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Gérald Genta's 1975 Roman-coin-inspired design. Bulgari's best-selling watch for 50 years.
TAG Heuer (1999), Zenith (1999), Hublot (2008), Bulgari (2011), plus Louis Vuitton in-house and Tiffany & Co. Bernard Arnault\'s Paris-based group.
Wristshot gallery from the Horlogeforum Bulgari thread.
A record-breaking ultra-thin line meets the retro-futurist imagination of Vianney Halter, and the result is unlike any Octo we've seen before
Monochrome
When it comes to watches for men made by Bulgari, it seems the multiple-time record-breaking Octo Finissimo range gets all the attention… Rightfully so, you’ll admit, as this collection is as spectacular visually as it is technically. Bold, ultra-thin, highly distinctive in its approach to design and materials and undeniably Italian, it is the brand’s […]
Monochrome
It’s mind-boggling to think that Bulgari’s legion of Octo Finissimo watches has conquered the landscape of ultra-thin watches with ten world records in just 11 years. Equally impressive is the Octo Finissimo’s potent cocktail of horological virtuosity and contemporary Italian style. While the Octo Finissimo Skeleton 8 Days did not break any ultra-thin records, it […]
Revolution
SJX Watches
Anoma made its debut last summer and has just released its third model, the A1 Optical. Without departing too far from what made the previous models attractive and affordable, the latest variant features a CNC guilloché dial with a shimmering optical effect. For the design of the dial, Anoma founder Matteo Violet-Vianello was inspired by the works of Bridget Riley and Ferruccio Gard, instrumental figures in the optical art movement. There are two dial options for the Optical; copper and silver. The copper option is the livelier of the two and will inevitably be called a salmon dial. Alternatively, the silver-treated option gives the watch a distinctly black-and-white feel. Interestingly, the first 150 pieces in each dial finish will be delivered with a related artwork commissioned from optical artist Adam Fuhrer. After the first 300 pieces have been delivered, regular production (sans artwork) will commence. Initial thoughts It’s rare to find watchmaking at this price point that is distinctive enough to sell without a name on the dial, but Anoma is betting the A1’s pebble-like triangular case is a recognisable enough calling card to dispense with the branding. It was the right call, because the Optical is all about its dial and the shimmering optical illusion created by programmatic guilloché. In some ways the dial motif is similar in concept to the Bulgari Octo Finissimo Tadao Ando, but the triangular pattern and three-dimensional texture will result in a more engag...
SJX Watches
Bulgari has just opened Beyond Time in Singapore, which takes place in Paragon Mall from July 18 to August 10, 2025 and is open to the public daily. An exhibition dedicated to the brand’s watches and jewelled timepieces, Beyond Time also marks the launch of the Octo Roma Worldtimer SG60, a limited edition only for Singapore. The exhibition includes the record setting Octo Finissimo complications – some of the thinnest wristwatches ever made – as well as a watchmaking “masterclass” led by a watchmaker from Bulgari’s Neuchâtel manufacture. Singapore National Day The event coincides with Singapore’s 60th year of independence on August 9. For the occasion, Bulgari has created the Octo Roma Worldtimer SG60, a limited edition accented in white and red, the national colours of Singapore, with a case in black DLC-coated steel. Other goodies specific to Singapore’s National Day weekend include postcards by Singaporean artists, and personalised poetry verses. The Octo Roma Worldtimer SG60 is delivered on a pair of straps in red and black Located on the ground floor of the mall, the B-shaped exhibition space is inspired by the work of German architect Mies van der Rohe and his close collaborator, designer Lilly Reich. The exhibits are organised thematically, with the Serpenti and Octo collections each having a space of their own, but the complicated watches are the centrepiece. The complicated watch display showcases the brand’s accomplishments in pushing the bound...
Monochrome
After setting ten world records with its Octo Finissimo range in eleven years, Bulgari’s dominance in the ultra-slim arena is incontestable. The seventh ultra-thin model, the Octo Finissimo Perpetual, conquered the market in 2021. A highly prized complication, the perpetual calendar is powered by an impressively slim movement with a thickness of just 2.75mm. However, […]
Monochrome
Incredibly, only eleven years have elapsed since Bulgari pitted its first gladiator in the arena of ultra-thin watches. Not only did the Octo Finissimo Tourbillon of 2014 astonish the world with its razor-thin, record-breaking 1.95mm tourbillon movement, but it also conquered the hearts of many with its seductive Italian good looks. With ten world records […]
Worn & Wound
Maen has announced a new version of their popular Manhattan integrated bracelet sports watch, the 37 Ultra-Thin. This reference fills out the Manhattan collection, which also consists of watches with automatic movements in both 40mm and 37mm sizes, as well as ultra-thin (manually wound) watches in 39mm and, as of today, the smaller 37mm footprint. Maen has taken the somewhat unusual approach with this release of introducing a brand new dial texture along with it, as opposed to a more standard dial execution. I reviewed the first iteration of Maen’s ultra-thin last year and was impressed with the thin wearing experience and the solid built quality of the case and bracelet. That’s really the key in ultra-thin watches, I think. If you feel like the watch is going to snap in half and break at the bend of a wrist, it really saps the charm out of the whole experience. This is why the impossibly, wafer thin executions of the Bulgari Octo Finissimo are so impressive, and also confounding. They appear to defy the laws of physics, but on the wrist, they still feel solid, leaving the impression they can be worn confidently doing normal day-to-day things, for the most part. The Manhattan is not on the same level horologically speaking as the Octo, of course, but they operate under similar principles and have to defy similar concerns. I haven’t tested out the new 37mm version of Maen’s ultra-thin Manhattan, but I have spent time with every other iteration of the Manhattan, ...
SJX Watches
Half a century after the Bvlgari Bvlgari was conceived by Gianni Bulgari and then redesigned by Gerald Genta, the Bulgari is making the occasion with Italian marble dials – without a date window – in both large and small sizes. This is the first instance the model sports a stone dial, which is paired with an in-house movement for the large mechanical model. Initial Thoughts In 50 years, the Bvlgari Bvlgari has gone through innumerable permutations in design and materials while retaining its key design element of a flat, engraved bezel. The 50th anniversary edition is mostly faithful to the original, with only one minor misstep: the bezel engraving is done by machine and lacks the character of the hand-engraved original. The addition of a seconds hand and display back to the automatic version will likely bolster sales, but detracts from the simplicity and refinement of the design. I do appreciate the unsigned crown and dropping the date. Also in its favor is pricing, which is reasonable for a solid gold watch from a major brand. Marbleous New Dials Initially conceived by Gianni Bulgari in 1975 as a digital watch gifted to top clients, the Bvlgari Bvlgari was subject to a 1977 redesign by the prolific Gerald Genta that made it a breakout success for the Roman jeweller. The case design was inspired by coins minted by the Roman Empire, which were struck with the current Emperor’s name along the perimeter. Genta’s 1977 Bvlgari Bvlgari of 1977 (left), and the original di...
Monochrome
The Bulgari Bulgari remains one of the brand‘s most iconic watches, alongside the Octo and the Serpenti, defined by its clean design and bold bezel engraving. Its story began in 1975 when Bulgari introduced the Bulgari Roma, a limited-edition timepiece designed by Gianni Bulgari as a personal gift for the brand’s top 100 clients. Featuring […]
Monochrome
Since its debut in 1998, the Bulgari Aluminium collection has challenged traditional watchmaking norms by combining lightweight aluminium with resilient rubber. In 2020, Bulgari relaunched the collection with a design that was faithful to the original series and enhanced according to modern technical sensibilities. In 2023, the brand introduced refreshed chronograph and limited edition models, […]
Time+Tide
High-end Bulgaris, a trio of TAG Heuer Monacos, a new collection from MB&F; and porcelain dials from anOrdain dropped this week.The post New releases from anOrdain, Bulgari, Unimatic and more appeared first on Time+Tide Watches.
SJX Watches
With its fifth new model in as many months, MB&F; has been on quite the run to kick off its third decade. Fresh off the launch of the fun and affordable M.A.D.2, which followed closely on the heels of a collaboration with Bulgari and the introduction of the the Legacy Machine Longhorn editions, the brand has returned with the SP One, a contemporary take on the open-worked dress watch. Sleeker than the typical Horological Machine yet more avant garde than a Legacy Machine, the pebble-like SP One is the first model in a new “Special Projects” collection that packages the brand’s signature contemporary aesthetic in a smaller more wearable 38 mm footprint. The SP One joins the collection as a regular production model in either platinum or 18k rose gold. Initial thoughts Picking up the SP One for the first time, one is struck by the light and airy nature of the watch. On the wrist, the minimalist case almost disappears, making the the SP One something of a wrist-worn display case for the Y-shaped movement. This effect is accentuated with a brushed internal flange dubbed ‘the amphitheater’ that focuses attention on the spectacularly three-dimensional mechanical architecture. The smooth pebble-like case measures 38 mm and is just 12 mm thick, making it the most compact MB&F; watch to-date. The front and rear sapphire crystals are cambered to blend seamlessly with the case, giving the SP One the feel of a polished stone. Visually, the smoothness is emphasised by lugs that ...
Time+Tide
A new, pared-back look for the Serpenti brings this iconic design to its most essential elements in this new jewellery watch.The post Bulgari brings us a new vision of the Serpenti with the Aeterna appeared first on Time+Tide Watches.
Monochrome
Collaborations are one of the hottest trends in watchmaking today, as brands, high and low, team up with artists, retailers, collectors – you name it – to create special customised editions. The latest collaboration involves Italian powerhouse Bulgari and Gübelin, the Swiss, family-owned jewellery and watch retailer. The model selected is the Octo Finissimo Skeleton […]
Revolution
Time+Tide
Whether it's a simple Casio, dressy Serica, or luxe Bulgari, we think we've covered our bases.The post The Time+Tide Mother’s Day gift guide, from delicious doughnut to slithering Serpenti appeared first on Time+Tide Watches.
SJX Watches
Bulgari made its debut at Watches & Wonders this year, having previously exhibited outside the fair. It was a fitting occasion to launch the Octo Finissimo Ultra Tourbillon, the thinnest tourbillon watch ever at just 1.85 mm thick. Housed in the brand’s signature matte grey titanium case and limited to just 20 pieces, the Ultra Tourbillon is paired with an equally thin and silky titanium bracelet. Bulgari is deeply invested in its leadership in ultra-thin watchmaking, and the Ultra Tourbillon shows the brand is willing to do whatever it takes to own as many records in this field as possible. Initial thoughts Despite its record-breaking slimness, there was surprisingly little buzz about the Ultra at Watches & Wonders. This may be due to record fatigue, since the previous record was set just last year by the Piaget AUC Tourbillon. It could also be due to the diminishing returns of these types of records, which are now being broken by almost imperceptible margins. On its exterior, the Ultra Tourbillon is quite similar the 1.7 mm-thick Octo Finissimo Ultra introduced last year. It features a 40 mm case made from a combination of titanium and tungsten carbide, and is impressively open-worked, revealing just about every wheel and pinion on the dial side of the watch. But this watch is all about the headline figure of its 1.85 mm thickness, which endows the Ultra Tourbillon with a delicate, almost weightless feel. The case in profile. Image – Bulgari Like all ultra-thin recor...
Revolution
Time+Tide
How thin is too thin? Bulgari continues to claim horological superlatives with the Octo Finissimo line.The post The battle for thinness rages on with Bulgari’s Octo Finissimo Ultra Tourbillon, the world’s new thinnest tourbillon watch (live pics + video) appeared first on Time+Tide Watches.
Worn & Wound
You have to give it up for Piaget. When they introduced the Altiplano Concept Tourbillon last year, they made a hell of a play for the world’s thinnest tourbillon watch. At 2.0mm, that watch was (as most ultra-thin watches are) inconceivably thin. I have to imagine that, when Piaget introduced that watch last year, they felt pretty good about holding onto the record for at least a while but, as these things go, eventually, Bulgari has to have its say in the matter. A year later, we have Bulgari’s seemingly inevitable response: The Octo Finissimo Ultra Tourbillon. At just 1.85mm thick, Bulgari’s latest Ultra-Thin masterpiece represents their 10th world record for thinness in watchmaking and reunites Bulgari with a record it has held on and off since 2014 - which, by way of comparison, was a record they had previously held with watches measuring 5mm and 3.95mm thick. Hard to imagine it, but each of those now seems downright chunky by comparison. There’s a good reason why you often see watches like this held up next to credit cards: Devoid of context, it’s almost impossible for your brain to compute just how little three-dimensional space these watches take up. Bulgari has achieved this stupendously mind-blowing level of thinness by applying the design and construction techniques introduced with the 1.80mm thin Octo Finissimo Ultra and the 1.70mm thin Octo Finissimo Ultra COSC. Most notably, Bulgari has integrated the case and movement of the Octo Finissimo Ultra ...
Revolution
Hodinkee
Get ready to see this one next to a credit card for scale, the Octo Finissimo Ultra Tourbillon measures just 1.85mm thick (or thin).
Monochrome
We are undoubtedly in a golden age of the ultra-thin watch, with records continuously being shattered and timepieces at a level of thinness that would have been almost unimaginable just a few years ago… At Watches and Wonders 2024, Piaget clinched the record for the thinnest tourbillon ever with its Altiplano Ultimate Concept Tourbillon, measuring a […]
Hodinkee
Bulgari CEO takes over LVMH Watches role from Frédéric Arnault.
Worn & Wound
Whenever Bulgari introduces a new Serpenti, we see a familiar chorus of articles and reactions, often but not always from male members of the watch media, opining on the possibility of a “Serpenti for men”. We don’t like to gender watches around here and firmly believe that anyone can wear anything they’d like, but there’s also no point in denying that the Serpenti, for its entire history, has been aimed squarely at the ladies market, and that the watch itself, insofar as it resembles a piece of fine jewelry, possesses a certain inherent femininity. So the thought experiment of what a Serpenti that is truly gender neutral or even designed for a male wrist has persisted (even though it’s perfectly fine for some watches to just be what they are). Today, through a collaboration with MB&F;, we get an answer, kind of. The Bulgari x MB&F; Serpenti is an audacious reimagining of the core Serpenti idea, which is to interpret the body of a snake as a time telling device. MB&F;, of course, is the perfect collaborator for an endeavor like this. They’re no strangers to taking the essence of a living thing and turning it into a horological work of art. After frogs and bulldogs, the snake seems like a comfortable next step in populating the MB&F; zoo. The new creation, unlike a Serpenti Tubogas that is meant to wrap around a wrist, is worn like a traditional watch, at least in the sense that it consists of a case with a strap mounted to either end of it. That case though...
Hodinkee
Four years after the two brands' first collaboration, two of watchmaking's best designers get creative with an icon.
Monochrome
Incredible things can happen when you put Bulgari’s designer extraordinaire and director of watchmaking, Fabrizio Buonamassa, and MB&F;’s visionary founder and creator, Max Büsser, in the same room. Joining forces for the second time, the dynamic duo has envisioned a new habitat for Bulgari’s iconic Serpenti that sheds its familiar feminine universe and takes possession […]
Time+Tide
MB&F; shows off a new spin on the Bulgari icon.The post The Bulgari Serpenti becomes a horological machine with a little help from MB&F; appeared first on Time+Tide Watches.
SJX Watches
MB&F; turns 20 this year, and is celebrating in style with a number of new releases planned. The first was the launch of the Legacy Machine Longhorn editions just under a month ago, and today the brand has partnered with Bulgari to unveil the Bulgari x MB&F; Serpenti, a new take on the Italian jeweller’s iconic Bulgari creation. Available in three separate limited editions of 33 pieces each in titanium, rose gold, and steel (pictured above, left to right), the Serpenti takes on the provocative form of a serpent’s head, with the time read via rotating domes inside the creature’s “eyes”. Initial thoughts I’ve always appreciated the Bulgari Serpenti, arguably the only successful watch model to break with conventional bracelet design. So I was intrigued to see the brand’s collaboration with MB&F; dispense with the iconic spiral-shaped bracelet and focus instead on the serpent’s head. The intrigue of this Serpenti is centered on its case, which is understandably complex to create, given its flowing, organic shape and the need for enough precision to seal all five oddly shaped sapphire crystals well enough to earn a 30 m water resistance rating. With hinged lugs front and rear, the Serpenti will likely wear well on most wrists, despite its 18 mm thickness and 53 mm case length. The Serpenti is brought to life by a bespoke movement born from the HM10 Bulldog. Like its predecessor, the time is read via the “eyes” which are comprised of paper-thin aluminium domes; ...
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