Celebrating 50 Years of Being Fashionably On Time with the Citizen Promaster Tsuno Chrono
Back in January of 1973, Citizen, a pioneering Japanese watchmaking house, released a unique riff on a watch that they’d launched only a few months earlier. The watch was their very first mechanical chronograph. This version had the chronograph pushers situated at the top of the case, rather than on the side, in what’s affectionately referred to as a bullhead configuration called the Citizen Challenge Timer. Fans would soon nickname the “Tsuno Chrono” and its instantly recognizable 70s tones and panda dial layout would make this particular variant a legend. Fast forward to August 1, 2019, when a young watch journalist, and co-founder of a particular watch enthusiast publication, would rush home from a movie theater to research a timepiece he’d seen on screen. Zach Weiss had just finished viewing Quentin Tarantino’s critically acclaimed ninth film, Once Upon a Time … In Hollywood. Here’s an excerpt from the article he penned and published immediately thereafter. The film went on to be nominated for a total of ten Academy Awards at the 2020 Oscars and won two including Best Supporting Actor for Brad Pitt, which further cemented his role and this watch into absolute icon status. Despite a blatant continuity error, it’s clear that this was not a miscasting. It was still the right watch, on the right wrist, in the right role, at the right time. Now, 50 years later from the introduction of the original Tsuno Chrono, Citizen has reimagined the concept, form fact...