Worn & Wound
Review: the anOrdain Model 1 Porcelain
Few small brands can claim to have the kind of success that anOrdain has experienced in recent years. Their enamel dials are so sought after that clients sit on a waitlist that reportedly stretches out to 2030. While some very high end, handmade or bespoke watches take that long or even longer to produce, waiting that kind of time for a watch that retails for around $2,500 is unusual. There’s so much competition at that price, you kind of don’t expect people to really commit for the long haul. But they do commit, and as anOrdain slowly churns out their enamel dialed watches and delivers them to their very patient customers, the legend of the brand grows. Every so often, I’ll see an anOrdain pop up on the pre-owned market, and if the asking price is reasonable (retail + expected inflation over the next 3-4 years seems about right to me) they never last long. There’s a real, genuine hunger for these watches. $2950 Review: the anOrdain Model 1 Porcelain Case Stainless steel Movement La Joux-Perret G101 Dial White Porcelain Lume None Lens Sapphire Strap Leather Water Resistance 5 ATM Dimensions 38 x 46mm Thickness 11mm Lug Width 20mm Crown Push/pull Warranty Yes Price $2950 That of course presents all kinds of interesting challenges for anOrdain as a business. How do you scale up (do you even want to?) when the artisanal nature of your production puts a hard limit on what you can make in a month or a year? anOrdain has a multi-pronged strategy to generate revenue...
