Teddy Baldassarre
Cartier Watches for Men Buyer's Guide
Once dubbed “The King of Jewelers and the Jeweler of Kings” by no less a personage than King Edward VII of England, Cartier is regarded by many watch aficionados as a jewelry house first and a watchmaker second - and a watchmaker prone to feminine, jewel-bedecked watches at that. Historically, however, nothing could be further from the truth. Cartier’s horological roots run even deeper than its high-jewelry history, and the French-Swiss luxury powerhouse has contributed some of the most historic and influential watch designs in the world, many of them aimed at men long before their appeal expanded to women. Family Foundations Louis-Francois Cartier (above, 1819-1904) apprenticed under master watchmaker Adolphe Piccard before founding his eponymous company, at the age of 28, in Piccard’s Parisian workshop in 1847. As Cartier’s watches and jewelry found widespread success, and an esteemed client list that included royalty like Princess Mathilde, cousin of Napoleon III, the firm moved to more luxurious quarters in the Palais-Royal District and eventually to the current world headquarters at 13 Rue de la Paix. Louis-Francois passed the reins of the growing company to his son Alfred in 1874, and Alfred brought in his sons to succeed him toward the end of the 19th Century. It was this third generation of family ownership, under brothers Pierre, Jacques, and Louis Cartier, that truly catapulted Cartier from the boundaries of France to the world stage. While Jacqu...
