Watch brandsWatch wikiWatch videosVariousWatch calendarSaved articles
PopularRolexOmegaPatek PhilippeAudemars PiguetTudorGrand SeikoCartierSeikoIWCTAG HeuerBreitlingJaeger-LeCoultreA. Lange & SohneZenith

Results for Grail Watch

22,273 articles · 222 videos found · page 282 of 750

AI Designed My Custom Swatch Watch SJX Watches
Swatch Mar 25, 2026

AI Designed My Custom Swatch Watch

Announced last year, Swatch’s AI-DADA platform is now live, enabling customers to design and build their own custom Swatch with a design that will never be repeated. With a low entry price and quick turnaround, I took the platform for a spin. Why AI Swatch has been a design-oriented brand since its debut in 1983. Not only has Swatch produced a dizzying array of original designs of its own, over the years the brand has collaborated with celebrated artists and leading institutions to democratise access to wearable art. About a decade ago, Swatch’s world-class logistics infrastructure enabled it to offer customised watches via an online configurator that enabled customers to mix and match different elements from a pre-selected range of options. That was quickly followed by the ability to generate a custom-printed design, by dragging a Swatch template over a selection of human-created patterns and designs. The AI-DADA system, launched earlier this year, builds on this basis in way that only Swatch could pull off. The system leverages an undisclosed large language model (LLM) to generate a custom design based on a user’s 300-character prompt. The result is a made-to-order Swatch of the customer’s own design, delivered in as few as five days. What’s more, the cost is little more than an off-the-shelf model, at just US$195. With little to lose, I took the plunge. AI-DADA Swatch watches are powered by standard quartz movements in the typical New Gent case size. Three str...

Marco Lang’s Seven Spheres Tourbillon is Futuristic Classicism SJX Watches
Oris ed Mar 16, 2026

Marco Lang’s Seven Spheres Tourbillon is Futuristic Classicism

Independent watchmaker Marco Lang has just unveiled the Seven Spheres, a wristwatch containing a multi-axis central tourbillon. Diversifying away from his conservative style, the Dresden-based watchmaker presents an ambitious and dynamic mechanical sculpture that tells time. Inspired by the ideas of both Ptolemy and Carl Sagan, Mr Lang has achieved a rare feat with the Seven Spheres, building a watch that is both technically imaginative and artistically crafted. Initial thoughts We are seldom treated to multi-axis tourbillons, so Marco Lang’s entry to this niche and ambitious category is most welcome. The Seven Spheres is the his first tourbillon since leaving Lang & Heyne in 2019, and demonstrates the full breadth of his technical skill. The theme of seven spheres was inspired by the geocentric universe model theorised by Ptolemy in the first century. The astronomer’s theory was built around having the Earth as the centre of the universe, orbited by seven planets. Inspired by this obsolete theory, Mr Lang created the Seven Spheres, which places the regulating organ inside seven turning rings, which comprise the complex multi-axis tourbillon cage. The movement with its central multi-axis tourbillon vaguely resembles Vianney Halter’s Deep Space Tourbillon. However, the Seven Sphere’s architecture is even more interesting than that of the Deep Space, since the central tourbillon appears to be suspended in mid air.  The Seven Spheres is one of the most complex multi-...

Masterpieces of Modernism: Swatch Debuts Guggenheim Collaboration SJX Watches
Swatch Jan 30, 2026

Masterpieces of Modernism: Swatch Debuts Guggenheim Collaboration

Having previously collaborated with almost every major art museum in the world, from MoMA to the Louvre, Swatch has licensed four masterpieces of 20th-century art from the Guggenheim, including works on display in New York and Venice. Accessibly priced, non-limited and available online, the Swatch x Guggenheim collection brings works from Monet, Degas, Klee, and Pollock to a wrist near you. Initial thoughts Painted dials have a long history in watchmaking, but the difficult nature of the work meant that for most of history they remained out of reach for all but the wealthiest clientele. While hand-painted dials are vanishingly rare and breathtakingly expensive, modern production methods mean that legendary masterpieces can now be easily scaled down and mass produced. Swatch was a pioneer in this regard, introducing its first artist collaboration with Kiki Picasso in 1985, just two years after the company launched its revolutionary plastic watch. The Picasso collaboration was the first of many, and since then there’s hardly a major art museum that hasn’t licensed selected works to Swatch. The works selected for this collaboration come from two different Guggenheim collections. Three of them are famously on display at the Guggenheim New York, while the fourth may be seen at the Peggy Guggenheim Collection in Venice. The odd-looking double-length seconds hand is an homage to this transatlantic duality. The Peggy Guggenheim Collection in Venice. Functionally, the four quar...

Introducing - Hublot Classic Fusion Yohji Yamamoto All Black Camo Monochrome
Hublot Classic Fusion Yohji Yamamoto Jan 8, 2026

Introducing - Hublot Classic Fusion Yohji Yamamoto All Black Camo

While Hublot’s Classic Fusion model might look tame in comparison to the brand’s muscular Big Bang quarterbacks, in 1980 it sent shockwaves through the industry. With its unorthodox combination of a gold 37mm porthole-shaped case with exposed screws in the bezel paired with a black rubber strap, Carlo Crocco’s Hublot (French for porthole) watch was […]

Hands-On With The Bright And Colorful Swatch ScubAqua Collection Fratello
Ming Jun 30, 2025

Hands-On With The Bright And Colorful Swatch ScubAqua Collection

Summer means sunny blue skies, bright colors, and plenty of swimming in lakes, pools, or the sea. That’s precisely what the new Swatch ScubAqua collection stands for - summer fun. The semitransparent watches are big, bold, and colorful. They take inspiration from graceful fluorescent jellyfish swaying in the current. Options include daring blue, red, or […] Visit Hands-On With The Bright And Colorful Swatch ScubAqua Collection to read the full article.

First Look - The Gorgeous Chopard L.U.C Heritage EHG Moon 122 Monochrome
Chopard L.U.C Heritage EHG Moon Apr 3, 2025

First Look - The Gorgeous Chopard L.U.C Heritage EHG Moon 122

While Chopard’s high-end L.U.C watches are built to outlast generations, the watchmakers and artisans who make the watches are not. Foresight is not a common virtue, but co-president Karl-Friedrich Scheufele is determined to pass the baton and prepare future generations of watchmakers. The watch unveiled today is a testament to his commitment. Celebrating the 200th […]