Leica Shifts Focus with the ZM 11
Having introduced the ZM 1 and ZM 2 wristwatches in 2018, Leica now launches its first sports watch with ZM 11. Deviating entirely from the camera-inspired aesthetics of the earlier models, the ZM 11 is a straightforward three-hander in a minimalist style with an integrated bracelet (or strap). But like its predecessors, the ZM 11 is equipped with a movement made by a specialist, in this case Chronode. Initial thoughts On its face, the ZM 11 comes across as uninspiring at first, appearing similar to many current luxury sports watches with integrated bracelets. But on closer inspection it reveals interesting details, including a nicely finished case and bracelet with facetted, brushed surfaces. Also notable is the quick-release mechanism for the bracelet that’s activated by a red button, a reference to Leica cameras. The red button aside, however, the design doesn’t capture the essence of a Leica camera as the earlier ZM 1 and ZM 2 did. The earlier pair incorporated camera-inspired details into functional elements, like a patented “push-piece” crown that mimics the push of a shutter-release button. While the ZM 1 and ZM 2 are arguably Leica watches, the ZM 11 feels more like a Leica-branded watch. Priced around US$7,000 for the base model, the ZM 11 is competitively priced as far as integrated-bracelet sports watches go. The IWC Ingenieur, for instance, is about 40% pricier. However, such sports watches are generally priced at a premium relatively to everything else...
Fratello
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