Carlson worked with Eric Wind and Wind Vintage, who brought a collection of 50 vintage watches to New York for Carlson to choose from. Pieces from Rolex, Jaeger-LeCoultre, Heuer, Universal Genève, Tudor, and Dunhill found their way onto the runway, selected and paired with looks throughout the collection. Now showing his second season, Carlson’s vision for the brand is coming into focus, where his knack for worldbuilding and getting the fine details perfected continue to shine through. Insta360 Luna Pro I’m going to be 35 years old in two weeks and, I have to tell you, thank God I’m not any younger. I grew up at the perfect time for being online. While I’m not a digital native, I’d say I’m a digital green card holder. I’ve been online long enough to understand the lingo, but I didn’t grow up completely immersed in the culture. Had I been, I definitely would have had a YouTube channel. And an embarrassing one at that. I would have sung on there (à la Millie Bobby Brown), tried m...
Monochrome
Hajime Asaoka, the celebrated Japanese master watchmaker, is renowned for his bespoke, high-end handmade watches. Aware that his pieces are beyond the reach of most mortals, Asaoka created Kurono Tokyo, a small independent brand that offers more accessible watches with Seiko or Miyota movements, imbued with a strong Japanese spirit. However, Kurono’s success means its […]
Hodinkee
Hello from (rather warm) Cupertino, California. Yet another year has flown by, which means once again we continue our more than a decade-long tradition of taking an extremely brief pause from traditional watchmaking to see what's up with the newest editions of the most popular and widely adopted watches in the world. They just happen to be fully digital. And yes, another year of us unpacking what it truly means to be a watch in the comments section. If you're like me and also a tech nerd, you've undoubtedly been following the rumors recently ahead of the launch. It's the first launch event since John Ternus' succession to Tim Cook as Apple's new CEO, and while Ternus stepped into the role a week ago, eyes are undoubtedly peeled to see what the next generation of Apple's designs might entail. But most of the noise was on the rumored foldable iPhone, with very little attention being paid to Apple Watch. Last year's updates were largely subtle changes from a design perspective, mostly around new functionality and small visual improvements. Series 12 — What's New? In short, not much. Those of us (me included) may be disappointed that there isn't a new physical redesign, with the current generation of design language carrying forward and no major changes to speak of. The real changes are under the hood: a new Health Sensing System paired with the S11 chip now takes a heart rate reading every five seconds, all day, and measures HRV up to 24 times more often than before—numbe...
Worn & Wound
Christopher Ward has recently expanded their Trident family with the C60 Trident Biscay, set to replace the C65 Aquitaine. The UK-based watchmaker has pulled inspiration from two reference points: the skin divers of the 1960’s and the collection’s namesake, the Bay of Biscay – which, for anyone who struggles with geography like moi, is the body of water nestled between the northern coast of Spain and the western coast of France and not Biscayne Bay, which is a lagoon in Florida. The end result is the C60 Trident Biscay Automatic, C60 Trident Biscay GMT, and C60 Trident Biscay Bronze. The first in the collection is the C60 Trident Biscay Automatic, available in 39mm and 42mm stainless steel cases. It uses Christopher Ward’s Light-catcher case with a slim 11mm profile and box sapphire crystal. This particular model also includes a granular dial, minimal text, and applied Arabic numerals at 3, 6, 9, and 12 o’clock. The Automatic is available in black, sand/black, and black/red and has a price tag starting at $1,870. Next is the GMT, which also comes in 39mm and 42mm sizes. Here, Christopher Ward has added a fourth hand for tracking another time zone and a bi-directional aluminum bezel in two-tone color combinations. The framed date window replaces the 6 o’clock numeral, while the surface-hardened bezel has a hardness level of 250HV, which Christopher Ward says is 67% harder than untreated aluminum. The GMT is available in black/red and sand/blue, and is priced f...
Two Broke Watch Snobs
We’ve worn both the Rolex Air-King 14000 and Explorer 14270. Here’s which understated Rolex we’d actually choose for everyday wear.
Fratello
Two watches should be enough, at least in theory. If you had no budget limitations and could own only two watches, which would you choose? The challenge isn’t simply to pick two favorites. With only two spots available, both watches need to earn their place. In this episode of Fratello Talks, Nacho is joined by […] Visit Fratello Talks: Building A Dream Two-Watch Collection to read the full article.
Hodinkee
Earlier this week, we spiced things up a little by taking Hodinkee Happy Hour uptown to the Vandy Club. Before heading to the event space, guests arrived at the Watches of Switzerland One Vanderbilt showroom, where they were greeted by our Deputy Editor, Tim Jeffreys, and other members of the Hodinkee team. This gave several attendees the chance to be featured in a quick Wrist Check we filmed, which you can check out now on the Hodinkee Instagram. It was our first time hosting at One Vanderbilt, but the same energy and enthusiasm quickly filled the room (and outdoor terrace). Hors d'oeuvres—and plenty of watches—made the rounds as an evening of great conversation unfolded. Scroll through the photos below for a recap of the night. If you made it out, thanks for coming. For anyone who couldn't make it, be sure to keep an eye here on the site and on the Hodinkee Instagram for more information, as we will be announcing our next one soon! Left, Deputy Editor Tim Jeffreys admiring an attendee's 2002 Omega Seamaster Professional Chrono Diver. Zenith Chronometer Open 1969 Boutique Édition. A closer look. A 42mm Tudor Pelagos FXD Marine Nationale MN21 in titanium. A Rolex Oyster Precision Reference 6426. The Hermès H08 Limited Edition for Hodinkee. Left, Hodinkee Head of Video David Aujero chatting with chef Jayesh Kumar. From top to bottom: the Tudor Black Bay 58 Nike employee edition with a custom band and an Omega Speedmaster 50th Anniversary. A closer look at the Omega Sp...
Time+Tide
Timed to coincide with a solar eclipse casting its shadow across parts of Spain, the latest MoonSwatch is the Mission to the Sun – Solar Eclipse.
Two Broke Watch Snobs
See how the automatic Steinhart Ocean 39 GMT compares with the quartz Vaer G2 Meridian and which affordable Pepsi GMT we would choose.
Fratello
It’s been a little over four years since Swatch and Omega surprised us with the MoonSwatch. The hype was tremendous after the official announcement that the two brands would release a series of Bioceramic watches inspired by the iconic Speedmaster. Four years later, the hype might have died down somewhat, but people are still interested […] Visit The Top 5 Omega × Swatch MoonSwatch Models to read the full article.
Monochrome
Travel has always been at the heart of Louis Vuitton, and the Escales Autour du Monde collection, like all Escale watches, has a great poetic sound to it. The name, which translates as “Stopovers Around the World,” recalls Francisca Mattéoli’s celebrated book documenting Gaston-Louis Vuitton’s remarkable collection of hotel labels gathered during his travels; there’s […]
SJX Watches
Krayon, the independent that nearly perfected the sunrise and sunset complication for Anywhere and Everywhere on the planet, applies its no-half-measures approach to gem-setting with the Parhelion. Set with 171 sapphires in a gradient from dark blue to colourless, a dozen of which are a unique “Krayon cut”, the Parhelion is a halo product that seeks to recreate a magical moment the brand’s founders experienced in the arctic. Initial Thoughts Given my affinity for baguette set watches and astronomical complications, I don’t stand much of a chance against the Parhelion, a chilly, high jewellery version of the Anywhere. This isn’t Krayon’s first gemset watch, which would be the Everywhere, but is the best yet. I especially appreciate the creation of a novel fancy cut “Krayon-cut” which preserves the hour marker’s original form, something that is often lost in gem-set versions of originally non gem-set watches. Of course, this only worsens the Anywhere’s only fault – other than lack of summer time adjustment – pushing the Anywhere’s already high (if justifiable) price tag over the half-million dollar mark. That is a lot of money, but it is also a lot of watch, and still well below Patek Philippe’s sapphire-set Celestial. Near-Artic Encouter Caused by sunlight passing through hexagonal ice crystals in high-altitude clouds, parhelia (more commonly, sundogs) are a type of halo that mimics a second, and usually a third sun. The effect is most common, an...
Two Broke Watch Snobs
Compare steel vs titanium dive watches using our long-term hands-on insights. Understand how comfort, case wear, ownership, and cost contribute to the verdict.
Hodinkee
The third time is the charm, as we recently hosted the third edition of what's quickly becoming a regular fixture on the calendar—Hodinkee Happy Hour. Grotta, our local watering hole, was the venue this time around, and the room delivered the same energy as always. Great conversations, great company, and no shortage of great watches to look at—a few of which you'll see below. If you made it out, thank you for coming. If not, we'll be doing it again at the end of July. Follow us on Instagram to be the first to know when RSVPs open. Blancpain Léman Perpetual Calendar Flyback Chronograph A Cartier Tank Basculante in it's natural form... ... and in motion. Alex Chou wearing his A. Lange & Söhne Lange 1. Katie Penner, of Watches of Switzerland, and Hodinkee Video Editor Max Rosen. A trio of Ressence. A look at a F.P. Journe Chronomètre Souverain (on bracelet, no less) from the front... ... and the back. Vertex M36 Desert Edition. A little two-tone love for the Zenith Chronomaster Sport... And Rolex Datejust. Rolex Submariner. Rolex Cosmograph "Alcaraz" Daytona on an Oysterflex bracelet. Vacheron Contantin 333. A Swiss "Chronographe Suisse" Chonograph... (Swiss, chronograph, Swiss, chronograph, swiss...) Omega Seamaster De Ville and a good ol' pie-pan Omega Seamaster. Panerai Luminor Marina. Right, Editor-in-Chief James Stacey is wearing his DWC Terra. Urwerk UR-120.
Fratello
When RJ asked me to kick off a new series in which Fratello writers describe the best watch they have ever owned, I had to think for a moment. The idea is for each writer to describe his favorite watch, the one that served him most loyally and brought the most joy. We’re not talking […] Visit The Best Watch I Have Ever Owned: How My Rolex Explorer II Ref. 16570 Stumbled To Number One to read the full article.
Two Broke Watch Snobs
Two vintage-inspired divers, two very different approaches. We compare the Squale Sub 37 Legend and Baltic Aquascaphe to see which one works better.
WristBuzz
Mid-May the Swatch x AP launch turned into chairs flying in Milan, pepper spray in New York, and a Utrecht shop owner finding poop on his doorstep. A month later you barely hear about it. Here's how Swatch killed the chaos without ever announcing it.
Fratello
Just a couple of weeks ago, we were recording an episode of Fratello On Air when Balazs brought up the new Timex Atelier collection. Frankly, I had no idea what he was talking about, which is odd because I check out the brand’s website every so often. Lo and behold, when I did hit the […] Visit Watch Out, World: The New Timex Atelier Chronographs Are Really Good to read the full article.
Hodinkee
In two recent conversations, I repeated my frequently used adage: "I can't collect the watches, so I collect the knowledge." This was said when talking to two world-class collectors; one has one of the most complete collections of Patek Philippe split-second wristwatches, and the other has probably the most important collection of Lange, F.P. Journe, and historical watches in the world. Both of them said the same thing, which I'll paraphrase. "I didn't have the money to collect these watches until X years ago, but before that, I was learning." That's why I own a lot of books—even if I probably will never reach those heights—and I'm always looking for more. Knowledge means a lot. Watch books often fall into two categories: either overly esoteric, with a ton of information, or overly broad, without a ton of information but with a lot of nice pictures. I have a bit of each, but I find myself returning to the former most often. You can glean a lot of information from books like AP's "20th Century Complicated Watches" or Patek Philippe's two-volume museum collection tomes, but you only need them once or twice a year. My books on Rolex Day-Dates or Khanjar Daytonas are awesome, but a bit less visited after the first pass. Dr. Helmut Crott's "The Dial" is maybe the most important book on my shelf, but sometimes more information than I want to sit and mindlessly digest. Taschen's new two-volume offering, "Ultimate Collectors Watches" by Charlotte and Peter Fiell, bridges the g...
Hodinkee
Last week, we brought back the second edition of what will start to become a regular fixture on the calendar—Hodinkee Happy Hour. Watches of Switzerland SoHo was once again the venue, and Editor-in-Chief James Stacey hosted a very fun evening. Great conversations, great company, and no shortage of great watches to look at—a few of which you'll see below. If you made it out, thank you for coming. If not, we'll be doing it again at the end of June. Follow us on Instagram to be the first to know when RSVPs open. Patek Philippe 5940J. Zenith Sporto. Hodinkee Editor TanTan Wang with his Rolex Land-Dweller 36. Casio G-Shock x Hender Scheme DW-5900UD-1. Patek Philippe Complications ref. 5180/1R-001 18K Skeleton. C by Romain Gauthier and a A. Lange & Söhne Odysseus in White Gold. Jaeger-LeCoultre Master Control Rolex Land-Dweller 36 A nice variety of local beverages were on offer from Grotta. Patek Philippe Aquanaut ref. 5167A. Tudor Black Bay 58 and a Rolex-GMT Master II "Batman". Timex Ironman, Tudor Pelagos, Breitling Aerospace. Patek Philippe Nautilus Annual Calendar ref. 5726A. Dennison Dual Time. Jaeger-LeCoultre Reverso Tribute Duoface, Univeral Genève FS, Rolex Cosmograph Daytona. Sinn T50. Hodinkee's Editor-in-Chief James Stacey serving pizza and talking watches. Rolex Oyster Perpetual. Vacheron Constantin Overseas ref. 4500V. Rolex Explorer II ref. 226570. Hodinkee's TanTan Wang and Pedro Vidal. Thanks to Upside Pizza for the pizza. Rolex Submariner, Jaeger-L...
Two Broke Watch Snobs
A week with the Tudor Pelagos FXD Marine Nationale revealed why this modern military diver has become one of Tudor’s most respected tool watches.
Hodinkee
Each spring for the last 152 years, 20 of the fastest horses in the country line up to run at legendary Churchill Downs racetrack in Louisville, Kentucky. In the two minutes that follow, the world holds its breath, watching as history unfolds. For the past 15 years, Swiss watchmaker Longines has been the official timekeeper of the Kentucky Derby and, in 2013, became the title sponsor of the Kentucky Oaks, which takes place the day before. It's a weekend of splendor that has transcended the equestrian world, becoming the social event of the season. Longines Spirit Pilot Flyback Chronograph and Primaluna Moonphase. Longines' legacy in the equestrian world predates the derby itself, with the brand producing pocket watches and chronographs featuring equestrian motifs as early as 1869. Their chronographs were later utilized by racecourses towards the end of the 1800s. From there, Longines has been involved in nearly every aspect of competitive horsemanship throughout the 20th and now into the 21st century, from flat racing to Show Jumping, Dressage, and Eventing, serving as the official timekeeper and sponsor of some of the most prestigious competitions in the world. Georgia Benjamin's (@Georgiabenj) watch dial themed hat for the Kentucky Oaks. The Kentucky Derby, which this year boasted its highest viewership in history with nearly 20 million viewers, has been held at the historic Churchill Downs racetrack since its inception. There have been many historic races over the past ...
Worn & Wound
After a bit of a break, 3 for $5k is back! The reader edition of this series has always been a favorite, as it allows Worn & Wound’s audience to chime in on the watches they own, or would buy, with a hypothetical $5,000 budget. The fun with these is always in the approach, and today we have a unique spin from reader Paul Pessagno. His Instagram handle is @bigwristwatchguy, which should give you an idea of his perspective on collecting. With a nearly 9 inch wrist, Paul sought out watches for this exercise that look appropriate on a big wrist, but still represent a balanced collecting philosophy. Let us know what you think of Paul’s picks in the comments below, and stay tuned for future editions of The Three Watch Collection for $5,000: Reader Edition. The modern watch industry has a clear darling right now, the 38mm to 40mm “sweet spot.” Brands are downsizing across the board, digging into their archives, and championing historically accurate, compact proportions. But having an 8.85 inch wrist fundamentally changes how a timepiece wears. When you fall outside the industry average, those celebrated mid-century dimensions can easily end up looking less like a serious horological instrument and more like a vintage toy. View this post on Instagram A post shared by Paul Pessagno (@bigwristwatchguy) Building a versatile three watch rotation presents a unique challenge for the larger wristed collector. A great collection isn’t just about stubbornly picking the bi...
Revolution
Revolution
Fratello
After weeks of teasing, today, we got an unexpected embargo lift on the Audemars Piguet × Swatch Royal Pop. Only a very few AI mock-ups were somewhat close to what Swatch has just released. And the young guys we saw on TikTok hoping to be sporting a very affordable Royal Oak on the wrist (or […] Visit Audemars Piguet × Swatch Royal Pop — The Most Unexpected Swatch Collaboration Yet to read the full article.
Monochrome
For the past few days, if you’re even remotely into watches, your Instagram feed has probably been flooded with speculations about Swatch’s next big collaboration. Ever since the first teasers dropped, the rumours have only grown louder. And, honestly, the clues were becoming impossible to ignore. Swatch would be teaming up with Audemars Piguet, and […]
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