Citizen Introduces a New Version of “The Citizen” to Celebrate their Big Eco-Drive Anniversary
Citizen is one of those brands that conjures a certain image in the mind of a watch collector as soon as you utter the brand name. The watches, for the most part, are pretty ubiquitous, and the brand name is easily recognized by most people who have ever shopped for a watch at a department store, or noticed an advertisement in a magazine. Which is to say, they are huge, and make watches that are largely appealing to a broad swath of the public, which in turn means that many of them are affordable or at least accessible. But it would be a mistake to diminish Citizen as simply a brand that produces affordable mall watches. Their size means that not only do they play a significant role in the mass market and enthusiast watch spaces, but that they have the resources to operate at the higher end as well. My favorite example of this, by far, is Citizen’s “The Citizen” line of watches. We’ve covered these many times before (I reviewed one here), and while they are somewhat awkwardly named, they do a great job of distilling with I think Citizen really is at their best, marrying competent manufacturing, their own Eco-Drive technology, and some cultural references to Japan that actually make sense in the context of the watch and how it works. As part of the brand’s ongoing celebration of the 50th anniversary of Eco-Drive, Citizen has just announced a new limited edition version of The Citizen, reference AQ4094-58L. It follows the format of many of the previous iteratio...
Fratello
