SJX Watches
Fiona Krüger Introduces the Forget Time Mystery Box Clock
When all eyes were focused on the novelties from the big brands at Watches & Wonders, designer Fiona Krüger was quietly previewing a mysterious clock that questions the nature of time itself. Part haute horlogerie, part objet d’art, the Forget Time clock was developed in collaboration with Denis Flageollet’s clockmaking workshop at the De Bethune manufacture. The concept for the Forget Time clock was inspired by the work of Dr Carlo Rovelli, an Italian theoretical physicist who has written several books about the nature of time. The clock and its movement exist concealed within a wooden cube that’s been embellished with wood marquetry. The mysterious looking box opens at the touch of a button to reveal the clock within. Initial thoughts We’re nearly halfway through 2025, and one of this year’s trends is becoming clear: clocks are having a moment. In just the past month, the Breguet Sympathique No. 1 sold for more than US$6 million, while the almost mythical Cartier Portico Clock No. 3, which recently emerged for the first time in decades, hammered for north of US$4 million. Even Patek Philippe introduced a million-dollar desk clock. And with a certain brand turning 250 years old this year, we might not be done with clocks yet. In this context, the launch of the Forget Time feels opportune, though Dr Rovelli would probably argue this feeling is due to the limits of my own human perception. Such is the inspiration for the clock, which was designed by Ms Kruger and...
