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The 2026 Microbrand Tier List: Which Brands Are Actually Worth It?
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THIS VIDEO IS SPONSORED BY:
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Today, more than one billion around the world live with some form of vision loss. With the right care, 90% of it is completely preventable. Kathleen Sherin, President and CEO of Orbis International, describes how Orbi...
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The luxury watch industry has a hype problem.
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Welcome to the watch releases for the second week of August 2026. We have new watches from Seiko, IWC and more. Enjoy the video!
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Formex may be a relatively young name in Swiss watchmaking, but the brand has already made a name for itself thanks to its unique approach. Founded in 1999 and based in Biel, Formex has built its identity around combi...
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Jason has been collecting watches for over 15 years.
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Mechanical striking watches start at $30,000.
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RJ has owned his Seiko Marinemaster SBDX001 for over ten years, and it still impresses him as much as it did in 2015. However, the original Marinemaster had some "flaws." Such as the Hardlex crystal, steel bezel inser...
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There are 7 levels of Rolex collector, and not one of them is about what you paid. Jason breaks down the full Rolex collector hierarchy — from the guy saving for his first Datejust, to the man with six references wh...
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What was the ultimate decade for watches? And if you had to choose just one and could only wear watches from that period, which would you pick? They may sound like two straightforward questions, but they quickly becom...
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The Rolex AD never called.So I stopped waiting.I visited three or four authorised dealers across London looking for a brand new Rolex Explorer — and I was not leaving the city without one. After a few dead ends, Har...
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Looking for the best dive watches in 2026? In this guide, I'm covering the best dive watches at every budget, from affordable divers under $1,000 all the way to luxury icons over $10,000. Whether you're buying your fi...
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Swiss watch sales keep going down down down, but there is one segment of the watch industry that is booming! I went to find out why.
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First impressions matter, but they aren't always the last word. In the watch world, some of the most enduring designs are also among the most divisive. A watch that initially seems too large, too unconventional, or si...
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The Artisans de Genève are a group of dedicated and talented specialists in their field, who create one-of-a-kind timepieces that bring watch dreams to life. It all starts with a client’s idea; it continues with a...
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Ask any seasoned collector what his or her grail watch was upon first entering the hobby, and chances are the answer will be very different from what it is today. As our knowledge grows and our tastes mature, so too d...
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A few years ago I purchased my grail watch to celebrate a decade of making watch content on YouTube. That watch was the Breguet Tradition 7057 (ref. 7057BR/R9/9W6) and today, I not only travel to Switzerland to see wh...
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Is the early 1980s two-tone Rolex GMT-Master the perfect vintage watch? From its gorgeous gilt nipple dial to the perfectly matching tritium hands, this classic proves that two-tone watches are incredible and making a...
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The Seamaster Diver 300M Chronograph 007 First Light, worn by a young James Bond in the new action-adventure video game. See more.
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A special thank you to all the channel members:
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I used to be a die hard Omega fan, and Longines did nothing for me. This was the status quo for decades and continued into the first 10 years of The Urban Gentry, but fast forward to 2026, when I not only don't have a...
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Welcome to the watch releases update for the last week of June 2026. We have some great new watches from Grand Seiko, Doxa, Panerai and More. Enjoy the video:)
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The world may have gone crazy for the AP Swatch collaboration, but what they really missed is this Hamilton Khaki Mechanical in a 36mm size. Why is this so important? Well, it not only celebrates the 250th anniversary...
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It’s been a wild 24 hours. From an unexpected invitation to appear on NBC's Today Show to discuss the highly controversial new AP x Swatch collaboration, to hunting for vintage Americana at a local estate sale, and...
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There is a lot of hype behind the longines hydroconquest, but I'd buy this instead.
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Welcome to the hands-on review of this beautiful watch from a French watch company called Awake Son Mài Fragments. This collection features one of the most unique dials I have ever seen. Enjoy the review:)
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Do your own research on these apps/platforms mentioned. The comments in this video are my own opinions only.
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Ohhh buddy - here it is: A complete unboxing of one of the Royal Pops - the otto rosso.
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A defence of the Code 11.59, the AP collection most collectors love to dismiss, with a close look at the case architecture and movements.
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A candid take on the state of the Swiss luxury market, where the value really lives, and what is happening behind the headlines at the major maisons.
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