SJX Watches
Anoma Makes 1950s Asymmetrical Style Affordable
Newly established “micro” brand Anoma follows a familiar template: making particular vintage designs or genres affordable. But it’s approaching the concept with a different flavour. Instead of “sector” dials or Breguet numerals, the brand’s inaugural watch, the A1 First Series, is a clean, geometric form inspired by 1950s furniture. Initial thoughts The A1 is refreshing change from the typical “micro” brand offering that is too often a remake of a vintage Patek Philippe or dive watch. While the A1 won’t have the broad appeal of a conventional round watch, it is an interesting alternative for someone on a budget. The A1 is more typical of “micro” brand offerings in its fit and finish. It is done well for the price, but some compromises had to be made to achieve the affordability. The gap between the case middle and back, for instance, is quite obvious. This isn’t a criticism but a fact true of all brands in this genre. Vintage flavour Founded by Matteo Violet Vianello, a management consultant who’s a watch entrepreneur on the side, Anoma aims to be a “experimental and daring vision of watch design”. The A1 is not modelled on a watch, but instead a triangular table designed in the 1950s by French architect Charlotte Perriand. Earlier in her career Perriand worked at Le Corbusier’s studio, where she helped design several now-famous pieces of furniture, including the B 306 chaise longue. The watch reproduces the outline of the table with the cas...
