Rado Introduces Three New Colorful Anatom References
When it comes to watches from big, corporate owned brands, it’s sometimes hard these days to find designs that feel fresh and inventive. This just the way of the watch world. Particularly in an environment where it might be difficult to sell a watch (Swiss exports are down, tariff threats loom, etc) you can forgive the biggest brands for playing it safe, putting products on the market that they know will sell to their core customers. They might not be the most creative watches ever devised, but if they exhibit a “first, do no harm” mentality, that’s probably a win in the eyes of many brands. One of the things I’ve always appreciated about Rado is that it feels like they’ve been given a longer leash, and the opportunity to fully embrace what makes them unique among Swatch Group brands. Rado is, at their core, about materials, and they lead with design. Sure, the Captain Cook is a staple, and there are other watches in the Rado catalog that have a hint of the generic, but when I think about the brand, the watches that come to mind feature colorful ceramic and interesting shapes. The Anatom has been a favorite of mine since Rado reissued it a few years ago. It’s an 80s cult favorite, and the modern reinterpretation holds up remarkably well and offers a unique spin on the integrated bracelet sports watch trend. Rado has just announced a trio of new Anatoms in bright colors that should appeal to enthusiasts who might be after something colorful and a bit whims...
Fratello
