Teddy Baldassarre
Swatch x Omega Launch Mission To The Moon 1969 MoonSwatch
The latest Swatch x Omega MoonSwatch Mission To The Moon 1969 goes high end with 11g of gold and an application process.
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Teddy Baldassarre
The latest Swatch x Omega MoonSwatch Mission To The Moon 1969 goes high end with 11g of gold and an application process.
Hodinkee
What We Know It's kind of funny saying this, but it's been a bit of time since we've seen a new Moonswatch. Given the news cycle around this year's Swatch x Audemars Piguet launch, it makes a lot of sense that Swatch has held more Moonswatch releases in its back pocket, ready for when the time is right to get people talking again about its most popular high/low collab. Today's new Mission To The Moon 1969 Moonswatch is the most limited of the Moonswatches, with only 1,969 pieces made in total. It's certainly a special execution, with an homage to Apollo 11's Moon landing in—you guessed it—1969. But unlike an actual Omega Speedmaster Moonwatch, where the story is a huge part of the appeal to the collector, I have a feeling that this Moonswatch's appeal lies in its use of Omega's 18K Moonshine Gold. It's certainly not the first time Swatch has used Omega's gold alloy in Moonswatches, but this one has a lot of that gold. With the dial, hands, pushers, and crown all in Moonshine Gold, there are eleven grams total in each of these watches. Interestingly, Swatch is saying that the gold used for this edition is melted down from spare Omega parts from that era, which then ties the connection with Omega much closer together. This edition pairs a matte black Bioceramic case with all those bits of gold and black accents to complete the look. The Moonshine Gold dial is given a vertically brushed finish. No lume to be found on these hands, as the gold beveled applied indices are fi...
Time+Tide
Celebrating the Apollo 11 Moon landing, the MoonSwatch Mission to the Moon 1969 is limited to just 1,969 individually numbered pieces.
Fratello
Swatch did it again! A new Swatch x Omega MoonSwatch was launched at the same time (09:32 AM EDT / 15:32 CEST) as the Saturn V rocket from the Apollo 11 mission in 1969. Swatch has a good feel for historical relevance and released yet another cool MoonSwatch variation. Mission To The Moon 1969 The […] Visit We Have A Lift Off! Meet The New Swatch MoonSwatch Mission To The Moon 1969 to read the full article.
Hodinkee
Earlier in the week, I got a chance to see the new Swatch x Audemars Piguet Royal Pop collaboration in person, the hottest (and most hotly debated) thing since, well, Swatch did their first collaboration with Omega. There were some restrictions, like the fact that I couldn't handle some of them without gloves, but I did get enough of an impression to have a lot of thoughts. Yes, I think they're a lot of fun, and actually pretty impressive in some ways. I get that a lot of people will disagree, and that's fine. But to answer the last part of our headline first: you can get the Swatch x AP Royal Pop watches only at select retail stores starting May 16. You can find those stores on the Swatch website by going to the homepage, looking for the collab, and clicking the "See Stores" link. One version (with a crown at the right) is $420, while the other (with a crown at the top) is $400. Also, this is not an AP-led product, so don't call your local AP AD hoping to get one. Swatch is in charge here. Love it or hate it, the Swatch x Audemars Piguet Royal Pop is big news. How big? A few hundred comments on our site is a good measure. But how about the fact that, in 24 hours, our "Introducing" story on the collab got about 20x an average story would do in a month and 1.75x more page views than the Rolex "Pepsi" GMT cancellation (which was the highest-traffic story of Watches & Wonders to date). We love watches over here, but it can be a bubble. There are a few rare moments when the wa...
Teddy Baldassarre
The duo plays to their strengths with a fleet of Bioceramic pocket watches packed with a new movement and endless styling possibilities. More
Hodinkee
Quincy Jones was an absolute king. He was a towering figure in the music industry, leaving an indelible stamp on popular culture through his producing, arranging, and film score work. From early collaborations with Count Basie, Ray Charles, and Frank Sinatra to producing one of the top-selling albums of all time (Thriller by Michael Jackson), not to mention We Are The World, he made the soundtrack for many of our lives. During a well-lived lifetime spanning 91 years, he was rewarded with accolades, including the entertainment industry grand slam 'EGOT' (Emmy, Grammy, Oscar, and Tony awards). There were also plenty of watches and jewelry gifted and collected during his epic life and career. Now some of Quincy Jones' unique pieces are heading to auction at Christie's in Geneva this month. We got a sneak preview of some of the catalog, including these three pieces, that the family has consigned. A couple of them were gifts from notable celebrities to Jones. They all give a sense of some of the objects worn and cherished by one of the most important figures in entertainment history. Girard-Perregaux World Time Control Shadow 'Quincy Jones' Sized at 43mm in diameter with both a flyback chronograph and a worldtime complication, this Girard-Perregaux, dated from 2011, has a lot going on. The beefy case features a smooth black ceramic exterior, a titanium caseback, and an interior housing, in a size and style that's very representative of the era for the Swiss brand. The watch...
Fratello
We have covered quite a few historical stories about Rolex here on the Fratello site. Today, we have another, this time about a special gold Oyster Perpetual that belonged to Holocaust survivor Kurt Kahn. Let’s dive in. Some watches merely tell time, while others tell stories. Very rarely, one encounters a piece that does both […] Visit Holocaust Survivor’s Rolex Oyster Perpetual To Go Up For Auction to read the full article.
Fratello
As Fratello writers, my colleagues and I always have this article in the back of our minds as we work our way through the Watches and Wonders peak workload. We all know that sooner rather than later, Head of Content Nacho will schedule a Watches and Wonders 2026 favorites article for each of us, so […] Visit Thomas’s Watches And Wonders 2026 Favorites: Conservative Classics Catch My Gaze to read the full article.
Two Broke Watch Snobs
The Swatch Scubaqua returns with four new affordable dive watches at $155, including two with built-in Swatch Pay at no added cost.
Revolution
SJX Watches
Announced last year, Swatch’s AI-DADA platform is now live, enabling customers to design and build their own custom Swatch with a design that will never be repeated. With a low entry price and quick turnaround, I took the platform for a spin. Why AI Swatch has been a design-oriented brand since its debut in 1983. Not only has Swatch produced a dizzying array of original designs of its own, over the years the brand has collaborated with celebrated artists and leading institutions to democratise access to wearable art. About a decade ago, Swatch’s world-class logistics infrastructure enabled it to offer customised watches via an online configurator that enabled customers to mix and match different elements from a pre-selected range of options. That was quickly followed by the ability to generate a custom-printed design, by dragging a Swatch template over a selection of human-created patterns and designs. The AI-DADA system, launched earlier this year, builds on this basis in way that only Swatch could pull off. The system leverages an undisclosed large language model (LLM) to generate a custom design based on a user’s 300-character prompt. The result is a made-to-order Swatch of the customer’s own design, delivered in as few as five days. What’s more, the cost is little more than an off-the-shelf model, at just US$195. With little to lose, I took the plunge. AI-DADA Swatch watches are powered by standard quartz movements in the typical New Gent case size. Three str...
Teddy Baldassarre
For a watch-enthusiast raised on traditional analog timekeeping, jump-hour watches do not necessarily present the easiest or most intuitive way to read the time on their dials, but they inarguably offer one of the most dynamic ways to do so. Instead of a slow-moving central hand to indicate the hour, watches with a “jumping” design rely on a numbered disk that flips instantly to the next hour numeral at the start of each new 60-minute period. These disks most often operate behind a round aperture and are usually paired with either a similarly rotating disk for the minutes or, perhaps, with an analog hand for an interesting hybrid design. And while they may seem decidedly avant-garde in their aesthetic, watchmakers have incorporated this style of time display in their movements for over a century. Here is a look at eight of our favorites from recent years. [toc-section heading="A. Lange & Söhne Zeitwerk Date"] The Zeitwerk, which German luxury watchmaker A. Lange & Söhne introduced in 2009, is technically a “digital” watch, but it isn’t like any other one you’ve ever seen: there are no electronics, no LCD screens, and you won’t find it at your local big box store. The Lange Zeitwerk Date flies in the ionosphere of high horology, with a 44.2mm round case, made of 18k white gold or rose gold, framing an intricately crafted dial that boasts a jumping-hour digital display, powered by the manually-wound L043.8 movement. Every detail of this watch is a handcraft...
Revolution
Hodinkee
Swatch takes aim at the numbers and methods of the widely read Morgan Stanley 'Swiss Watcher' industry report.
SJX Watches
Having previously collaborated with almost every major art museum in the world, from MoMA to the Louvre, Swatch has licensed four masterpieces of 20th-century art from the Guggenheim, including works on display in New York and Venice. Accessibly priced, non-limited and available online, the Swatch x Guggenheim collection brings works from Monet, Degas, Klee, and Pollock to a wrist near you. Initial thoughts Painted dials have a long history in watchmaking, but the difficult nature of the work meant that for most of history they remained out of reach for all but the wealthiest clientele. While hand-painted dials are vanishingly rare and breathtakingly expensive, modern production methods mean that legendary masterpieces can now be easily scaled down and mass produced. Swatch was a pioneer in this regard, introducing its first artist collaboration with Kiki Picasso in 1985, just two years after the company launched its revolutionary plastic watch. The Picasso collaboration was the first of many, and since then there’s hardly a major art museum that hasn’t licensed selected works to Swatch. The works selected for this collaboration come from two different Guggenheim collections. Three of them are famously on display at the Guggenheim New York, while the fourth may be seen at the Peggy Guggenheim Collection in Venice. The odd-looking double-length seconds hand is an homage to this transatlantic duality. The Peggy Guggenheim Collection in Venice. Functionally, the four quar...
Deployant
Swatch releases a special edition to celebrate the Year of the Horse with a special art piece in collaboration with Chinese artist Yu Wenjie.
Hodinkee
How exactly does one fully automate the making of a mechanical movement?
Two Broke Watch Snobs
Introducing the MoonSwatch Mission to Earthphase Moonshine Gold “Cold Moon,” a winter release with a limited snowfall-based availability.
Fratello
One of my favorite burgeoning brands is Lederer. The small independent sets its sights on creating incredibly technical movements and houses them in surreptitiously complex cases. Today’s release is unmistakably a Lederer, but it’s a watch in reverse. The Inverto Titanium literally flips the company’s CIC 39 over to present a unique offering. It was […] Visit Introducing: The Lederer Inverto Titanium to read the full article.
Time+Tide
For that much money, you could get a...The post The first new Rolex Submariner Date Desk Clock just sold for how much at auction?! appeared first on Time+Tide Watches.
SJX Watches
On episode 19 of the SJX Podcast, we unpack the news that Francis Ford Coppola is selling his personal F.P. Journe FFC prototype at Phillips in a few weeks (along with most of his other watches). We also discuss the legacy of F.P. Journe, which is coming into sharper focus ahead of the opening of his museum next year. The centrepiece of the museum is set to be the Breguet Sympathique no. 1, which Mr Journe acquired earlier this year for CHF5.51 million including fees (equivalent to US$6.61 million). Listen on Apple Podcasts, Spotify, and Youtube.
Two Broke Watch Snobs
The new Swatch Holiday Collection mixes polished chronographs and SISTEM51 automatics in a balanced, easy-to-wear lineup.
Time+Tide
This is a packed catalogue and there is a lot to go through, but these are the 10 watches we think stand out in this year's auction.The post The 10 watches to keep an eye on at the Antiquorum Important Modern & Vintage Timepieces auction appeared first on Time+Tide Watches.
Hodinkee
I tried to do a "Leave it to Beaver" pun but I couldn't make it work, so just imagine I did.
Hodinkee
Swatch mixes up a few key elements with its What If? model to note its displeasure with the financial burden faced by Swiss watchmakers exporting to the key U.S. market.
Time+Tide
From watches made from mountain rocks to automata that rock our world, there were more than a few big releases this week.The post New releases from Tissot, Swatch, Vacheron Constantin and more appeared first on Time+Tide Watches.
Hodinkee
The hype boom for vintage watches reached new peaks a few years ago, but even before that, a few watches had achieved outstanding, never-before-seen prices before disappearing into collections for over a decade. Some are so special that their market return could set a new bar.
Deployant
Swatch's laterst release: the Mission to Earthphase in Moonshine gold, and now with a blue bloceramic case and blue NATO strap.
Two Broke Watch Snobs
I genuinely thought we were done with these. The lines, the madness, the rotating cast of Bioceramic planets-it felt like the MoonSwatch thing had run its course a dozen releases ago. But Swatch, in all its chaotic energy, has decided we’re not done yet. So here we are. Again.
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