SJX Watches
Citizen Introduces the Eco-Drive 365
A pioneer in solar-powered watches, Citizen has hundreds of such models in its catalogue. But the brand’s latest solar-powered offering, the Eco-Drive 365, is different. Distinctly 1970s in style, the oversized and chunky case is modelled on the Quartz E.F.A. of 1973, one of the brand’s first quartz watches. Named after its 365-day power reserve, the Eco-Drive 365 makes its debut in three variants: a pair of regular-production models in muted colours as well as a limited edition remake of the Quartz E.F.A. that celebrates the 1970s with its ruby-and-gilt dial. From left: The Eco-Drive 365 in steel, black-coated steel, and the limited edition with synthetic ruby markers Initial thoughts Most Eco-Drive watches are either chunky sports watches or conservative and plain. The Eco-Drive 365, on the other hand, is bold and retro. In other words, it is a different solar-powered watch. Almost over the top in style, the large case easily evokes the chunky forms typical of the 1970s. On its face the combination of 1970s design and a solar-powered movement might seem peculiar, but the styling makes this far more interesting than the typical Eco-Drive. Citizen would certainly do well to install the Eco-Drive movements in more watches like this. I’ve yet to see the Eco-Drive 365 in the metal, but assuming the build quality is on par with similarly priced Citizen watches, it should have good tactile feel, particularly for the US$500-ish price tag. And while it costs slightly mor...