De Rijke Returns to Miffy Collaboration One Year Later with New Dial Colors
One year ago we showed you the delightful De Rijke Miffy Moonphase, a playful take on De Rijke’s distinctive design language honoring the iconic Dutch cartoon character created by Dick Bruna, Miffy. We remarked then about the watch’s universal appeal beyond the character thanks to the exquisite execution of the character etched into a brass plate alongside the moonphase display. This year, De Rijke returns to the concept with three new dial colors that once again breathe new life into Bruna’s uniquely Dutch creation. The Miffy character has been incorporated into the design of the moonphase disc rotating underneath the dial, which is visible through an oversized aperture that dominates the top half of the dial. The character, which is a bunny, appears within the moon itself, with a slew of stars trailing. The entire design has been laser etched out of brass, polished and black rhodium plated. The recesses are then filled with different colors of lume, creating not only a vibrant illustration, but also an impressive sight in the dark. We’ve talked about our feelings on cartoon characters within the confines of watches before in this editorial, and sadly I neglected to mention the original De Rijke x Miffy as an example that works. According to Laurens de Rijke, the brand’s founder, it’s a reminder that we needn’t always take ourselves too seriously, explaining: “ For me though, it makes a lot of sense, the world of watches is one that is often very serious...
Time+Tide
