TAG Heuer Revisits the Carrera Dato in “Glassbox” Guise
TAG Heuer unveils its latest releases at LVMH Watch Week 2024 now taking place in Miami, starting off with Carrera Chronograph “Dato”. Taking its cues from the original “Dato” ref. 3147 of 1968, the new Carrera features the model’s trademark date window at nine but in the contemporary “Glassbox”, accentuated by a metallic, brushed green dial inspired by the British racing green livery of historical racing cars. Initial thoughts TAG Heuer steadily built on the success of the Carrera “Glassbox” with several vintage-inspired designs, such as the gold and black “John Player Special” and the yacht-ready Skipper. This continues with the new Carrera that retains the original “Dato” dial with its unconventional date window at nine, minutes totaliser at three, and “Swiss” seated high above six. But like its predecessors in the “Glassbox” line, the latest “Dato” is not a vintage remake, but rather a modern watch with vintage-inspired looks. And while the green dial is in tune with current fashions, it gives the design a contemporary feel, further setting it apart from the vintage original. Except for the dial, the “Dato” is still fundamentally a Carrera “Glassbox” and is priced correctly at US$6,550, which is US$100 more than the standard model. Like the other variants of the “Glassbox”, the Dato holds its own against competitors, thanks to its strong execution and high-quality, in-house movement, though it arguably has an edge over ...
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