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M.A.D.1 Friends Edition From (Not By) MB&F;: Why I Bought It, Why You Can’t (Not Yet Anyway), And Why It’s A Marketing Masterclass – Plus Video of Max Büsser Explaining The Watch And Concept – Reprise Quill & Pad
MB&F; Mar 20, 2022

M.A.D.1 Friends Edition From (Not By) MB&F;: Why I Bought It, Why You Can’t (Not Yet Anyway), And Why It’s A Marketing Masterclass – Plus Video of Max Büsser Explaining The Watch And Concept – Reprise

Ian Skellern generally likes relatively restrained, traditional, high-end watches that are not too big for his small wrists. So with its large, high case, blingy, spinning “LOOK AT ME!” rotor on top, and mass-market Miyota movement, the M.A.D.1 ticks all of the boxes on his “may be interesting, but not for me” list. Here he explains why he bought one anyway and his first impressions.

Green On Green: 4 Verdant Watch Dials For 2022 From Glashütte Original, Armin Strom, Omega, And Christiaan van der Klaauw Quill & Pad
Christiaan van der Klaauw While Mar 16, 2022

Green On Green: 4 Verdant Watch Dials For 2022 From Glashütte Original, Armin Strom, Omega, And Christiaan van der Klaauw

While the increasing popularity of green dials contributes to a more colorful universe of watches, Martin Green sometimes finds the use of this color a bit much these days. That said, the following recently introduced watches are home runs for Martin because their green dials are just right!

Auction Watch: Zenith Chronomaster Revival “Poker Chip” on Loupe This [Updated with Result] SJX Watches
Zenith Chronomaster Revival “Poker Chip” Mar 13, 2022

Auction Watch: Zenith Chronomaster Revival “Poker Chip” on Loupe This [Updated with Result]

A limited edition launched at the end of 2021, the Zenith Chronometer Revival “Poker Chip” was the result of a collaboration between our founder and the watchmakers in Le Locle. One of them just popped up for sale at online auctioneer Loupe This – the first example to go under the hammer. The 200 pieces sold out at launch, making this a perfect opportunity for anyone who missed out last year. If the funky dial appears familiar, that’s because the Poker Chip reimagines the G383, one of the standout designs from the first references of the El Primero. While the G383 had a lavish, gold-on-black palette, the Poker Chip is entirely contemporary. Its dial is generously “lumed” – even the strap glows in the dark – bringing it to life at night, with the aesthetic alluding to the disco era of 1960s and 1970s when the G383 was born. [Update March 17, 2022: The Poker Chip sold for US$16,500 including fees on Loupe This.] The case is a micro-blasted titanium coated in DLC, which complements the military-esque dial. Notably the Poker Chip was the first – and remains the only – classic, 38 mm El Primero with a titanium case. Continuing the blend of new and old, the movement is the original El Primero 400 that’s almost identical to the 1969 original. As it is being phased out, this movement was chosen instead of the latest-generation El Primero 3600 (which has a lightning seconds), making the Poker Chip one of the last watches with the landmark calibre. Accompani...