9,373 articles · 233 videos found · page 215 of 321
Three-link semi-circular Rolex bracelet introduced for the 1956 Day-Date; Crownclasp closure.
1970s-80s lacquered colour dials for Rolex Day-Date; red / turquoise / salmon / lavender. Auction range $200k-$1M+.
Every Rolex Day-Date "President": 1803, 18038, 18238, 118238, Day-Date 40 (228xxx), Day-Date 36 (128xxx).
40 mm × 11.85 mm, lug 21 mm, Cal. 3255
Monochrome
Hitting the road to Fleurier, the discovery of L’Atelier Bernard was not what I expected. Bernard is a rather dated first name – one you rarely hear anymore for young people in Europe’s French-speaking countries. So, when I pushed open the door of their workshop in Fleurier, I was expecting to meet two old Swiss […]
SJX Watches
The Classic Tech Art is the latest, bespoke time-only piece from independent watchmaking duo Molnar Fabry, and a fine example of the pair’s modus operandi. Starting off from a Vaucher cal. 5401 ébauche, the watchmakers applied extensive finishing to both seen and unseen surfaces within the movement. While this exact configuration is unique, similar designs can be commissioned from the Slovakia-based creators. Initial thoughts Molnar Fabry’s calling card is open-worked movements and the Class Tech Art doesn’t disappoint in that respect. While the case back side of the movement is richly engraved but structurally unaltered, the tastefully open-worked dial reveals the usually hidden assemblies that make the Vaucher calibre tick. The duo behind Molnar Fabry operates outside the influence of many Swiss watchmaking traditions. As a result, the brand’s house style of finishing is somewhat unorthodox. Mixes of metals are on show, along with a rich blend of textures and shapes. The style might not be to everyone’s tastes, but Molnar Fabry’s work feels refreshingly original in today’s market. The two watchmakers shift the focus from proprietary movements and high-tech specs to true hand finishing. That said, the Classic Tech Art exemplifies a more streamlined vision of the brand’s design language, opting away from the excessively ornate cases the brand has produced in the past. This may point towards them going more mainstream - at least to the extent that a b...
Teddy Baldassarre
If there is one element of watch ownership that speaks to the human psyche more than almost any other, it's the notion that what you wear is unique to you. And it's true, there simply isn't another watch out there with your dings in the case or your aged strap. No material creates such allure through the aging process as bronze. And watch designers have known this for some time. With wear, your bronze watch case will evolve far quicker and more obviously than any steel case (swimming in salt water really speeds things up!). Bronze is a copper alloy generally containing around 12% tin. Its discovery dates back several millennium BC. Before giving way to cheaper iron and stronger steel, the Bronze Age lasted almost three millennia. Bronze possesses a number of advantageous properties. And the versatility of its application has continued its use right up to modern day. One of those properties is its resistance to salt water corrosion. Typically, when exposed, bronze only oxidizes at the surface, forming a protective layer over the underlying metal. In the past, this made bronze the material of choice for boat and ship fittings. (Prior to the wide employment of stainless steel.) It also featured in early diving equipment. More recently, it has spurred a growing trend of tool watches. Not all bronze watches are created equal though. That’s why we’ve put together this hand-picked selection of some of, what we feel are, the best bronze watches for 2026 - enjoy! [toc-section h...
Worn & Wound
Do you remember that scene in The Ten Commandments when Charlton Heston’s Moses walks down the mountain with those giant stone tablets? I’m pretty sure the first commandment on his list was “EVENTUALLY, ALL WATCH BRANDS MUST MAKE AN INTEGRATED BRACELET SPORTS WATCH!” Does that sound right? I could be misremembering some of the finer details of the film, but I’m pretty sure that’s a thing that happened. Because eventually, as we continue to discover month after month, year after year, all brands do try their hand at an integrated bracelet sports watch. Even the ones you might not expect. Like Ming. Today, Ming introduces the 56.00 Starfield, their first integrated bracelet sports watch. Perhaps it’s a little shortsighted of me to suggest that we couldn’t have expected something like this from Ming. In a lot of ways, it’s exactly the kind of watch we should expect, because one of the ideas that really seems to drive the brand is solving big design challenges. Integrated bracelet sports watches have a natural aesthetic appeal in the way form a continuous line all around the wrist. The challenge is in making them feel special and unique. The “good” integrated bracelet sports watches tend to all have a somewhat similar appearance simply because there are only so many ways you can accomplish the most basic goals of a watch like this without going completely off the rails. Ming’s stated goal with the Starfield was to make a watch more comfortable to we...
Fratello
Chopard working with Zagato is a bold move. Of all the famous Italian coachbuilders, Zagato is the most outspoken. The marque dates back to 1919, and its automotive legacy started in 1928, when a Zagato-bodied Alfa Romeo 1750 claimed victory at the Mille Miglia. The bulbous forms and flowing shapes recall Ugo Zagato’s expertise in […] Visit Introducing: The Chopard × Zagato Lab One Concept Watch - Experimental, Outspoken, And Just 43.2 Grams to read the full article.
SJX Watches
Nestled in the Jura Mountains, La Chaux-de-Fonds has been a cradle of Swiss watchmaking ever since its watchmaking school, the Technicum, opened in 1865. For aspiring watchmakers, the climax of their training was traditionally the creation of a montre école – or what’s known as a school watch. This is the story of Hugues Bürki, a Technicum alumnus, who built what would become a record-breaking school watch, and who would later make horological history as a movement engineer. Hugues Bürki. Image – author The Technicum The watchmaking school of La Chaux-de-Fonds was founded in 1865. In its early days, the school occupied rooms inside the modestly named ‘Technicum’, a local vocational-technical school. By 1885, the school’s own building had been inaugurated, yet the name Technicum stuck. In 1933, in the wake of the global economic crisis, the nearby watchmaking schools in La Chaux-de-Fonds and Le Locle were merged to form the Technicum Neuchâtelois. The Technicum in the 1960s. Image – author It demands attention that both divisions of the Technicum Neuchâtelois had a particularly strong focus on high-precision chronometry at the time compared to other watchmaking schools in Switzerland, which specialised in other domains, such as the construction of complications and traditional finishing techniques. In fact, some of the innovations in chronometry we associate with brands like Longines can actually trace their roots to the Technicum Neuchâtelois, including...
Fratello
Whenever we’re in Geneva, it’s fun to stop by ArtyA. On any given day, the boutique could see a visit from a music star. Or, at one point, a custom motorcycle took center stage. Late last year, though, it was just us from Fratello who took up residence for an hour to see the brand’s […] Visit Hands-On With The ArtyA Luminity Wavy AMR-01 to read the full article.
Fratello
Another Friday, another list! This week, it’s the start of a new series. In 2026, we want to keep you informed about all the best releases that come out during the year. That is why we decided to create a Top 5 of our favorite releases from every month. As this is the first Friday […] Visit Fratello’s Top 5 Watches Released In January 2026 to read the full article.
Worn & Wound
Longines is a storied and well-respected Swiss watch manufacture that formed in 1832 and has continued uninterrupted to this day. From the first wrist chronometer in 1911, to groundbreaking flyback chronographs in the 1930s, to the world’s first hi-beat wrist chronometer in 1959, Longines holds their own in the watchmaking world. My favorite period for watches is the 1950s through the 1970s and Longines was one of the top accessible brands during that time. In 1954 Longines began a marketing strategy of product families, launching the Conquest line of watches. In 1957 they introduced the Flagship line, adding to what would become a large group of watch families, many of which are still made today. Other lines that came later include the Admiral, the Ultra-Chron and the Grand Prize. The Grand Prize line was named in honor of the multitude of watchmaking awards and honors that Longines had accumulated over the decades. It was a relatively short-lived family, produced from about 1958 to 1964 according to my research. I have found that the majority of Longines watches produced during these decades were all fairly equal in quality and craftsmanship, with most of the differences in the families being design related. The Conquests were rugged and sporty, on par with the early non-diver Omega Seamaster watches. The Flagship series were dress watches, while the Admiral line was a mixture of both. The Grand Prize family were pretty much all thin, elegant everyday type dressier w...
Worn & Wound
One thing I loved about graduating from a relatively small district in rural Pennsylvania is that it wasn’t necessarily like the high school experiences I saw reflected in television. Due to the general population at my school never hitting above 200 students, cliques were permeable and caste systems were divided more by how often you had class with the same people versus, say, any general interests. While we are led to believe that high school is a microcosm of real life, and that people can generally be categorized by such surface-level things like hobbies or intelligence, I think my upbringing has allowed for me to see that one thing can contain multitudes. Because of this, I’d hate to box the new Vacheron Constantin addition to their Overseas Collection, a titanium tourbillon model, into one category or the other. It’s sporty and technical – or, if we’re keeping with the high school theme– a jock and a geek. Now that I’ve beaten that analogy to death, we can go onto the specifics of this latest reference from the Swiss watch brand. From a design standpoint, it has all the hallmarks of Vacheron Constantin design language: clean lines, a classic silhouette, and a balance of keeping it traditional without being boring. Even so, the design’s deep red sunburst dial, visible tourbillon movement, and use of titanium add just enough of an update to the collection to be notable. Of course, these aren’t all for aesthetiques. The use of Grade 5 titanium and an u...
Monochrome
For its 150th anniversary, Audemars Piguet has chosen a format that predates the wristwatch yet remains central to the brand’s most ambitious technical expressions: the pocket watch. The new 150e Héritage pocket watch directly references the Manufacture’s historic ultra-complicated pocket watches of 1899 (L’Universelle) and 1921 (La Grosse Pièce). It is also connected to milestones […]
Teddy Baldassarre
Fundamentally, mechanical and quartz movements do the same thing: they both tell thetime. But the ways in which they both do it couldn’t be more different. Not to get into acomparison guide here, but in a nutshell: a mechanical watch is powered by a mainspringthat’s either wound by hand or automatically through wrist movement. Energy is releasedthrough a complex system of gears, an escapement, and a balance wheel that beats steadily back and forth. There’s no battery, just centuries-old engineering refined to an art form. These watches aren’t the most accurate, but accuracy isn’t really the point. Craftsmanship, tradition, and the emotional connection are. Quartz watches, on the other hand, are powered by a battery and use an electrical current to make a quartz crystal vibrate at 32,768 times per second. That vibration is incredibly stable, which is why quartz watches are vastly more accurate and require far less maintenance. They’re practical, reliable, and often more durable for everyday use, as well as being notably more affordable. Neither system is inherently “better,” though. Mechanical watches speak to passion and heritage, while quartz prioritizes precision and convenience. Ultimately, it’s less about the movement inside and more about what you want your watch to represent on your wrist. [toc-section heading="Next-Level Accuracy"] Some watches measure accuracy in seconds per day, others by seconds per month. Butthere also exists a small group of t...
SJX Watches
The 1908 Itala came alive on the Silverstone grid with a sound like controlled thunder. Cecil Clutton, known to his friends as Sam, settled into the bucket seat, his hands finding their positions on the massive steering wheel. He was 63 years old; the car was a year older. Around them, sleeker machines like the Bugatti Type 35 and ERAs growled in anticipation. The other drivers wore modern racing kits; Clutton wore a tie. He dropped the clutch. The 12-litre engine roared as the rear wheels bit into the tarmac. Through Copse Corner, the car drifted wide, and Clutton held the line by feel; the steering wheel transmitted every message from the road surface through his palms. With Clutton at the wheel, the Itala crossed the line in third place; eminently respectable for a car that predated the First World War by six years. But Clutton was no ordinary racing driver, having been appointed a Commander of the Order of the British Empire for work rendered to the Crown Estate; his family founded the real estate firm Cluttons in the late 18th century. The CBE acknowledged his professional achievements in surveying, but by then his influence extended far beyond property management. He had already served as President of the Vintage Sports-Car Club from 1954 to 1957, published foundational texts on vintage motoring, established himself as a leading voice in the British Organ Reform Movement, and begun building what would become recognised as one of Britain’s finest collections of prec...
Monochrome
Sellita has introduced a new evolution of its most ubiquitous automatic movement: the SW200-2 Power+. This new calibre is designed to sit alongside the well-known and widespread SW200-1 during a transition phase, before progressively replacing it across collections. At first glance, nothing seems to have changed. The SW200-2 Power+ shares the same dimensions, architecture, and […]
Fratello
It’s that time of the week again - time for another Sunday Morning Showdown! This time, Jorg and Mike face off in a battle of vintage-inspired daily wearers. Jorg picked the Longines Ultra-Chron Classic, which honors the original Longines Ultra-Chron from 1967. Mike’s pick is the King Seiko SJE089, which was inspired by the classic […] Visit Sunday Morning Showdown: Longines Ultra-Chron Classic Vs. King Seiko SJE089 to read the full article.
Worn & Wound
“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. The Global Travel Stash from Matador Here at Worn & Wound, much of the team is gearing up for what will be a rather intense season of travel. Between trade shows, Windup, and maybe even some personal travel (imagine that!) a lot of us are thinking about where we’re going and what we’ll be bringing along with us to make those trips as smooth as possible (but honestly, we don’t need much of an excuse to think about the gear side of things). To that end, a new piece of kit from Matador caught our eye recently. The Global Travel Stash is a low profile, weatherproof carry solution meant to house your most important travel essentials. Things like cash, credit cards, your passport, keys – all the little things that you absolutely need to keep secure. The Global Travel Stash is also RFID blocking and can be carried like a wallet or around your neck or even as a cross-body “bag” if you’d prefer. Check it out at the Matador website here. The retail price is a very reasonable $49. The Leatherman OPNR We love a ridiculously simple everyday carry solution, and the new OPNR from Leatherman is about as straightforward as it gets. This extremely minimal keychain ...
Time+Tide
Over the past seven days, several skeletonised watches have been announced, yet they are anything but similar.The post New releases from Chopard, Tissot, Hermès and more appeared first on Time+Tide Watches.
Teddy Baldassarre
Watches with California dials are among the most niche products in the industry, with a relatively vague history that somehow only adds to their mystique and quirky appeal. If you’re not familiar with the California dial - or if you are already a convert and simply curious about where in this day and age you can find these rare birds - read on as we attempt to answer all of the expected queries about the style, starting with the most basic, namely: [toc-section heading="What Exactly Are California Dials?"] Photo: Sotheby's A California dial is generally recognized as a watch dial with a combination of Roman numerals, Arabic numerals, and non-numeral indexes to mark the hour positions. On most examples, the layout is fairly consistent: Roman numerals in the top half of the dial, from 10 o’clock to 2 o’clock; Arabic numerals in the bottom half, from 4 o’clock to 8 o’clock; baton-shaped or rectangular-dash indexes breaking up the numerals at 3, 6, and 9 o’clock; and an inverted triangle marking the 12 o’clock position. A few watchmakers, like Germany’s Nomos Glashütte in its Club Campus models, have chosen to stray from this formula a bit, putting the Arabic numerals in the top half and Roman numerals in the bottom half. Other variations include the less-common “Semi-California” dial, which uses the triangle at 12 o’clock and indexes at the 15-minute markers but opts for only Arabic numerals at the other positions. [toc-section heading="Who Made...
Worn & Wound
Hey, this is Zach Weiss, co-founder of Worn & Wound. As I’m sure you know, I am very into watches. I have been wearing them since a young age; they sparked my interest in design, leading me to pursue a degree in the topic, and, of course, to eventually co-found Worn & Wound in 2011. Since 2011, that interest has turned into an obsession (and career) that permeates my waking, and sometimes dreaming, life. Now, after nearly 15 years in the industry learning about, writing about, talking about, and designing watches, I’m ready to do what I’ve always dreamed of: launch a watch brand of my own. Dear readers, friends, and colleagues, it is with the utmost excitement that I announce the launch of an independent watch brand I created: The journey to get to this point began in late 2023. Over the years, I’ve designed countless watches that have gone unseen; created in my free time, drawn up on my computer. Some were just loose sketches that took an evening; others were fully fleshed-out concepts formed over months or longer. With my 40th birthday just over the horizon, I took stock of where I was in life and decided it was time to put theory into practice. The first challenge was a name. After a process of losing sleep, endless perusing of thesauruses, deep soul-searching, generating list after list – and legal fees – I landed on OraOrea (pronounced aura-aurEEya). The inspiration for the name was a genuine experience. On a late afternoon walk, working on names in my hea...
Worn & Wound
Last year, Atelier Wen released one of my favorite watches of the year in the Inflection, a bold and ambitious integrated bracelet sports watch in tantalum. The reaction to that watch, to my mind, was puzzling. While there were certainly many supporters and admirers of the Inflection, there was also a vocal contingent of enthusiasts on Instagram and various watch blog comment sections (who, to be fair, were probably not customers for this particular watch anyway) griping about the price, and the fact that a brand centered on value and approachability would even make a watch like this (the retail price is just shy of $30,000). I’ve never cared much for the notion that a brand that makes affordable watches can’t also make watches that are very, very expensive. It’s all relative anyway, right? Rolex makes watches that are considered entry points to the brand at right around $10,000, but they also have watches in their catalog that sail into the six figures. That’s a pretty big delta, certainly larger than the one between Atelier Wen’s entry level pieces and the Inflection. But that’s a topic for another day. Today, we’re focusing on Atelier Wen returning their bread and butter, the Perception, an integrated bracelet sports watch they’ve been iterating on for several years now, this one in steel with a natural pietersite dial. It’s tempting to say that this watch represents Atelier Wen jumping on the stone dial trend, but the pietersite of it all changes ...
Fratello
Admittedly, we don’t hear about Canada much when it comes to watches. That’s a shame and perhaps slightly surprising, as it’s a large country with a variety of landscapes. Plus, there’s coastline and inland water to explore. This makes Montreal-based Héron a bit of an upstart. The brand began delivering watches in 2021, and its […] Visit Introducing: The Héron Marinor - An Updated Dive Watch From Canada to read the full article.
Worn & Wound
A series of features identifying the most extraordinary mechanical masterpieces in history, blending precision, innovation, and craftsmanship. We all have our favourite timepieces either in our collection or those incredible horological masterpieces that have been invented or created through the ages. This series will showcase examples from the previous centuries up to the present day and look at the importance and impact on modern day timekeeping. In the early 1960s, NASA realised astronauts needed reliable, tough wristwatches for space missions, especially for tasks outside the spacecraft like on the Moon. So, NASA secretly bought several chronograph-type watches off the shelf. They tested watches from Omega, Rolex, Longines-Wittnauer, and perhaps a few others under extreme conditions. “Space: the final frontier. These are the voyages of the starship Enterprise. Its 5-year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has gone before.” These were the immortal words of Captain James T. Kirk, of the Star Ship Enterprise, played by William Shatner, in the hugely popular series, Star Trek, first broadcast in 1966. Today we are still fascinated with space travel and the extraordinary developments that have impacted on all of our lives since Mankind first set foot on the Moon on the 21st July 1969. It is often stated that the technology that took Apollo 11 astronauts, Neil Armstrong, Buzz Aldrin and Mic...
Worn & Wound
One trend in the microbrand/small independent category that I’m glad to see more of already in these early days of 2026 is brands doing more on their own, in-house. Those words, “in-house,” have developed an almost toxic reputation in some circles as they’ve been used liberally to imply a level of craft or development that is not really there when you strip away all the marketing talk. But a handful of brands are taking it back, using it to designate certain manufacturing processes that they’ve taken ownership of over overseas factories. Oak & Oscar has just announced a new watch, the Humboldt ExP-02 that reflects some of the ten year old brand’s new manufacturing capabilities in an exciting and unique way. At a glance, you could be forgiven for thinking this is an ordinary version of the Humboldt, Oak & Oscar’s “classic adventure watch.” Subtly, however, it shows off real watchmaking skill and a willingness on the brand’s part to experiment with new techniques. The centerpiece of the ExP-02 is the dial, which keeps the familiar sandwich style construction that Oak & Oscar is so well known for, but refines it and personalizes it for this piece. Every aspect of the dial manufacturing is done to a very high level in the Oak & Oscar workshop, using new watchmaking equipment that the brand has invested in specifically to create unique components for watches like the ExP-02. According to Oak & Oscar, the rehaut and main dial plate are both cut from alu...
Two Broke Watch Snobs
Tissot adds white and aqua blue dials to the PR516 38mm Powermatic 80, reinforcing it as an accessible automatic watch for new collectors.
Worn & Wound
There’s a “don’t change it if it ain’t broke” mentality in Swiss watchmaking. Progress is slow, and it often seems that there’s a general distrust of change. An example of this is in the mechanical movements that power most of our watches. Chances are, you have at least one watch with an ETA 2824 or a movement based on the 2824 in your collection. If you’re like me, you have several. For Swiss-made watches of a certain price point, they are the standard. They are “workhorses” that, while not the most feature-rich, offer reliability and serviceability. And part of the reason for that is that the design has been around, largely unchanged, since the 1970s (the 2824-2, which is the current standard, was released in the 80s). That is, until 2013, when ETA launched 80-hour movements based on the 2824-2. First debuted in a Tissot as the Powermatic 80, ETA nearly doubled the 2824’s power reserve by slowing the escapement’s frequency from 28,800bph to 21,600bph, introducing synthetic components, and increasing the mainspring’s capacity. The biggest update to the 2824 format in a generation (though they no longer use that numbering), as ETA is part of Swatch, these movements gave the group’s catalog of brands under Omega an unexpected edge in the market, but were not available to third-party brands, thus limiting their overall impact. The ETA 2824 featured in a Sinn 556i In 2003, Sellita began supplying movements to third parties as a response to Swatch’s...
SJX Watches
Audemars Piguet (AP) has formally inaugurated the Arc Manufacture in its historical home of Le Brassus. Designed by de Giuli & Portier of Geneva, the 23,700-square metre building will accommodate 700 employees under one roof - a number that would have been almost unheard of in the days of the historical établissage system. It connects to, and partially wraps around, the existing Manufacture des Forges, which was completed in 2008 and housed around 300 employees - an impressive figure for its time. The expanded manufacture should ultimately help boost production, especially considering it was designed with Industry 4.0 in mind. In other words, it’s a smart factory. This includes a Goods-to-Person (GTP) automated sort and retrieval system which uses 66 robots to pick the needed components, which are then delivered by robotic shuttle. While such systems are already used by high-volume luxury watch brands like Rolex and Omega, few haute horlogerie brands have the volumes to justify such an investment. According to AP, the GTP system saves an average of 15 seconds per operation. But more than scale, the new manufacture should deliver higher quality of product – namely superior reliability and less defects – across AP’s offerings. Like other new manufactures of its type, the Arc is extremely energy efficient as well thanks to 321 metres of electrochromic glass, which can automatically change opacity to regulate the amount of light, and heat, allowed in. The building...
Fratello
We have seen a wide variety of military-inspired watches from Praesidus in the past few years. For its first release of 2026, the brand decided to update its most popular model. The Praesidus Jungle Field is now available in a larger 38mm size. It adds a more modern touch to the brand’s biggest seller that […] Visit Praesidus Introduces Larger Versions Of Its Jungle Field Watch to read the full article.
Deployant
As we await for the horological year to start proper, we bring you this new Sunday column, sharing about the best champagnes we recently enjoyed.
Fratello
Welcome to another Sunday Morning Showdown, dear Fratelli! This week’s battle is a bit different. Our fearless leader, RJ, served up a provocative proposition during our last editorial meeting: “Why don’t we do a battle between two editors’ personal watches for a change?” Okay, RJ, we hear you. We’re ready and prepared. Let’s get personal! […] Visit Sunday Morning Showdown: Thomas’s Rolex Datejust Ref. 1601 Vs. Daan’s Cartier Santos Galbée XL to read the full article.
SJX Watches
Many collectors wait months, or even years, to get ‘the call’ to come pick up their Rolex Daytona. But in Daytona Beach, Florida on Sunday, one lucky individual will take delivery after waiting just 24 hours. Of course, there’s a catch: they must win one of the most grueling endurance races in all of motor sport: The Rolex 24 at Daytona. In other words, it’s not exactly a day at the beach. A day before the green flag is set to fly, Rolex has taken the wraps off this year’s trophy. Curiously, it’s not a ‘Le Mans’ edition, which features a cleverly constructed 24-hour elapsed time sub-dial, but rather a standard two-tone Cosmograph Daytona ref. 126503 with a one-of-a-kind engraving on the case back - a configuration that’s been awarded to the race champion going back to at least 2017. The ‘Daytona’ Daytona Rolex has been associated with a 4.2-mile stretch of hard-packed sand on the Atlantic ocean for nearly a century. The unique conditions of Daytona Beach made it the home of speed in the early 20th century, where several land speed records were broken. The brand’s first testimonee from the world of motor sport, Sir Malcom Campbell, was arguably the king of Daytona Beach, setting a record of 438 kmh in 1933 while wearing a Rolex Oyster. Rolex’s first motor sport testimonee Sir Malcolm Campbell on Daytona Beach in 1935. Image © Bettmann/CORBIS Rolex deepened its association with Daytona in 1963 by naming its chronograph collection after the famous...
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