Worn & Wound
Brooklyn Meets Bauhaus: Recapping Our Junghans Showroom Experience
Last week, the Windup Watch Shop’s Brooklyn showroom transformed into a full-on Junghans universe-part design gallery, part biergarten, and easily one of our most successful showroom activations to date. Junghans has long been a top performer for us-one of our top five brands online and the number one by sales in the showroom. But we kept hearing the same thing from shoppers: the biggest reason they hadn’t pulled the trigger on a Junghans yet was simply not being able to see the watches in person. A complete Junghans takeover of the showroom changed that in a big way. For the entire weekend, the space became a design-forward Junghans shop-in-shop. Center tables and rear shelving were filled out with the full lineup-Max Bill icons, Meister classics, and the newest releases-all displayed in a way that encouraged lingering, comparing, and hands-on discovery. Junghans content looped across the main monitor, tying the whole activation together. Collectors and first-time visitors loved finally getting the chance to handle models they’d only ever seen online. A Bauhaus Biergarten Event The weekend kicked off with a high-energy evening that blended biergarten warmth with Bauhaus modernism. Guests stepped into a space decorated with themed touches, curated snacks, and plenty of beer-everything tuned to evoke that distinctly German mix of hospitality and design. The vibe was lively and relaxed, with friends and new acquaintances swapping impressions and leaning in...