SJX Watches
Interview: Akio Naito, President of Seiko Watch Corporation
An all-encompassing brand that has something for everyone, Seiko is a 140-year-old brand with a dozen or so lines spanning the price spectrum. Its flagship brand is, of course, Grand Seiko, which has enjoyed notably strong growth outside of Japan after being spun off in 2017. Now we speak with the man who was a key part of this international expansion: Akio Naito. Appointed President of the Seiko Watch Corporation (SWC) earlier this year, Mr Naito now runs the primary watch business of the Seiko group, having climbed the ranks over a four-decade career. He has held roles across various Seiko companies around the world – one of his earliest managerial roles was head of Seiko Australia starting 2002 – and was most recently deputy chief operating officer of SWC. In that role, he was responsible for international sales and marketing. It was during his tenure that Seiko brands enjoyed notably strong growth outside of Japan, most notably with Grand Seiko in America and Europe – two key markets he personally oversaw. Our founder SJX sat down with Mr Naito recently to discuss his plans for Seiko and Grand Seiko, while also touching on topics like complicated watches and the future of watch fairs. The interview has been edited for clarity and length. Mr Naito with Wako’s famous clocktower behind him SJX: I first visited Seiko’s factories in Shiojiri and Shizukuishi 10 or 12 years ago. I like to congratulate you on how the brand has developed in that time, especially Gra...
