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Bulgari Bulgari Bulgari

Gérald Genta's 1975 Roman-coin-inspired design. Bulgari's best-selling watch for 50 years.

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LVMH Watches

TAG Heuer (1999), Zenith (1999), Hublot (2008), Bulgari (2011), plus Louis Vuitton in-house and Tiffany & Co. Bernard Arnault\'s Paris-based group.

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Bulgari Gallery Bulgari

Wristshot gallery from the Horlogeforum Bulgari thread.

4 Impressive Bracelet Watches In 2020 From Breguet, Bulgari, Hublot, And Breitling Quill & Pad
Breitling Watch bracelets are often Jun 22, 2020

4 Impressive Bracelet Watches In 2020 From Breguet, Bulgari, Hublot, And Breitling

Watch bracelets are often as underrated as housekeeping in a good hotel: they are commonly taken for granted. Collectors usually focus on the shape of the case and look of the dial first, with the movement coming in a close second. Here Martin Green takes a closer look at four new watches of 2020 whose full-metal bracelets significantly change the look of them.

Our Favorite Watches at the 2026 Oscars Teddy Baldassarre
Mar 16, 2026

Our Favorite Watches at the 2026 Oscars

Tonight is the grand finale of this year's awards season, with the 98th Academy Awards closing things out with a bang. With almost more glamour, fashion, and celebrity than the average mortal can stand, all these ingredients add up to one of the most exciting watch-spotting nights of the year.  We put our editors to the task of combing through wrists on the red carpet for the most compelling, shocking, surprising, and awe-inspiring watches in the game, which they have so graciously curated for your viewing pleasure down below. Let us know your favorite in the comments section! Matt Friend: Rolex Cosmograph Daytona (Ref. 126518LN) Comedian and actor (and watch shopping guest) Matt Friend wears a yellow gold Rolex Daytona Ref. 126518LN which debuted last year in 2025 and is a little special due to its combination of a yellow gold case and a turquoise lacquer dial that evokes the highly collectible vintage “Stella” dials. Hudson Williams: Bulgari Serpenti Tubogas Heated Rivalry star Hudson Williams wears a Bulgari Serpenti Ref. 103434 in steel with a single coil and diamond-set face, retailing for $11,200. Kevin O'Leary: Cartier Crash Skeleton and A Ruby-Set Rolex Daytona  Kevin O’Leary double-wrists with a platinum Cartier Crash Skeleton Ref. W7200001 and an off-catalog Rolex Daytona Ref. 126599 TRU done in white gold with baguette-set rubies on the bezel and dial. Leonardo DiCaprio: Rolex 1908 Platinum  Rolex Testimonee and Best Actor nominee for his work in One Ba...

Longines Mini DolceVita Review: Classic Design, Modern Luxury Teddy Baldassarre
Longines Feb 23, 2026

Longines Mini DolceVita Review: Classic Design, Modern Luxury

If there’s anything you should know about me, it's that small watches are essentially my kryptonite. My affinity for the teeny and tiny isn’t abating anytime soon, and luckily, we’ve seen the watch industry, in recent years, begin to catch up to my own (and many others') desire for small watches. From Bulgari’s new tiny movement to the recent Minification of the Royal Oak, all signs point to watchmakers meeting the rising demand for small watches. But Longines was slightly ahead of the curve in serving up what the tiny watch enthusiast community had been asking for, delivering the deliciously bite-sized Mini DolceVita  officially in 2023, and has expanded on this offering in the years following the launch. Obviously, I’ve long been bitten by the Mini DolceVita bug, and down below, I’ll be sharing what keeps me coming back to it beyond its petite frame. [toc-section heading="History and Context"] Longines early 20th-century design archive One thing that gets under my skin is when people automatically apply “Tank Dupe” to any and every watch with a rectangular case. Longines, like many other watchmakers, began making rectangular-shaped watches in the early 20th Century – like, in the 1910s, early. In the brand’s early archive, there are quite literally dozens of different rectangular watches along with other geometric shapes, reflecting the style and aesthetics of Art Deco. So, though the Cartier Tank is, inarguably, the most iconic rectangular case desi...

A Look at the Novelties from Tiffany & Co., Gerald Genta, and Daniel Roth for LVMH Watch Week Worn & Wound
TAG Heuer Zenith Jan 22, 2026

A Look at the Novelties from Tiffany & Co., Gerald Genta, and Daniel Roth for LVMH Watch Week

Among the new releases at LVMH Watch Week this year were a series of novelties from brands that casual observers might sometimes forget sit inside the LVMH portfolio. Tiffany & Co., Gerald Genta, and Daniel Roth all unveiled new pieces this week to varying degrees of fanfare. And while these boutique luxury brands are very different in shape from the likes of TAG Heuer, Zenith, and Hublot, which really form the core of the LVMH watch business, it says a lot about the power and reach of LVMH as an entity that these brands fall under their purview. All three brands are recent additions to the LVMH stable, with Gerald Genta joining upon its relaunch in 2023, TIffayny & Co. when the sale of the company to LVMH went through in 2021, and Daniel Roth in 2011, when LVMH acquired Bulgari, then caretakers of Roth’s brand (LVMH relaunched Daniel Roth as a separate entity in 2023). These three brands also seem arranged in the LVMH ecosystem to compete directly with high end independent brands, particularly Daniel Roth, a name once seen as preeminent in the world of independent watchmaking.  Let’s run through the key releases from each brand at this year’s LVMH Watch Week. Tiffany & Co. debuted the Tiffany Timer, a three register chronograph with El Primero movement that flies under the radar, perhaps, in a few ways. First and foremost, that white metal case is not steel or white gold, but solid platinum. And the indices at each hour are baguette cut diamonds, which seems like a...

Zenith Introduces the Defy Revival A3643 for LVMH Watch Week Worn & Wound
TAG Heuer Hublot Jan 19, 2026

Zenith Introduces the Defy Revival A3643 for LVMH Watch Week

Once again, LVMH Watch Week is upon us. For those of us who work in watch media, this week has become something of what you might technically refer to as a “big deal.” It’s the beginning, in earnest, of the new release season, which peaks with Watches & Wonders week, and is now just months away (yikes). Over the past several years, LVMH has carved out this period in late January to debut new novelties ahead of Watches & Wonders (which all of the brands making announcements this week participate in) and get a jump on the competition. Usually the LVMH Watch Week releases are a little more consumer oriented and less ambitious than those that debut at Watches & Wonders a few months down the road, but honestly that just makes this week all the more interesting to us here at Worn & Wound. We’ll have a bunch of news on the latest from TAG Heuer, Hublot, and Bulgari later in the week (as well as hands-on coverage of the new novelties) but we start with Zenith, which has designated LVMH Watch Week 2026 as a Defy centric experience.  There are several new Defy references dropping this week in the Skyline category that range from modest sizing updates to some pretty bonkers watchmaking, but we’ll start with this year’s Revival piece, the A3643. Zenith, in recent years, has done an outstanding job when it comes to raiding their own archives for inspiration, and always offer tasteful reinterpretations of classic references that are pretty much one to one recreations, at le...

Piaget Polo Review: How The '80s Luxury Watch Icon Holds Up Teddy Baldassarre
Piaget Dec 1, 2025

Piaget Polo Review: How The '80s Luxury Watch Icon Holds Up

While it’s more widely known for its jewelry these days, Piaget, founded in the small Swiss village of La Cote-aux-Fées by Georges Piaget in 1874, has been a watchmaker from the beginning. Its original trade, in fact, was making movements, and the company began making complete watches in In the 20th century. Before getting into the Piaget Polo, it's worth it to get into the brand's history in thin watchmaking. Since 1957, when Piaget created the historic 2mm-thick Caliber 9P, the company has been world renowned for the elegant thinness of its watches and movements. The world’s thinnest self-winding mechanical movement, Caliber 12P, followed Caliber 9P just three years later, in 1960, and Piaget has building upon these foundations ever since. Its most recent triumph in this area was the Altiplano Ultimate Concept, which debuted in 2018 as a prototype and hit the market in 2020; the entire watch, case and movement, is just 2mm thick, matching the wafer thinness of the original Caliber 9P. Along with Bulgari, another watchmaker known more for its jewelry, Piaget continues to embody the ne plus ultra of what ultra-thin watchmaking can accomplish.  [toc-section heading="The Integrated Bracelet Era Begins"] However, while “thin and elegant” remains the calling card of the Piaget watch brand overall, the market was looking for something a little different - a little bolder, perhaps - in the 1970s. Audemars Piguet had introduced its groundbreaking Royal Oak “Jumbo...

LVMH Acquires Stake in Movement Maker La Joux-Perret SJX Watches
Louis Vuitton LVMH just announced Nov 12, 2025

LVMH Acquires Stake in Movement Maker La Joux-Perret

The world’s largest luxury group, Moët Hennessy Louis Vuitton (LVMH), just announced that it has taken a minority stake in Swiss movement manufacturer La Joux-Perret, an important supplier to the group’s watch brands as well as the industry at large. Owned by Citizen of Japan, La Joux-Perret also controls a few of its own brands, including Arnold & Son and Angelus, that will remain independent. The solar-powered TAG Heuer Formula 1 that relies on technology licensed from Citizen Initial thoughts LVMH’s investment in La Joux-Perret marks a logical next step in its long-term effort to consolidate movement production within the group. Such arrangements are becoming increasingly common - Hermès and Chanel, for instance, have taken similar minority stakes in movement makers Vaucher and Kenissi, respectively. LVMH, which owns TAG Heuer, Bulgari, Zenith, Hublot, and of course Louis Vuitton, had already hinted at this direction. Last year, Frédéric Arnault, son of Bernard Arnault and then the head of LVMH’s watch division, proposed expanding Zenith’s manufacture to supply movements to other group brands. That plan has been partly realised with Zenith now producing Bulgari’s Solotempo calibre. However, the idea of Zenith supplying a high-volume brand like TAG Heuer always seemed unlikely, which helps explain this latest move. La Joux-Perret’s solar technology for movements is particularly important to TAG Heuer, the most important watch brand in LVMH in terms o...

The Eight Best Italian Watch Brands in 2026 Teddy Baldassarre
Nov 1, 2025

The Eight Best Italian Watch Brands in 2026

Watchmaking is a trade that draws artisans and enthusiasts from around the globe, though as an industry it has taken root in only a relative handful of nations. Switzerland, of course, is widely recognized as the world leader in the horological arts, but nations including Japan and Germany have also made a name for themselves on the world watchmaking stage. As watch connoisseurship grows in the 21st century, former watchmaking powers like Great Britain, the United States, and France have started increasing their footprint in the industry. Italy, another country historically renowned for its meticulous craftsmanship and bold, stylish design language, has exerted its own small but impactful influence on the world of watches: it’s the birthplace of Panerai, for example, a brand that essentially opened the door for old-school military tool watches to enter the rarefied air of luxury. It’s also the ancestral home of Bulgari, which, despite being more famous for its jewelry, has earned awestruck respect in the watch world for its record-breaking, boundary-pushing ultra-thin complications. Even Italy’s world-famous luxury sports-car marques - Ferrari, Lamborghini, Maserati - have exerted a muse-like influence on watchmakers worldwide, in both design and technology, often through direct partnerships. Watches actually made in Italy, however, are relatively few - Panerai and Bulgari are far too rooted in Switzerland nowadays to be considered for this list - but each co...

How Ulysse Nardin’s Freak-Mentality Has Taught the Industry to Keep Watchmaking Forward-Thinking and Fun Worn & Wound
Jaeger-LeCoultre just Jun 25, 2025

How Ulysse Nardin’s Freak-Mentality Has Taught the Industry to Keep Watchmaking Forward-Thinking and Fun

When Ulysse Nardin unveiled the Freak in 2001, it set off a chain of events that forever changed the course of history for the brand and for the industry at large. The model seamlessly flexed a combination of technical and design achievements. The Freak offered material innovation that was far ahead of its time, introducing the use of silicon in the escapement wheels-a technology that is now used by almost every major watch brand from Rolex to Patek Philippe, Girard-Perregaux, Breitling, and Jaeger-LeCoultre, just to name a few. It also presented an entirely new set of aesthetic codes for watch design with an expression of time that notably lacked a traditional dial, hands, or crown. With the Freak’s overall success, it immediately established the brand as a thought leader, an innovator, and (perhaps most importantly) a rebel in an industry often paralyzed by its reverence and steadfast commitment to tradition.  In the nearly 25-years since the first Freak, we have seen Ulysse Nardin infuse this spirit in each subsequent Freak model and its catalog at large-from the Blast collection to its UFO clocks and, most recently, in its record breaking Diver [Air], the world’s lightest mechanical dive watch.  The first Freak We all know record setting has become a bit of a thing in watchmaking. Particularly in the past decade or so, we have witnessed brands embark on the race to claim the next world record title. Since 2014, Bulgari has set a whopping ten for the ultra-thi...

Watches & Wonders Announces 2026 Dates SJX Watches
Vacheron Constantin Jun 17, 2025

Watches & Wonders Announces 2026 Dates

Anchored by brands like Rolex, Patek Philippe, and Cartier, Watches & Wonders (W&W;) is the world’s biggest luxury watch fair  and it will take place at its traditional time of early spring, April 14-20, 2026, once again at Palexpo. As is now convention, the final three days, April 18-20, will be open to the public, who can access the fair by buying a ticket. The first four days will only be open to invited guests, namely members of the trade, primarily brand executives, retailers, media, as well as select clients. W&W; will also stage events outside Palexpo, the convention centre near the airport, with several events planned in downtown Geneva. In past years, these have included exhibitions, talks, and social gatherings. The exhibitors for 2026 have yet to be announced, but the establishment brands are a certainty, including the brands owned by Richemont like A. Lange & Söhne and Vacheron Constantin, and the LVMH marques like TAG Heuer and Hublot. There has been talk of brands joining (or returning to) the list of exhibitors – Bulgari was a newcomer in 2025 – but this will soon be known once W&W; publishes the exhibitors directory.  

Business News: Jean-Christophe Babin is CEO of LVMH Watches SJX Watches
TAG Heuer Hublot Mar 28, 2025

Business News: Jean-Christophe Babin is CEO of LVMH Watches

Bulgari’s longtime boss Jean-Christophe Babin has just been appointed named chief executive of LVMH Watches, effective April 1. He succeeds Frédéric Arnault, who was recently named to lead Loro Piana. Mr Babin will lead the watch division in addition to being chief of Bulgari, the Italian jeweller he has led in 2013. With a dozen years at the helm, Mr Babin is one of the longest-serving bosses in luxury. His successor at Bulgari, however, is already in place; Laura Burdese was named deputy chief executive last year. In his new role, Mr Babin will oversee the three brands that make up the watch division: TAG Heuer, Hublot, and Bulgari.

Daniel Roth Extra Plat Souscription Review Teddy Baldassarre
Daniel Roth Jan 29, 2025

Daniel Roth Extra Plat Souscription Review

Back in 2023, LVMH and its high watchmaking workshop La Fabrique du Temps revived the Daniel Roth brand, which had been owned by Bulgari since 2000. Roth was a towering name in independent watchmaking, having been a peer of Philippe Dufour and Francois-Paul Journe. Though the brand only lasted from 1988 to 1995, its resurrection in 2023 was only made more glorious due to the long gap. The resurrected brand debuted with the Tourbillon Souscription, which has been followed up with the new Daniel Roth Extra Plat Souscription, a faithful remake of the original from the 1990s that was released at LVMH Watch Week 2025. The “Neo-vintage” craze has only gotten more popular in recent years, with the generation of watches sandwiched between vintage and modern gaining the respect and appreciation of collectors and newcomers alike. The Chopard L.U.C 1860 reissue from 2023 was one of the most celebrated neo-vintage reissues in recent years and I’d venture to say that this Roth will join the ranks. Staying true to the original aesthetics — with contemporary concessions for things like movement development — is a recipe for success in these small-batch, high-visibility watches. Small production numbers for relative rarity are helping to keep neo-vintage from becoming overexposed, but for how long? We’ll have to wait and see on that end, but for now let’s get back to the Daniel Roth Extra Plat Souscription. The simple, two-hand dress watch comes in that recognizable double-e...

Highlights: Metiers d’Art at Phillips Hong Kong SJX Watches
Vacheron Constantin Les Masques quartet We Nov 14, 2024

Highlights: Metiers d’Art at Phillips Hong Kong

With the Geneva sales over, the auction season now moves to Hong Kong, where Phillips is staging a pair of sales: Toki, a theme sale dedicated to watches related to Japan, and the traditional The Hong Kong Watch Auction: XIX. Taking place over three days from November 22-24, the sales total 346 lots, including a notable line-up of metiers d’art timepieces decorated with artisanal techniques. They range from an enamelled Bulgari Serpenti to a Vacheron Constantin Les Masques quartet. We round up metiers d’art highlights from the two sales. The catalogues with online bidding for Toki and HKWA XIX. TOKI Lot 65 – Patek Philippe Rare Handcrafts “Kimono” Ref. 5077P-097 Patek Philippe’s annual Rare Handcrafts offerings are often centred on several themes, and in 2013, resulting in several models with Japanese motifs, including this Calatrava ref. 5077P with a cloisonné enamel dial. The technique of enamelling is well known: a mixture of silica sand, metal oxides for colour, and oil is painted on a surface before being baked in an oven at temperatures exceeding 800°C. to melt the paste to form enamel. Cloisonné adds an additional layer of complexity by employing gold wires to form the motif, with the enamel painted into the cells form by the wires. Here the wires form a cherry blossom motif typical of traditional kimono fabric. According to Phillips, only four examples were produced with this dial, with the present watch being the first to emerge at auction. This wat...

Introducing – The Full-Gold AP Royal Oak Perpetual Calendar Ultra-Thin Monochrome
Audemars Piguet remains truly impressive Nov 6, 2024

Introducing – The Full-Gold AP Royal Oak Perpetual Calendar Ultra-Thin

We’ve talked about the Royal Oak Perpetual Calendar Ultra-Thin on multiple occasions already, and for obvious reasons. When first presented as a prototype watch named RD#2, it was the world’s thinnest perpetual calendar wristwatch, with an impressive 6.2mm thickness. Despite Bulgari re-gaining the title a year later, this Audemars Piguet remains truly impressive and is […]

Ulysse Nardin Introduces the Freak S “Watches of Switzerland” Crystalium SJX Watches
Ulysse Nardin Introduces Oct 7, 2024

Ulysse Nardin Introduces the Freak S “Watches of Switzerland” Crystalium

One of the largest watch retailers in the world, Watches of Switzerland (WOS) marks its centenary in 2024. It has worked with several brands on limited editions for the occasion, most recently Ulysse Nardin. Based on Ulysse Nardin’s flagship Freak model, the Freak S “Watches of Switzerland Centenary Exclusive” sports a striking purple dial of crystalium, which is actually crystallised ruthenium. Starting as a single shop in 1924, WOS is now a publicly-listed group with several retail brands in its stable and annual revenue of just over US$2 billion. Its scale means that several brands have signed on to create anniversary editions for the company, including including Cartier, Bulgari, and TAG Heuer. The Freak S, however, is the most complicated of the centenary editions so far. Initial thoughts The most impressive Freak in Ulysse Nardin’s current catalogue, the Freak S scores highly in terms of construction, and innovation. Its double inclined balance wheels are a logical evolution of the original concept. In terms of aesthetics, the WOS edition is the most striking to date. The original iteration with its two-tone, rose gold-and-titanium case was perhaps old-fashioned for such a modern watch. The more recent Freak S Nomad, in contrast, presents a refined, artisanal face with a hand guilloche dial – a contrast of sci-fi watchmaking and traditional decoration. The WOS edition is uniformly sci-fi. The carousel sits on a textured, crystalline purple plate. It’s a...

Three Geneva Watch Days Takeaways From a First Time Attendee Worn & Wound
Girard-Perregaux H Moser & Cie Sep 12, 2024

Three Geneva Watch Days Takeaways From a First Time Attendee

For watch collectors, enthusiasts, and industry veterans, it’s kind of hard to believe that Baselworld hasn’t existed in a meaningful way since 2019. Covid (and a rapidly changing industry) killed the industry’s biggest trade show in 2020, and as soon the show was on life support, many began prognosticating about the future of large scale industry events. Over the course of the last five or so years, the watch world has settled into a groove, with Watches & Wonders (formerly the far more exclusive SIHH) largely replacing Baselworld as the big spring must-attend watch event, with an ever growing roster of brands exhibiting at the show, and even more taking meetings in unofficial capacities adjacent to it.  Baselworld being effectively replaced by another show was probably somewhat predictable, but a turn of events that fewer saw coming was the rise of Geneva Watch Days as a major end-of-summer tentpole event for the watch community. Originally conceived in 2020 as a way for a small handful of brands (Breitling, Bulgari, De Bethune, Girard-Perregaux, H. Moser & Cie and MB&F;) to bring watch collectors together in a pandemic ravaged year, the event has grown to over 50 official participants and many more exhibiting on the fringes, taking advantage of the influx of collectors and watch industry types on the city of Geneva while the event is up and running.   If you talk to people who have attended Geneva Watch Days since it began, you’ll hear a lot of chatter about t...