Worn & Wound
Christopher Ward Responds to Customer Feedback and Adds a 38mm Version of The Twelve to the Permanent Collection
“Through constant emails, face-to-face requests at events, and in the comments of our social posts, it has been impossible to ignore the requests for this ‘Goldilocks’ case size. We are a brand that listens to our customers––you asked and we delivered.” –Christopher Ward’s CEO and Co-Founder Mike France It’s always refreshing when the feedback of the watch community is recognized by at least one company or representative within the watchmaking industry. To hear Mike France and Christopher Ward directly address their customer’s concerns is exactly what makes the microbrand/indie sphere so great. Whether you believe they’ve expanded beyond their microbrand status to “legacy micro,” “independent,” or some other higher level of categorization, the brand’s acknowledgement of customer input speaks volumes about their character and ability to take and utilize constructive criticism––perhaps a result of their humble beginnings as a true microbrand. After the critical acclaim the 36mm and 40mm Twelve models received, Christopher Ward is set to release a fresh take on their popular design with the new Twelve 38. The stainless-steel case, which made its limited edition debut last year in the “Ice Cream” collection, measures 38mm across, 43.3mm lug-to-lug, and 9.95mm thick, thanks to its ultra-slim Swiss-made Sellita SW200-1 movement. With 26 jewels, a smooth 4Hz beat rate, and a 38-hour power reserve, these reliable and durable automatic move...
