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The Surprising Royal Pop from Swatch and Audemars Piguet SJX Watches
Audemars Piguet Audemars Piguet AP 15h ago

The Surprising Royal Pop from Swatch and Audemars Piguet

Audemars Piguet (AP) and Swatch have teamed up to launch the Royal Pop, a series of lanyard-borne pocket swatches in eight pop art-inspired colourways set to hit stores on May 16th. It also debuts new manually wound Sistem 51 movements, including one with small seconds, to capture the pocket watch feel. This could be seen as AP having a little fun on a project set in motion by a Swatch-obsessed former CEO, or long-term thinking to cultivate the next generation of customers. Initial thoughts I imagine ambivalence will define the general reaction to the Royal Pop, as it should. A pop art-inspired pocket Swatch is a challenging product to casual watch buyers and enthusiasts alike. And I mean that as praise — it would have been much easier to go the MoonSwatch or Scuba Fifty Fathoms route, but much less interesting. Ref. SSX03L101N. Case in point, a non-enthusiast friend texted me over the weekend expressing interest in the Royal Pop under the common assumption that it would take after the MoonSwatch. In short, he was expecting a plastic Royal Oak. He was less enthusiastic — but not entirely put off — when I asked him how he’d feel about a manually wound pocket watch. Ref. SSX03R100N. While my favourite watches are overwhelmingly pocket watches (or pocket chronometers), I can’t see myself wearing one regularly, be it a Swatch Pop or a Nicole Nielsen tourbillon. I do, however, see myself attaching an Otg Roz Royal Pop to my keychain or workbag. Considering the recent ...

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Introducing: The Swatch x Audemars Piguet "Royal Pop" Collaboration Is Here, And It's Not A Wristwatch Hodinkee
Audemars Piguet Royal Pop Collaboration Yesterday

Introducing: The Swatch x Audemars Piguet "Royal Pop" Collaboration Is Here, And It's Not A Wristwatch

What We Know The cat is out of the bag on what is likely to be the biggest watch news of the year. The Swatch x Audemars Piguet "Royal Pop" just launched, ahead of its official availability on May 16, 2026, at selected Swatch stores. There are no wristwatches here, just eight unique pocket watches in two different styles, cased in brightly colored Royal Oak-shaped bioceramic cases, powered by manually wound mechanical SISTEM51 movements. Eight watches, for each side of the iconic Royal-Oak bezel. All the watches are instantly recognizable as Royal Oak-inspired. They have a "Petite Tapisserie" dial and a Royal Oak octagonal bezel with eight hexagonal screws. Every watch comes with a 40mm case (without the clip) and measures 44.2mm by 53.2mm when mounted in the clip. The thickness is 8.4mm. The hands and indices on all watches feature Grade-A Super-LumiNova.  The watches can be dropped in your pocket, worn in the pocket, or popped into a holder attached to a calfskin lanyard (in three lengths), attached to a bag, or placed in a removable stand that lets the watch function as a desk clock. Swatch and AP say this will change the way we wear watches, breaking free from the wrist (suggesting the expected wristwatch collaboration is unlikely at the moment). The new Swatch x Audemars Piguet "Royal Pop" comes in two main variants. There's the "Lépine" style, where the crown is at 12 o'clock on the pocket watch, which come in six varieties: Otto Rosso (pink case and dial with red ...

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It's Official: Swatch and Audemars Piguet Are Planning A Collaboration Watch Hodinkee
Audemars Piguet Are Planning 2 days ago

It's Official: Swatch and Audemars Piguet Are Planning A Collaboration Watch

Swatch is planning a collaboration with Audemars Piguet, expected to be one of the most significant and talked-about watch releases of the year. Swatch began teasing the tie-up last week with social media posts featuring the distinctive font associated with AP's iconic Royal Oak model and the words 'Royal' and 'Pop.' That led to hordes of speculation online that the brand was preparing a collaboration with AP. And then, over the weekend, the two marques confirmed that indeed they would be releasing the new product on May 16.  Many Swatch boutiques, including its main store in Geneva, are displaying boxes or chests (presumably holding the watch models) promoting the new Royal Pop collab, in much the same way they did with the Omega and Blancpain collaborations ahead of the launches.  An Audemars Piguet X Swatch chest in the window at a Swatch boutique in Geneva. So, what will the Audemars Piguet x Swatch watch be? Well, we simply don't know at this point, but there are plenty of clues suggesting what it could be. The 'Pop' model line from Swatch has been around for decades and has served as a fashion-forward way to reimagine timekeeping and watches. First introduced around 1986, the Swatch 'Pop' watches could be removed from their straps and 'popped' into various accessory holders. These ranged from pocket watch holders, chains, and lanyards to refrigerator magnets and even a RECCO-branded accessory holder/transmitter for avalanche safety.  A current, Swatch 'Pop' pocke...

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AI Designed My Custom Swatch Watch SJX Watches
Swatch Mar 25, 2026

AI Designed My Custom Swatch Watch

Announced last year, Swatch’s AI-DADA platform is now live, enabling customers to design and build their own custom Swatch with a design that will never be repeated. With a low entry price and quick turnaround, I took the platform for a spin. Why AI Swatch has been a design-oriented brand since its debut in 1983. Not only has Swatch produced a dizzying array of original designs of its own, over the years the brand has collaborated with celebrated artists and leading institutions to democratise access to wearable art. About a decade ago, Swatch’s world-class logistics infrastructure enabled it to offer customised watches via an online configurator that enabled customers to mix and match different elements from a pre-selected range of options. That was quickly followed by the ability to generate a custom-printed design, by dragging a Swatch template over a selection of human-created patterns and designs. The AI-DADA system, launched earlier this year, builds on this basis in way that only Swatch could pull off. The system leverages an undisclosed large language model (LLM) to generate a custom design based on a user’s 300-character prompt. The result is a made-to-order Swatch of the customer’s own design, delivered in as few as five days. What’s more, the cost is little more than an off-the-shelf model, at just US$195. With little to lose, I took the plunge. AI-DADA Swatch watches are powered by standard quartz movements in the typical New Gent case size. Three str...

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Subprime Reporting? Thoughts On The Recent Morgan Stanley/Swatch Group Controversy Fratello
Swatch Mar 6, 2026

Subprime Reporting? Thoughts On The Recent Morgan Stanley/Swatch Group Controversy

Morgan Stanley Investment Management published its Ninth Annual Swiss Watcher on February 19th. The report dives deep into the commercial performance of the Swiss watch market on a brand-by-brand level. I assume very few watch enthusiasts read the whole thing, but one table is rather famous: the top 50 Swiss watch brands ranked by turnover. […] Visit Subprime Reporting? Thoughts On The Recent Morgan Stanley/Swatch Group Controversy to read the full article.

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A New Batch of Worldtimers from Farer Have Arrived Worn & Wound
Farer Have Arrived It’s hard Feb 5, 2026

A New Batch of Worldtimers from Farer Have Arrived

It’s hard to keep track of all the watch trends that come and go over a calendar year, and while it’s not been as smoking-hot-popular as skin divers and GMTs, the worldtimer complication has been enjoying some time in the sun recently. Joining the herd is the Farer World Timer 2026 Collection, which beefs up an already-impressive (and early to the trend) lineup with three new colorways. In fact, the Farer World Timer was first launched in 2019, well before recent additions that have piqued the watch world’s interest, and it’s that confident backlog that has allowed Farer to introduce three new pieces with a level of design refinement that other relative newcomers may lack.  Before we dive into the new colorways, let’s get the basics down: each Farer World Timer sports a 39mm 316L stainless steel case (and varying finishes depending on the model) with an impressive 11mm of thickness, and a democratic 45mm lug-to-lug measurement. One crown, inset with a Farer “A”-embossed bronze cap, sits at the 3 o’clock position, while the other, wearing a World Timer marque, rests at 10 and operates the outer rotating bezel. The crowns, domed sapphire crystal, and exhibition caseback ensure a decently robust 100 meters of water resistance. Inside, a Sellita SW331-2 Elabore movement should guarantee reliability, accuracy, serviceability, and a 56-hour power reserve. A bespoke Farer rotor is color-matched to the central 24-hour disc on the dial.  Speaking of that disc, it...

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Swatch Expands their Art Watch Lineup with a New Guggenheim Collaboration Worn & Wound
Omega MoonSwatch line they’ve managed Jan 21, 2026

Swatch Expands their Art Watch Lineup with a New Guggenheim Collaboration

Few watch brands enjoy the instant brand recognition of Swatch, especially non-luxury brands. Sure, Swatch has its haters-though I’ve always found said haters unimaginative and lacking in whimsy-but the fact that their social cache and cultural relevance has stayed steady for decades is impressive. A self-proclaimed horology superfan could argue that there is nothing mechanically impressive about the brand’s offerings, but that misses the point of Swatch entirely; after all, fashion is not a dirty word.  All of this sounds like vindictive talk from a Swatch sympathizer, but really, it comes from a place of genuine admiration for the brand’s ability to stick to their guns, both aesthetically and from a business standpoint. Even with recent splashy collab offerings like the Omega MoonSwatch line, they’ve managed to stay affordable, accessible, and above all, collectable.  Swatch is no stranger to collaborations with museums and artists, but even so, the new Guggenheim Collection promises some snazzy new wrist candy for fine art enthusiasts. Inspired by the works of Edgar Degas, Paul Klee, Claude Monet, and Jackson Pollock, and created in tandem with the Guggenheim New York and the Peggy Guggenheim Collection in Venice, the line is just the latest entry in Swatch’s long-standing relationship with the fine art world. Four watches are available from the collection: two feature 34mm biosourced material cases, while the other two measure in at 41mm. Biosourced mat...

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Omega x Swatch MoonSwatch Review: Three Years Later Teddy Baldassarre
Swatch Sep 24, 2025

Omega x Swatch MoonSwatch Review: Three Years Later

Within the last few years, one watch has received more hype - or overhype - than any other: the multi-brand collaboration that set the watch world on fire three years ago, the Omega x Swatch Moonswatch. People waited hours in line for it. Flippers grabbed as many as they could and listed them well above their retail cost all over the internet. People were charmed. People were horrified. Either way, people were talking.  Wherever you stand on the old Omega x Swatch MoonSwatch debate, no one can argue that its very existence didn’t change the landscape of watches irrevocably. We have firmly entered the post-MoonSwatch era. But now, three years later, what change did this unlikely Bioceramic collaboration incite? What’s up with this collaboration now? And will this duo of watch giants ever be stopped?  Below, I will tackle the controversial topic we’re gathered here today to mull over: the Omega x Swatch MoonSwatch. Further, I will do my best to break down the context of it all in an easily digestible manner, mix in my own philosophical musings on ways to look at this Frankenstein hybrid of luxury-meets-mass-production, and dive into one specific piece from the 11 original models, in form and function. So without further ado, let’s get into the good stuff.  Some Context When the first round of the Omega x Swatch MoonSwatch blasted onto the scene, it was something of an example of right product, right time. The hallowed (or blasphemous) year was 2022, which, as ...

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Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event] Fratello
Swatch Aug 28, 2025

Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event]

Welcome to another on-location episode of Fratello Talks, this time from the Watch Valley event in Utrecht, where the Swatch Group unveiled its latest novelties for 2025. In attendance were Nacho, Daan, and RJ, keen to get a full preview of the year’s releases from the brands present. The event was packed with exciting novelties […] Visit Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event] to read the full article.

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Industry News – Swatch Group Reports Sales Down 7% and Profit Decline for First Half of 2025 Monochrome
Longines Tissot Jul 17, 2025

Industry News – Swatch Group Reports Sales Down 7% and Profit Decline for First Half of 2025

In a challenging environment for the watch industry, Swatch Group, the Swiss powerhouse owner of brands such as Omega, Longines, Tissot and Breguet, reported sales of CHF 3,059 million for the first half of 2025, representing a decline of 7.1% at constant exchange rates and 10.4% on a comparable basis. The operating profit dropped to […]

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Introducing the Swatch SCUBAQUA Collection, a Series of Colorful Divers, Just in Time for Summer Worn & Wound
Swatch May 9, 2025

Introducing the Swatch SCUBAQUA Collection, a Series of Colorful Divers, Just in Time for Summer

If there’s one drum I’m constantly banging in the watch enthusiast discourse, it’s that the Swatch MoonSwatch is probably among the least interesting watches made by the brand. I know, I know. They are a phenomenon. They have probably introduced untold numbers of new collectors to our hobby. And they are meant to be fun and I should just chill out. This is all incredibly valid. But as a somewhat older, somewhat more grizzled watch collector who fondly remembers a pre-MoonSwatch era, I’m very much of the opinion that Swatch remains on the vanguard of creativity, you just have to walk past that MoonSwatch display briefcase in the boutique.  This week saw the release of what I think is a great example of a watch that is more impressive in just about every way than a run of the mill MoonSwatch. The new SCUBAQUA Collection even uses the same Bioceramic material found in the MoonSwatch, but in a way that, to my eye, is more uniquely Swatch. Based on the classic Swatch Scuba collection, the new SCUBAQUA watches are a thoughtful update using new materials with enhanced specs and a more contemporary feel.  The new SCUBAQUA watches are all about color and transparency, achieving what the brand calls the “jelly effect,” a principle common to many similarly transparent and colorful Swatches over the years. Each watch combines Bioceramic in the solid color sections of the case with castor oil derived biosourced materials for the transparent components. The dials in each v...

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Making A Case For Catch-And-Release Watch Collecting Fratello
Mar 12, 2025

Making A Case For Catch-And-Release Watch Collecting

I was recently watching a video on the excellent 5 Watt World guitar channel on YouTube. Host Keith Williams discussed catch-and-release guitar collecting as a way to enjoy the hobby. This makes a lot of sense for guitars as each has a different feel and sound, triggering different playing. You could even argue that you […] Visit Making A Case For Catch-And-Release Watch Collecting to read the full article.

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Introducing – The new Swatch x Blancpain Scuba Fifty Fathoms Pink Ocean is… Very Pink Monochrome
Blancpain Scuba Fifty Fathoms Pink Jan 23, 2025

Introducing – The new Swatch x Blancpain Scuba Fifty Fathoms Pink Ocean is… Very Pink

Following a rather unmanageable success with the Moonswatch collaboration with Omega, Swatch did it again in 2023 with yet another brand from the group – this time Blancpain – and with another emblematic watch – the Fifty Fathoms. The result, an accessible Bioceramic watch inspired by Blancpain’s famous dive watch, came with an automatic movement […]

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Swatch Gets in on the Year of the Snake with Two Refreshingly Affordable Options Worn & Wound
Swatch Jan 9, 2025

Swatch Gets in on the Year of the Snake with Two Refreshingly Affordable Options

It’s certainly no surprise that our inboxes here at Worn & Wound continue to be inundated with new releases heralding the year of the snake. The first weeks of January are traditionally a slow period for new watch releases in every category except lunar new year novelties. It’s safe to say that if this type of thing is your primary interest in watch enthusiasm, we are in the midst of what is surely your Super Bowl. While a lot of the new lunar new year releases are extravagant, high end demonstrations of a brand’s craft, there are, thankfully, examples of watches in this vein that are far more approachable. That brings us to the Year of the Snake collection from Swatch, a pair of impressionistic snake themed designs for those who are looking to celebrate the new year on a budget.  First up is the Golden Red Bamboo reference, a ultra slim 38mm quartz powered watch with a glimmering gold dial. The dial’s motif appears to be a somewhat abstract idea of a snake rather than a zoologically correct representation of a serpent, and I think it’s better off because of it. The orange accents on the hands and dial make for a nice contrast with the gold, which is extended to the case, crafted from stainless steel and given a PVD gold coating. The strap is described as “leather and textile” and has matching orange embroidery and gold accents.  If something a little bigger is more your speed, Swatch has you covered with the Blue and Gold Lithe Dancer reference, part of th...

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