SJX Watches
In-Depth Retrospective: A. Lange & Söhne Zeitwerk “Luminous”
I was there when the Zeitwerk “Luminous” was launched at SIHH in January 2010, just a few months after the launch of the original Zeitwerk in May 2009. To say that I was impressed with the Zeitwerk “Luminous” when I first saw it that year is an understatement. Already the original Zeitwerk was, and is, a landmark in contemporary watchmaking. A luminous version, well, what could be better? Even though the most complicated Lange debuted that year was the Tourbograph Honeygold “Homage to F. A. Lange” for the 165th anniversary (an odd milestone to celebrate but that’s another story), the glow-in-the-dark Zeitwerk was the star. Enough of a star that Johann Rupert, the controlling shareholder of Richemont, has been spotted wearing one on several occasions. I was already a longtime fan of the brand, but that Zeitwerk “Luminous” was astonishing. Even though it was, strictly speaking, merely a cosmetic variation, the Zeitwerk “Luminous” was cool – and that was a big deal for a brand like Lange. I wrote this about the watch at SIHH 2010: “[It] is absolutely unconventional… even avant-garde… During the day this has a dark, almost brooding look, but at night it glows tenaciously… This avant-garde PVD Lange is utterly cool (yes, “Lange” and “cool” in the same sentence). It is a tad gimmicky, but the lesson is this: gimmicks are forgiven if a watch is truly high quality and innovative.” I wasn’t the only one who thought that way, because thoug...
