Worn & Wound
G-SHOCK Introduces a New Strap with the G-STEEL Fine Metallic Series
One of the great pleasures of G-SHOCK is the sheer variety of watches in their catalog. It’s a bit of a canard, but there truly is something for every taste in G-SHOCK world. In terms of functionality, colors, and materials, there is a seemingly endless series of permutations. It’s something that works well for them on multiple fronts. First and foremost, it means that anyone in the market for a G-SHOCK has real options in front of them. Choice, in most situations, and certainly when it comes to function-first watches, is a good thing. The more opportunity to hone in a user’s specific needs, the better. Secondly, it helps foster the incredible collecting and enthusiast community that has been built around G-SHOCK over the years. The opportunity to discover new pieces, find connections between them, and share them with the community is part of what makes G-SHOCK special. Their latest collection, the G-STEEL Fine Metallic Series presents both an important and heretofore unavailable option for potential customers, as well as opening up a new segment for the collecting community. The watches that mark the beginning of this series are core to what we expect from the brand, but it’s easy to imagine limited editions and collaborations filling out this line in the not too distant future. The G-STEEL Fine Metallic Series branding is a bit of a misnomer as the big selling point of these watches is not the metallic piece at all, but the new strap that G-SHOCK is introducing...
