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Blancpain and Swatch Team Up on the $400 Bioceramic Scuba Fifty Fathoms SJX Watches
Blancpain Sep 7, 2023

Blancpain and Swatch Team Up on the $400 Bioceramic Scuba Fifty Fathoms

In a long expected move after the success of the MoonSwatch, Swatch with its sister brand Blancpain for another colourful wristwatch modelled on a historical timepiece. The Swatch x Blancpain Bioceramic Scuba Fifty Fathoms pays homage to Blancpain’s iconic dive watch of the same name, which celebrates its 70th anniversary this year. The Scuba Fifty Fathoms collection consists of five watches in different colours, each representing one of the five oceans of the world. Inside the plastic-ceramic composite case is a Sistem51 automatic movement, a nod to Blancpain’s historical motto of “Since 1735 there has never been a quartz Blancpain watch”. Priced at US$400, it will be available at select Swatch boutiques starting September 9, 2023.  The movement of each is decorated to match the model Initial thoughts On its face, the Scuba Fifty Fathoms is a charming reinterpretation of Blancpain’s signature dive watch, making a historical model more accessible. Given the niche nature of the vintage original, the Scuba Fifty Fathoms will certainly not inspire the same fanatical enthusiasm as the MoonSwatch, but it will introduces Blancpain’s distinctive sports watch to a wider range of clients. Conversely, the Scuba Fifty Fathoms might not bring much advantage to Blancpain, a brand that has lost market share in its segment of luxury mechanical watches for a variety of reasons, none of which are alleviated by this launch. Furthermore, the new Swatch collaboration raises ques...

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Game, set, match! Maurice de Mauriac return serve with a new Rallymaster II Time+Tide
Aug 27, 2023

Game, set, match! Maurice de Mauriac return serve with a new Rallymaster II

The Maurice de Mauriac Rallymaster II is the second in a series of tennis-inspired wristwatches with Racquet magazine Once again, the watch has been designed with Carlton DeWoody – a creative best known for interior design Limited in production, the pre-sale window is open strictly during the US Open tournament from August 28 to September … ContinuedThe post Game, set, match! Maurice de Mauriac return serve with a new Rallymaster II appeared first on Time+Tide Watches.

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Swatch Asks “What If?” with their New Collection of Square, Bioceramic Watches Worn & Wound
Swatch Aug 3, 2023

Swatch Asks “What If?” with their New Collection of Square, Bioceramic Watches

Alternative realities have long held the imagination of humans. From ancient Roman historian, Livy, to 20th century physicist, Hugh Everett, to Marvel movies of today, we have long tried to answer the question of, “What if…” Now, Swatch has taken it upon themselves to ask this very question in their latest collection, aptly titled WHAT IF? To understand this new release, one must look back into Swatch’s history for a moment. In 1982, the Swiss watch brand had a choice between a round or square model that would be their inaugural design. While we all know the circular design that has become standard for Swatch, WHAT IF? is an alternative reality of sorts, showing us what could have been, had they gone with a square dial from the beginning. Four colorways are available in the WHAT IF? collection, including black, gray, beige, and green. While these may seem like a complete 180 from the vibrant colorways that are now synonymous with Swatch, the neutral tones of the WHAT IF? series reflect the design sensibilities of the early 1980s – which somehow still feel modern today. Each model in the series is made from Swatch’s proprietary bioceramic material (a phrase you’ll know if you were a fan of their MoonSwatch release last year). Mixing ceramic powder with bio sourced materials, bioceramic is inherently durable without added weight or bulk, making it a perfect material for an everyday timepiece like those in the Swatch collection. Each reference clocks in at 33mm,...

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FRIDAY WIND DOWN: Swatch sues Malaysian government for seizing their Pride-themed watches from stores Time+Tide
Swatch Jul 21, 2023

FRIDAY WIND DOWN: Swatch sues Malaysian government for seizing their Pride-themed watches from stores

This week was a bit calmer in regard to new novelties, but a big headline within the watch world was the news that Swatch are suing the Malaysian government after it seized 172 pride-themed watches from stores. Swatch is seeking damages and the return of the watches that are worth US$14,000. The Malaysian authorities said … ContinuedThe post FRIDAY WIND DOWN: Swatch sues Malaysian government for seizing their Pride-themed watches from stores appeared first on Time+Tide Watches.

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Swatch Expands their Art Journey Collection with Three New Watches Inspired by Jean-Michel Basquiat Worn & Wound
Omega May 11, 2023

Swatch Expands their Art Journey Collection with Three New Watches Inspired by Jean-Michel Basquiat

For the last year, Swatch has existed primarily as the brand that makes and sells the MoonSwatch, their enormous, crossover hit made in partnership with Omega. It’s tough to underestimate the impact of the MoonSwatch on the watch world, mostly because its impact transcends the watch world. Your friends and family who are not part of the hobby, don’t read this site and others like it, and may not even own a watch, are almost certainly aware of the MoonSwatch. They’ve seen an advertisement for it, or have heard about it on the news, or perhaps they’ve stumbled onto the impressive MoonSwatch displays in a Swatch store, only to be told that the watches aren’t actually available to buy. Swatch has recently upped the ante somewhat on the MoonSwatch front by offering extremely limited versions with gold plated seconds hands, and it has me (and others) wondering if the hype for these watches has crested, and longing for Swatch to go back to making really cool Swatches like the ones so many of us grew up with.  The truth is, Swatch never stopped making exactly those kinds of watches, but they’ve been somewhat lost in the hysteria for the MoonSwatch. Now, though, comes a series of watches that I think might actually rival the MoonSwatch in terms of enthusiast interest, at least in some quarters. The latest entry in the Swatch Art Journey collection (that has already seen releases this year with watches based on pieces by Roy Lichtenstein, René Magritte, and others) is ...

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Your reactions to the Swatch x Omega MoonSwatch Moonshine – the good, the bad, and the indifferent Time+Tide
Omega MoonSwatch Moonshine – Mar 7, 2023

Your reactions to the Swatch x Omega MoonSwatch Moonshine – the good, the bad, and the indifferent

Oh, the Swatch x Omega MoonSwatch. Around this time last year, the unveiling of the concept and original collection was a massive moment for the watch space – the ripples of which extended far beyond the niche of watch enthusiasm. Massive queues, a lack of accessibility, while the launch certainly stirred up a lot of … ContinuedThe post Your reactions to the Swatch x Omega MoonSwatch Moonshine – the good, the bad, and the indifferent appeared first on Time+Tide Watches.

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Happy Birthday, Swatch Worn & Wound
Casio ns but Mar 3, 2023

Happy Birthday, Swatch

Swatch, the brand that is just about everyone’s first watch, celebrated their 40th birthday this week. On March 1, 1983, Swatch unveiled its first collection of plastic cased, battery powered watches, and it’s not an exaggeration to say that it just might have saved the Swiss watch industry. After a long period of dominance in the mass production of watches, quartz watches made by Japanese companies at a massive scale radically changed the watchmaking landscape, putting the traditional mechanical watchmaking industry into something of a tailspin. The massive success of Swatch through the 80s and into the 90s injected cash and enthusiasm into Swiss watchmaking that the industry still benefits from to this day.  We write about anniversaries all the time in these pages. As we’re all fond of saying, “Every year is an anniversary year.” But in the coverage of the big Swatch 4-0 that I’ve seen this week, I’ve much more commonly heard it referred to as a “birthday,” and I think that’s important. Anniversaries can be joyous occasions, but the word implies a certain seriousness that isn’t right for Swatch. A birthday is different. It’s fun, there’s cake, and hopefully some color. That’s how I think of Swatch (minus the cake).  Swatch and I are just about the same age. I turned 40 in October of last year, and it’s interesting to think about the brand approaching middle age, as I, much to my dismay, seem to be doing as well. Does Swatch also have naggi...

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Watches with Tachymeters: How They Work and Our 15 Top Tachymeter Watc Teddy Baldassarre
Dec 15, 2022

Watches with Tachymeters: How They Work and Our 15 Top Tachymeter Watc

It's a common refrain in the watch collector community that chronographs are one of the most popular complications while at the same time being one of the least practical in day-to-day life. Many of the most famous chronograph watches are also equipped with tachymeter scales, and while fans of these watches mostly agree that they look very cool, few of them have ever used the scale with the stopwatch function, and many wouldn't really know how. Nevertheless, the tachymeter on a watch was invented for a utilitarian, practical purpose once upon a time and it's worth briefly exploring those origins and exploring those capabilities. Essentially, a tachymeter (also called a tachometer) is a numerical scale on a watch’s dial or bezel that is used in conjunction with a chronograph seconds hand to measure an object’s speed over a predetermined distance. It is often used to determine miles or kilometers per hour and is thus a common feature of chronograph watches whose design is inspired by automobile racing; we'll showcase several icons of that category in our list below. Unlike divers’ watch bezels, which should rotate in one direction to set dive times, or other types of bezel scales used for calculations and conversions, like the circular slide rule on Breitling’s Navitimer, most of which are bidirectional, a tachymeter scale bezel should be fixed. The numerical scale typically starts around the 6- or 7-second marker on the minute track, and is usually indicated in ...

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Swatch celebrate The Queen’s Platinum Jubilee with “How Majestic”, a colour-changing watch Time+Tide
Swatch Jun 2, 2022

Swatch celebrate The Queen’s Platinum Jubilee with “How Majestic”, a colour-changing watch

The British royal family has endured another calamitous year. Prince Andrew cemented his position as a global embarrassment after settling his sex abuse case out of court, Megan and Harry polarised the nation with their self-serving interview on Oprah, and it’s barely a year since Prince Phillip died. As an institution, the monarchy appears increasingly … ContinuedThe post Swatch celebrate The Queen’s Platinum Jubilee with “How Majestic”, a colour-changing watch appeared first on Time+Tide Watches.

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Why the new Richard Mille RM 35-03 is the perfect match for Rafael Nadal Time+Tide
Richard Mille RM 35-03 Feb 3, 2022

Why the new Richard Mille RM 35-03 is the perfect match for Rafael Nadal

Brand ambassadors and partnerships are abundant in the watch industry, but the most successful pairings are born from a true tie-in to the timepiece and its functionality. Since 2010, Rafael Nadal has had a strong partnership with Richard Mille. While Nadal is known to sport RM 27 collection pieces during competitive play, the RM 35 … ContinuedThe post Why the new Richard Mille RM 35-03 is the perfect match for Rafael Nadal appeared first on Time+Tide Watches.

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INTRODUCING: The Swatch Big Bold Bioceramic is an eco-friendly summer watch Time+Tide
Hublot or Rado’s latest twist Jun 16, 2021

INTRODUCING: The Swatch Big Bold Bioceramic is an eco-friendly summer watch

I do love the idea of a ceramic watch in bold colours like the flashy drama of Hublot or Rado’s latest twist on the Captain Cook. But I’m still waiting for the first budget version of this cool material to try on for size. The new Swatch Big Bold Bioceramic series might present the Swiss … ContinuedThe post INTRODUCING: The Swatch Big Bold Bioceramic is an eco-friendly summer watch appeared first on Time+Tide Watches.

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Swatch celebrates Aboriginal culture with Nations of Australia Watch Time+Tide
Swatch Apr 21, 2021

Swatch celebrates Aboriginal culture with Nations of Australia Watch

There are approximately 500 different First Nations Peoples in Australia, each with its own rich history, language, customs and artistic tradition. This is a mind-boggling fact little known or appreciated outside of Australia. Indeed, the cultural heritage of Australia’s Aboriginal and Torres Strait Islander Peoples is one of the oldest in the world, stretching unbroken … ContinuedThe post Swatch celebrates Aboriginal culture with Nations of Australia Watch appeared first on Time+Tide Watches.

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FRIDAY WIND DOWN: The Rolex that changed its red and blue stripes, catch-ups on Clubhouse and IRL and the collectability of G-Shock Time+Tide
Rolex Mar 11, 2021

FRIDAY WIND DOWN: The Rolex that changed its red and blue stripes, catch-ups on Clubhouse and IRL and the collectability of G-Shock

Let me start by saying that I’ve had quite the week. Summer doesn’t seem to want to end, the T+T Team are working really hard on a few very exciting projects that we’ll be able to announce soon, but that wasn’t all. We were lucky enough to attend the first watch event in real life … ContinuedThe post FRIDAY WIND DOWN: The Rolex that changed its red and blue stripes, catch-ups on Clubhouse and IRL and the collectability of G-Shock appeared first on Time+Tide Watches.

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Ox-fresh: Celebrate Chinese New Year with wristworn art from Blancpain to Swatch Time+Tide
Blancpain Jan 30, 2021

Ox-fresh: Celebrate Chinese New Year with wristworn art from Blancpain to Swatch

The Swiss maisons are at it again, bringing their entire arsenal of craftsmanship to celebrate the Chinese New Year. As we all know, the Chinese market is huge and a great reason for watch brands to bring out the big guns. By big guns, however, we really mean the opposite here, as tiny instruments and … ContinuedThe post Ox-fresh: Celebrate Chinese New Year with wristworn art from Blancpain to Swatch appeared first on Time+Tide Watches.

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Business News: Swatch Group Posts Full-Year Loss SJX Watches
Longines Jan 28, 2021

Business News: Swatch Group Posts Full-Year Loss

From a robust profit of CHF748m the year prior, Swatch Group ended 2020 with a net loss of CHF53m – the first in decades for the Swiss watch conglomerate that owns brands like Omega, Longines, and Tissot. This reversal of fortune was attributed to the COVID-19 pandemic, which forced many of its retail stores to close while putting a halt to international travel. On an operating level, Swatch Group eked out a tiny CHF52m profit – compared to CHF1.02 billion the year before. The year’s results were mitigated by an improvement in the second half of 2020, with sales in the second half of the year rose 54.7% compared to the previous six months, as economic activity resumed in Asia with pandemic restrictions lifted, particularly in China, which experience double-digit growth for the full year. And the Swatch Group also had to face a virus of the digital kind in the second half of the year. Reported in information-technology news but not in the mainstream press, the group suffered a cyber attack in September, leading to a mention of “a 10-day production interruption” at Omega in the results announcement. Hit harder than most With jewellery selling better than luxury watches, fellow Swiss rival Richemont was buoyed by its pair of jewellery brands that helped plug the hole caused by its faltering watch division. Although Swatch Group owns American jeweller Harry Winston, the bulk of its revenue is generated by watches and watch components. Net sales fell to CHF5.59 bil...

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Swatch Introduces the Disney Mickey Mouse x Keith Haring Collection SJX Watches
Swatch Jan 5, 2021

Swatch Introduces the Disney Mickey Mouse x Keith Haring Collection

Continuing its series of collaborations with noted artists, Swatch has just unveiled the Disney Mickey Mouse x Keith Haring Collection, a quartet of watches inspired by the artist’s take on the iconic mouse. The collection is made up of a pair of 41 mm New Gent models, a smaller 34 mm watch, as well as an oversized, Maxi wall clock shaped like a wristwatch. An artist whose pop art outlived his unfortunately short career, Haring was best known for his graffiti in New York City’s subway stations, often depicting dancing figures or animals in outline. Haring was also a proponent of accessible art, and worked with Swatch in 1986 to create a set of four watches, which debuted alongside Pop Shop, a store in New York’s Soho district that sold affordable products bearing his work. The 1986 Swatch Keith Haring set. Photo – Christie’s Haring died in 1990 at the age of 31, but now, some three decades later, Swatch has rolled out the second Haring collection, conceived together with the artist’s eponymous foundation. The new collection revisits Haring’s earlier work that depicts Mickey Mouse, explaining the collaboration with Disney. The 41 mm Eclectic Mickey Initial thoughts Swatch excels at watches in funky design and bright colours, and the Haring-Mickey Mouse watches personify that. And the fact that the watch incorporate iconic examples of 1980s pop art make them even more interesting, less timekeeper than an affordable means of acquiring a little bit of Haring’...

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