Oris Updates the Aquis Date Across Three Case Sizes with Many Small Enhancements for a More Refined Experience
This year at Watches & Wonders, Oris finds itself focusing primarily on a single collection: the Aquis. For years, the Aquis has carried the torch as the brand’s flagship modern sports watch. A capable diver with an integrated bracelet (it had one before they were cool), the Aquis has been made in a dizzying variety of case sizes and dial variants over the years, with complicated models, limited editions, and even diamonds finding their way to the line. But over all that time, the Aquis itself has never really had a proper reset. That changes this year, with a new, more refined Aquis Date that seeks to improve on the old version in all the ways watch collectors care about. The new Aquis is made of a number of subtle changes that add up to a noticeable, if incremental, improvement. This is not a radical rethinking of the Aquis, but feels more like an admission from Oris that certain elements of the tried and true design could be tweaked for a better overall experience. It’s an approach, frankly, that we think more brands should take. When something is generally pretty good, it makes no sense to kill it and start from scratch. Success over a long period means little iterative changes that make your product better as performance expectations shift, and Oris seems to embrace that. Of the changes made to the new Aquis, the most important is likely the small tweaks to the case. Oris has redefined the Aquis silhouette by making everything a little more balanced, with lugs t...
Fratello
