SJX Watches
A Look Inside Rolex World Service and the Restoration Atelier
Synonymous with durability and consistency, Rolex is most famous for the water-resistant Oyster watch case. But as important are its movements engineered to optimise timekeeping and functionality, exemplified by innovations like Chronergy and LIGA chronograph wheels. At the same time, Rolex watches are built for longevity, with the brand guaranteeing the availability of parts and labour for every model for at least 35 years after its discontinuation. Crucial in ensuring that the parts and labour are applied correctly is Rolex World Service, the brand’s after-sales division. The typically secretive Swiss watchmaking giant recently peeled back the covers on Rolex World Service, allowing a peek into its processes with information and a series of photos. Rolex World Service Rolex World Service encompasses the brand’s global after-sales service network, which is primarily made up of Rolex subsidiaries but occasionally run by third-party distributors in certain markets. All service centres are meant to offer a uniformly standard of service, regardless of ownership. A variety of servicing options are on offer at Rolex – all relatively affordable – with the most common being the full service detailed below. As the name implies, a full service is comprehensive, including polishing and replacements of parts. It is catered for the average consumer who wants a watch looking fresh and new, rather than the enthusiast or collector who prefers originality. A full service start...
