Results for WWI Trench Watch

Swatch x Omega just democratically dropped the most precious MoonSwatch they have ever made

Celebrating the Apollo 11 Moon landing, the MoonSwatch Mission to the Moon 1969 is limited to just 1,969 individually numbered pieces.

We Have A Lift Off! Meet The New Swatch MoonSwatch Mission To The Moon 1969

Swatch did it again! A new Swatch x Omega MoonSwatch was launched at the same time (09:32 AM EDT / 15:32 CEST) as the Saturn V rocket from the Apollo 11 mission in 1969. Swatch has a good feel for historical relevance and released yet another cool MoonSwatch variation. Mission To The Moon 1969 The […] Visit We Have A Lift Off! Meet The New Swatch MoonSwatch Mission To The Moon 1969 to read the full article.

Auctions: French Soccer Legend Zinédine Zidane Talks Watches And Why He's Offering His First Cartier To A Special Charity Sale

Zinédine Zidane is football (soccer) royalty in France. Having played for his home country in the World Cup three times, he led Les Bleus to victory in 1998 and made the final in 2006, winning the Golden Ball as the tournament's best player.  Photo credit: Alex Teuscher Before becoming a manager coach at Real Madrid, Zidane, known as 'Zizou', also had a prestigious career in professional soccer as an attacking midfielder at a host of European clubs, including Juventus. Widely regarded as one of the best players in history, he rose to prominence early in his career in the French Ligue 1 at FC Girondins de Bordeaux. And it was in Bordeaux that Zidane bought his first proper watch, a Cartier Pasha. Now that watch will be sold at a charity auction for ELA International as part of the Watches For ELA auction by Christie's on November 9 in Geneva. Zidane has been a supporter of ELA International - the European Leukodystrophies Association - for a quarter century. The non-profit organization is dedicated to defeating leukodystrophies—rare, genetic diseases that destroy the central nervous system. They fund medical research, support affected families, raise public awareness, and advocate for universal newborn screening. With the 2026 World Cup in full swing and on North American soil, we asked Zidane about his passion for watches, his support for ELA International, and why this Cartier has special meaning for the French soccer legend.   Zidane's Cartier Pasha.Photo credit: Al...

First Look - Sino-French Brand Atelier Wen Refines its Core Collection with the Perception V3

In less than 10 years, Atelier Wen has built a rather impressive collection, merging refined watchmaking with Chinese culture. The Sino-French company founded by Robin Tallendier and Wilfried Buiron quickly moved from accessible watches with a strong Chinese identity to something less caricatural, much deeper in substance, to the point of creating a full tantalum […]

Hands-On: Five Things You'll Want To Know Before You Buy The Swatch x Audemars Piguet Royal Pop - And How To Get It

Earlier in the week, I got a chance to see the new Swatch x Audemars Piguet Royal Pop collaboration in person, the hottest (and most hotly debated) thing since, well, Swatch did their first collaboration with Omega. There were some restrictions, like the fact that I couldn't handle some of them without gloves, but I did get enough of an impression to have a lot of thoughts. Yes, I think they're a lot of fun, and actually pretty impressive in some ways. I get that a lot of people will disagree, and that's fine. But to answer the last part of our headline first: you can get the Swatch x AP Royal Pop watches only at select retail stores starting May 16. You can find those stores on the Swatch website by going to the homepage, looking for the collab, and clicking the "See Stores" link. One version (with a crown at the right) is $420, while the other (with a crown at the top) is $400. Also, this is not an AP-led product, so don't call your local AP AD hoping to get one. Swatch is in charge here. Love it or hate it, the Swatch x Audemars Piguet Royal Pop is big news. How big? A few hundred comments on our site is a good measure. But how about the fact that, in 24 hours, our "Introducing" story on the collab got about 20x an average story would do in a month and 1.75x more page views than the Rolex "Pepsi" GMT cancellation (which was the highest-traffic story of Watches & Wonders to date). We love watches over here, but it can be a bubble. There are a few rare moments when the wa...

The AP X Swatch Royal Pop: The Royal Oak Gets Swatch-ified With Eight New Pocket Watches

The duo plays to their strengths with a fleet of Bioceramic pocket watches packed with a new movement and endless styling possibilities. More

Thomas’s Watches And Wonders 2026 Favorites: Conservative Classics Catch My Gaze

As Fratello writers, my colleagues and I always have this article in the back of our minds as we work our way through the Watches and Wonders peak workload. We all know that sooner rather than later, Head of Content Nacho will schedule a Watches and Wonders 2026 favorites article for each of us, so […] Visit Thomas’s Watches And Wonders 2026 Favorites: Conservative Classics Catch My Gaze to read the full article.

Serica Watches Review: The French Brand With The Silent Dials

A look at Serica watches, the French microbrand that has gained a reputation with newer collectors and enthusiasts alike.

Swatch Drops Four Jellyfish-Themed Affordable Dive Watches at $155

The Swatch Scubaqua returns with four new affordable dive watches at $155, including two with built-in Swatch Pay at no added cost.

Rolex at Watches and Wonders 2026: Daytona Enamel, Jubilee Gold Day-Date , Centenary Oyster Perpetual, and the Return of Yatch-Master II

Trilobe’s new Paris manufacture is a new chapter for French independent watchmaking

Trilobe has just made its most consequential move yet: the opening of a full manufacture in the heart of the Opéra district of Paris.The post Trilobe’s new Paris manufacture is a new chapter for French independent watchmaking appeared first on Time+Tide Watches.

AI Designed My Custom Swatch Watch

Announced last year, Swatch’s AI-DADA platform is now live, enabling customers to design and build their own custom Swatch with a design that will never be repeated. With a low entry price and quick turnaround, I took the platform for a spin. Why AI Swatch has been a design-oriented brand since its debut in 1983. Not only has Swatch produced a dizzying array of original designs of its own, over the years the brand has collaborated with celebrated artists and leading institutions to democratise access to wearable art. About a decade ago, Swatch’s world-class logistics infrastructure enabled it to offer customised watches via an online configurator that enabled customers to mix and match different elements from a pre-selected range of options. That was quickly followed by the ability to generate a custom-printed design, by dragging a Swatch template over a selection of human-created patterns and designs. The AI-DADA system, launched earlier this year, builds on this basis in way that only Swatch could pull off. The system leverages an undisclosed large language model (LLM) to generate a custom design based on a user’s 300-character prompt. The result is a made-to-order Swatch of the customer’s own design, delivered in as few as five days. What’s more, the cost is little more than an off-the-shelf model, at just US$195. With little to lose, I took the plunge. AI-DADA Swatch watches are powered by standard quartz movements in the typical New Gent case size. Three str...

Swatch Group Responds to Morgan Stanley Report in Open Letter

Business News: Swatch Group Publishes Open Letter To Morgan Stanley Management Saying Longines Is Profitable And Tissot Sales Grew

Swatch takes aim at the numbers and methods of the widely read Morgan Stanley 'Swiss Watcher' industry report.

Masterpieces of Modernism: Swatch Debuts Guggenheim Collaboration

Having previously collaborated with almost every major art museum in the world, from MoMA to the Louvre, Swatch has licensed four masterpieces of 20th-century art from the Guggenheim, including works on display in New York and Venice. Accessibly priced, non-limited and available online, the Swatch x Guggenheim collection brings works from Monet, Degas, Klee, and Pollock to a wrist near you. Initial thoughts Painted dials have a long history in watchmaking, but the difficult nature of the work meant that for most of history they remained out of reach for all but the wealthiest clientele. While hand-painted dials are vanishingly rare and breathtakingly expensive, modern production methods mean that legendary masterpieces can now be easily scaled down and mass produced. Swatch was a pioneer in this regard, introducing its first artist collaboration with Kiki Picasso in 1985, just two years after the company launched its revolutionary plastic watch. The Picasso collaboration was the first of many, and since then there’s hardly a major art museum that hasn’t licensed selected works to Swatch. The works selected for this collaboration come from two different Guggenheim collections. Three of them are famously on display at the Guggenheim New York, while the fourth may be seen at the Peggy Guggenheim Collection in Venice. The odd-looking double-length seconds hand is an homage to this transatlantic duality. The Peggy Guggenheim Collection in Venice. Functionally, the four quar...

New release alert: Swatch Year of the Horse

Swatch releases a special edition to celebrate the Year of the Horse with a special art piece in collaboration with Chinese artist Yu Wenjie.

Dispatch: Inside The Swatch Sistem51 Factory

How exactly does one fully automate the making of a mechanical movement?

Swatch’s New ‘Cold Moon’ MoonSwatch Only Sells in Swiss Snow

Introducing the MoonSwatch Mission to Earthphase Moonshine Gold “Cold Moon,” a winter release with a limited snowfall-based availability.

The New Swatch Holiday Collection Finds the Sweet Spot Between Fun and Refined

The new Swatch Holiday Collection mixes polished chronographs and SISTEM51 automatics in a balanced, easy-to-wear lineup.

Introducing: Omega x Swatch Are Finding New Moons To Conquer With The MoonSwatch Mission To Earthphase Moonshine Gold "Beaver Moon"

I tried to do a "Leave it to Beaver" pun but I couldn't make it work, so just imagine I did.

Yema tributes a historic French sports car brand with the Rallygraf Alpine Cup Series

Yema's three latest chronographs celebrate the brand's status as the Official Timekeeper of the Alpine Elf Cup Series championship.The post Yema tributes a historic French sports car brand with the Rallygraf Alpine Cup Series appeared first on Time+Tide Watches.

Introducing - The Airain Type 20 “70 Ans”, a Horizon-Blue Tribute to the French Flyback Chronograph

Born from the French Ministry of Defence’s Type 20 brief in the mid-1950s, the Type 20 Chronograph watches featured a black dial, a flyback (retour en vol) function, a rotating bezel, and pilot-proof robustness. Alongside fellow suppliers like Breguet, Mathey-Tissot, and Auricoste, Airain’s Type 20 quickly became one of the most recognisable field chronographs. A […]

Hands-On: Swatch 'What If…Tariffs?' A Bioceramic Take On A Watch You Can Only Buy In Switzerland

Swatch mixes up a few key elements with its What If? model to note its displeasure with the financial burden faced by Swiss watchmakers exporting to the key U.S. market.

The Beaubleu Seconde Française is a quintessentially quirky (and affordable) French timepiece

Sporting circular hands, it's a horological statement that offers Parisian panache and refinement at a surprisingly reasonable price point.The post The Beaubleu Seconde Française is a quintessentially quirky (and affordable) French timepiece appeared first on Time+Tide Watches.

New releases from Tissot, Swatch, Vacheron Constantin and more

From watches made from mountain rocks to automata that rock our world, there were more than a few big releases this week.The post New releases from Tissot, Swatch, Vacheron Constantin and more appeared first on Time+Tide Watches.

New: Swatch Mission to Earthphase - Moonshine Gold

Swatch's laterst release: the Mission to Earthphase in Moonshine gold, and now with a blue bloceramic case and blue NATO strap.

Swatch Just Made the Weirdest (and Priciest) MoonSwatch Yet

I genuinely thought we were done with these. The lines, the madness, the rotating cast of Bioceramic planets-it felt like the MoonSwatch thing had run its course a dozen releases ago. But Swatch, in all its chaotic energy, has decided we’re not done yet. So here we are. Again.

Swatch Unveils Mission To Earthphase - Moonshine Gold

6 alternatives to the Swatch x Blancpain Bioceramic Scuba Fifty Fathoms

While the Swatch x Blancpain collab opened the door for many to the world of dive watches, what are others in a similar price range? The post 6 alternatives to the Swatch x Blancpain Bioceramic Scuba Fifty Fathoms appeared first on Time+Tide Watches.

Business News: What Richemont And Swatch Group’s Financial Results Say About The State Of The Swiss Watch Industry

Watchmakers are suffering from weak demand and sales, particularly in China, but there are signs of surprising strength and potential stabilization.