SJX Watches
SJX Podcast: In Conversation with Michel Nydegger
With around 130 people producing just 200 watches per year, Greubel Forsey seems to have returned to its roots and abandoned plans to expand production further. On the latest episode of the SJX Podcast, CEO Michel Nydegger explains why the brand’s approach to watchmaking doesn’t scale and why growth is not a priority. Recorded just after Geneva Watch Days, the conversation covers co-founder Stephen Forsey’s departure from operations, the new Qualité Musée finishing standard, and the challenge of preserving the brand’s distinctive movement architecture in smaller watches. We also discuss the traditional skills behind the Hand Made series, how R&D; is pursued without a particular product in mind, and why (but not how) a watchmaker secretly slipped a dozen handmade hairsprings into regular production watches for unbiased real-world testing. Listen now on Apple Podcasts, Spotify, and YouTube.