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Introducing: The Swatch Mission To The Moon 1969 Moonswatch Hodinkee
Audemars Piguet launch it makes Jul 16, 2026

Introducing: The Swatch Mission To The Moon 1969 Moonswatch

What We Know It's kind of funny saying this, but it's been a bit of time since we've seen a new Moonswatch. Given the news cycle around this year's Swatch x Audemars Piguet launch, it makes a lot of sense that Swatch has held more Moonswatch releases in its back pocket, ready for when the time is right to get people talking again about its most popular high/low collab. Today's new Mission To The Moon 1969 Moonswatch is the most limited of the Moonswatches, with only 1,969 pieces made in total. It's certainly a special execution, with an homage to Apollo 11's Moon landing in—you guessed it—1969. But unlike an actual Omega Speedmaster Moonwatch, where the story is a huge part of the appeal to the collector, I have a feeling that this Moonswatch's appeal lies in its use of Omega's 18K Moonshine Gold. It's certainly not the first time Swatch has used Omega's gold alloy in Moonswatches, but this one has a lot of that gold. With the dial, hands, pushers, and crown all in Moonshine Gold, there are eleven grams total in each of these watches. Interestingly, Swatch is saying that the gold used for this edition is melted down from spare Omega parts from that era, which then ties the connection with Omega much closer together. This edition pairs a matte black Bioceramic case with all those bits of gold and black accents to complete the look. The Moonshine Gold dial is given a vertically brushed finish. No lume to be found on these hands, as the gold beveled applied indices are fi...

We Have A Lift Off! Meet The New Swatch MoonSwatch Mission To The Moon 1969 Fratello
Omega MoonSwatch was launched Jul 16, 2026

We Have A Lift Off! Meet The New Swatch MoonSwatch Mission To The Moon 1969

Swatch did it again! A new Swatch x Omega MoonSwatch was launched at the same time (09:32 AM EDT / 15:32 CEST) as the Saturn V rocket from the Apollo 11 mission in 1969. Swatch has a good feel for historical relevance and released yet another cool MoonSwatch variation. Mission To The Moon 1969 The […] Visit We Have A Lift Off! Meet The New Swatch MoonSwatch Mission To The Moon 1969 to read the full article.

Buying Guide - Five of the Finest New Independent Watchmakers We’ve Recently Come Across Monochrome
Jul 12, 2026

Buying Guide - Five of the Finest New Independent Watchmakers We’ve Recently Come Across

If you’re anything like us, independent watchmaking will be on your watch radar pretty much all the time. We’ve never hidden the fact that we absolutely love the creative, experimental nature of small, indie watchmakers. Some have grown into industry leaders, while others have deliberately stayed small and produce watches in double- or even single-digit […]

Christopher Ward Introduces The Twelve Xander, a New Collaboration with The Dial Artist Worn & Wound
Christopher Ward Introduces Jul 9, 2026

Christopher Ward Introduces The Twelve Xander, a New Collaboration with The Dial Artist

As Christopher Ward has grown in stature in recent years, it’s their most ambitious watches that have resonated the most with me, personally. Nothing against the Sealanders, Tridents, and the like, but the brand has really become interesting to me with watches like the Bel Canto and the Loco, and even the more artistic, design forward stuff like the C1 Moonphase. The Twelve collection falls into a middle ground, of sorts. The Loco, their most avant-garde watch, is built on the Twelve platform, but at its core it’s a fairly straightforward (though incredibly well made) integrated bracelet sports watch, something the hobby is not exactly in short supply of these days. But they occasionally stretch the bounds of the Twelve, exploring a variety of materials, ultra-thin case designs, and even finishing techniques.  And that brings us to the latest release from the UK based brand, the all new The Twelve Xander, a 150 piece limited edition made in collaboration with The Dial Artist, otherwise known as Chris Alexander. Chris has been expanding his portfolio as of late, after getting his start in the watch world adding custom, graffiti inspired art to off-the-shelf watches. He’s now an in-demand collaborator, having worked with brands like Holthinrichs on completely original dial designs and executions.  What makes this new project somewhat different is that there’s no actual “dial” for The Dial Artist to paint. The Twelve X is fully skeletonized, so Chris has added h...

First Look - The New Czapek Antarctique with a Frozen Meteor Dial in Two Case Sizes Monochrome
Czapek Antarctique Jun 30, 2026

First Look - The New Czapek Antarctique with a Frozen Meteor Dial in Two Case Sizes

Launched in 2020, the Antarctique is Czapek’s distinctive take on the integrated luxury sports watch powered by the brand’s first in-house calibre. Although the Antarctique has embraced complications, the go-to model is the more straightforward time-only reference, often featuring textured dials, like the successful Passage de Drake editions. Following the Antarctique Green Meteor, Czapek proposes […]

Introducing: Albishorn Type X-Graph (Live Pics) Hodinkee
Rolex Zerograph inspiration May 28, 2026

Introducing: Albishorn Type X-Graph (Live Pics)

What We Know We've featured a lot of Albishorn on Hodinkee recently, and for good reason. It's a fan-favorite brand, and, as our former head of limited editions said, it's hard to find someone who knows how to handle the technical side of watches, the design side, and pricing, all so well. The new Type X-Graph is no exception. If you want more info on the design inspiration behind the brand, you can read one of my previous stories here. But while other launches trend more vintage, this one feels a bit more modern. The Rolex "Zerograph" inspiration is obvious, with the slightly smaller dial and oversized bezel (that overhangs the case). This time, the dial pushes the look into modernity, with a semi-translucent fumé grey dial that lets you catch small glimpses of the skeletonized ALB04 M movement. But at the same time, Alibshorn was able to maintain the pebbled texture of some of their other dials. It's not a fully smoked sapphire like a Patek 5316 or a Lange Lumen, but at the price, it strikes a balance between creativity and affordability. Add the green-emission Super-LumiNova on the PVD-coated bi-directionally rotating steel bezel, and it's a cool monochrome finish. You'll notice that the watch is a chronograph with a 30-minute counter at the lower left and running seconds at the right, but right above the logo is the chronograph running indicator. It switches from red while running to white when stopped. The design of this is patented as part of the brand's modificatio...

Hands-On: Five Things You'll Want To Know Before You Buy The Swatch x Audemars Piguet Royal Pop - And How To Get It Hodinkee
Audemars Piguet Royal Pop — May 15, 2026

Hands-On: Five Things You'll Want To Know Before You Buy The Swatch x Audemars Piguet Royal Pop - And How To Get It

Earlier in the week, I got a chance to see the new Swatch x Audemars Piguet Royal Pop collaboration in person, the hottest (and most hotly debated) thing since, well, Swatch did their first collaboration with Omega. There were some restrictions, like the fact that I couldn't handle some of them without gloves, but I did get enough of an impression to have a lot of thoughts. Yes, I think they're a lot of fun, and actually pretty impressive in some ways. I get that a lot of people will disagree, and that's fine. But to answer the last part of our headline first: you can get the Swatch x AP Royal Pop watches only at select retail stores starting May 16. You can find those stores on the Swatch website by going to the homepage, looking for the collab, and clicking the "See Stores" link. One version (with a crown at the right) is $420, while the other (with a crown at the top) is $400. Also, this is not an AP-led product, so don't call your local AP AD hoping to get one. Swatch is in charge here. Love it or hate it, the Swatch x Audemars Piguet Royal Pop is big news. How big? A few hundred comments on our site is a good measure. But how about the fact that, in 24 hours, our "Introducing" story on the collab got about 20x an average story would do in a month and 1.75x more page views than the Rolex "Pepsi" GMT cancellation (which was the highest-traffic story of Watches & Wonders to date). We love watches over here, but it can be a bubble. There are a few rare moments when the wa...

Introducing: The Armoury And Naoya Hida & Co. Type 4A-2 "Floating Feathers" Hodinkee
Naoya Hida May 7, 2026

Introducing: The Armoury And Naoya Hida & Co. Type 4A-2 "Floating Feathers"

What We Know Usually, we only get one round of Naoya Hida & Co. releases each year, as the company manufactures so few watches per year (though that number is increasing) that one round of releases of 10+ models with around 10 watches per model per year is about the maximum. So imagine my surprise when we got a press release about a new collaboration between Hida-san and his retailer, The Armoury, to be released after the initial wave of releases. They've collaborated before (their "Lettercutter" is one of Hida's most beloved watches). This new release, the Type 4A-2 "Floating Feathers," is by far the most unusual and imaginative Naoya Hida watch yet. The watch uses a high-polish stainless steel Type 4 case (36mm by 42.9mm lug-to-lug, 11mm thick) with a central seconds hand, keeping the dial free for artistic expression. Mark Cho, co-founder of The Armoury, and designer Elliot Hammer say that they were inspired by decorative ornithological dials, botanical motifs, and nature scenes.  As ornithology is the study of birds, my thought immediately went to "singing bird boxes," but hey, I didn't make the watch, so no one asked me. Hammer, who travels to Japan often, said he was taken by their attention to space and timelessness, and in the press release says, "if there are feathers, there must have also once been a bird." Rationale for the design aside, Naoya Hida & Co. has the benefit of a talented in-house engraver, Keisuke Kano, and used the bead-blasted Argentium silver di...

Thomas’s Watches And Wonders 2026 Favorites: Conservative Classics Catch My Gaze Fratello
May 2, 2026

Thomas’s Watches And Wonders 2026 Favorites: Conservative Classics Catch My Gaze

As Fratello writers, my colleagues and I always have this article in the back of our minds as we work our way through the Watches and Wonders peak workload. We all know that sooner rather than later, Head of Content Nacho will schedule a Watches and Wonders 2026 favorites article for each of us, so […] Visit Thomas’s Watches And Wonders 2026 Favorites: Conservative Classics Catch My Gaze to read the full article.

Hands On: Patek Philippe Calatrava 24-Hour Alarm 5322G SJX Watches
Patek Philippe Calatrava 24-Hour Alarm 5322G Apr 22, 2026

Hands On: Patek Philippe Calatrava 24-Hour Alarm 5322G

Patek Philippe’s mastery of complications is evident at all levels. The brand’s ability to elevate even simple complications is on full display in the Calatrava 24-Hour Alarm 5322G, a smaller and more focused take on the alarm watch than the discontinued spider-like Alarm Travel Time 5520P from 2019. This puts the most refined alarm movement on the market in the popular hobnail-flanked Calatrava case, capped with punchy green and blue fumé dials. Initial thoughts Launched in 2019, Patek Philippe’s Alarm Travel Time ref. 5520 was a polarising design from the start, with the appearance of four crowns - three of which were actually screw-locked pushers - when combined with the four lugs giving the watch an octopoid appearance. Looks aside, it was Patek Philippe’s first wristwatch with an alarm, and introduced a refined new calibre. This year Patek Philippe builds on that foundation without the travel time functionality and streamlined looks, eliminating the appearance of an awkward double crown setting system. There is no actual change to the base movement’s functionality - save the deletion of the travel time module. Perhaps a decade ago this bright green dial, or even the blue, would feel out of place in a high-grade watch, but today it fits right into the brand’s extremely colourful and contemporary catalogue. Even so, the dial design is sure to be polarising, especially the conflict between the 12 o’clock marker and alarm indicator, which the latter s...

Hands On: Patek Philippe Calatrava 24-Hour Alarm Ref. 5322G SJX Watches
Patek Philippe Calatrava 24-Hour Alarm Ref Apr 22, 2026

Hands On: Patek Philippe Calatrava 24-Hour Alarm Ref. 5322G

Patek Philippe’s mastery of complications is evident at all levels. The brand’s ability to elevate even simple complications is on full display in the Calatrava 24-Hour Alarm 5322G, a smaller and more focused take on the alarm watch than the discontinued spider-like Alarm Travel Time 5520P from 2019. This puts the most refined alarm movement on the market in the popular hobnail-flanked Calatrava case, capped with punchy green and blue fumé dials. Initial thoughts Launched in 2019, Patek Philippe’s Alarm Travel Time ref. 5520 was a polarising design from the start, with the appearance of four crowns - three of which were actually screw-locked pushers - when combined with the four lugs giving the watch an octopoid appearance. Looks aside, it was Patek Philippe’s first wristwatch with an alarm, and introduced a refined new calibre. This year Patek Philippe builds on that foundation without the travel time functionality and streamlined looks, eliminating the appearance of an awkward double crown setting system. There is no actual change to the base movement’s functionality - save the deletion of the travel time module. Perhaps a decade ago this bright green dial, or even the blue, would feel out of place in a high-grade watch, but today it fits right into the brand’s extremely colourful and contemporary catalogue. Even so, the dial design is sure to be polarising, especially the conflict between the 12 o’clock marker and alarm indicator, which the latter s...

Zenith debuts a new Chronomaster Sport Skeleton range with a quiet yet major update Time+Tide
Zenith debuts Apr 16, 2026

Zenith debuts a new Chronomaster Sport Skeleton range with a quiet yet major update

The Zenith Chronomaster Sport has had quite a journey since it launched in 2021. What started as a single stainless steel reference with a black ceramic bezel - and yes, we know what watch that immediately reminded people of - has since grown into one of the more expansive and genuinely adventurous collections in the … ContinuedThe post Zenith debuts a new Chronomaster Sport Skeleton range with a quiet yet major update appeared first on Time+Tide Watches.

Live from WWG26: new release highlights from Zenith Deployant
Zenith DEPLOYANT - Apr 16, 2026

Live from WWG26: new release highlights from Zenith

DEPLOYANT - The watch magazine for collectors, by collectors We are now in Zenith, and had our hands-on with the Zenith new releases in WWG26. First an update to the G.F.J which was released last year. This year, it is released in yellow gold with a bloodstone dial and the sub-dial is now in a green backed mother of pearl. But my pick is [...] The post Live from WWG26: new release highlights from Zenith appeared first on DEPLOYANT.

Universal Geneve is Back - Here’s the New Polerouter Worn & Wound
Universal Genève Apr 8, 2026

Universal Geneve is Back - Here’s the New Polerouter

While the watch industry braces for Watches & Wonders next week and anticipates a flurry of new releases to discuss that will take us through the next several months of watch discourse, today is actually the day that many collectors and enthusiasts have been waiting for for years: the debut of new watches from Universal Geneve. When it was announced that the brand would be formally relaunched by Georges Kern back in December of 2023, speculation began immediately as to what we would eventually see. Little tidbits have come out in dribs and drabs over the last two years, but today the watch community finally gets a look at what Universal Geneve will be in the modern era, at least to start.  A few things are very apparent from the outset. This is a big swing on the part of Kern and others steering the ship at Universal. They could have gone small, and introduced a one or two references to reintroduce the brand to the community slowly, but instead they’ve come out o the gate with nearly 40 SKUs, with prices ranging from a relatively modest $14,000 all the way up to $320,000 for an elaborate jewelry focused Cabriolet (and that’s the only elaborate, jewelry focused piece). The other thing that’s clear is that the launch feels focused on the Polerouter, a Gerald Genta design that is likely the most well known watch under the broader Universal Geneve banner. It got the reference book treatment a few years back, and, once upon a time, was one of the most frequently recommen...

Ressence Enters A Completely Different Ballgame With The New Type 11 And Its First Fully Integrated Movement Fratello
Ressence Enters Apr 7, 2026

Ressence Enters A Completely Different Ballgame With The New Type 11 And Its First Fully Integrated Movement

Most of you know the deal with Ressence watches by now. The highly original creations by Belgian designer Benoît Mintiens tell the time through an intuitive layout. The watches don’t use conventional hands; instead, they feature several eccentric satellites. Until now, the brand’s so-called Ressence Orbital Convex System (ROCS) was always powered by a highly […] Visit Ressence Enters A Completely Different Ballgame With The New Type 11 And Its First Fully Integrated Movement to read the full article.

First Look - The New Chronoswiss Pulse GMT Enamel Sky Gold and Pulse GMT Silver Guilloche Monochrome
Chronoswiss Pulse GMT Enamel Sky Apr 1, 2026

First Look - The New Chronoswiss Pulse GMT Enamel Sky Gold and Pulse GMT Silver Guilloche

Introduced last year, the Pulse line is a departure from the classical regulator watches for which Chronoswiss became known in the 1980s. The collection keeps the key design elements such as the oversized onion crown, the coin-edge bezel, and the layered dial construction, but offers a contemporary case and an integrated bracelet. Just ahead of Watches […]

AI Designed My Custom Swatch Watch SJX Watches
Swatch Mar 25, 2026

AI Designed My Custom Swatch Watch

Announced last year, Swatch’s AI-DADA platform is now live, enabling customers to design and build their own custom Swatch with a design that will never be repeated. With a low entry price and quick turnaround, I took the platform for a spin. Why AI Swatch has been a design-oriented brand since its debut in 1983. Not only has Swatch produced a dizzying array of original designs of its own, over the years the brand has collaborated with celebrated artists and leading institutions to democratise access to wearable art. About a decade ago, Swatch’s world-class logistics infrastructure enabled it to offer customised watches via an online configurator that enabled customers to mix and match different elements from a pre-selected range of options. That was quickly followed by the ability to generate a custom-printed design, by dragging a Swatch template over a selection of human-created patterns and designs. The AI-DADA system, launched earlier this year, builds on this basis in way that only Swatch could pull off. The system leverages an undisclosed large language model (LLM) to generate a custom design based on a user’s 300-character prompt. The result is a made-to-order Swatch of the customer’s own design, delivered in as few as five days. What’s more, the cost is little more than an off-the-shelf model, at just US$195. With little to lose, I took the plunge. AI-DADA Swatch watches are powered by standard quartz movements in the typical New Gent case size. Three str...

The Ardra Labs Delta Type is a Universal GMT SJX Watches
Louis Vuitton made Mar 24, 2026

The Ardra Labs Delta Type is a Universal GMT

The Ardra Labs Delta Type addresses the sizeable minority that grapples with unusual time-zone offsets ignored by traditional GMT watches, doing so in a clever, practical, and visually distinct manner, in a well-rounded package. Initial thoughts Most of our lives follow standard time zones defined as full-hour offsets from Coordinated Universal Time (UTC) - the same as Greenwich Mean Time (GMT), practically speaking. However, well over a billion people, from Newfoundland, Canada, to New Zealand’s Chatham Islands, march to a different beat. The Ardra Labs Delta Type, created by Indian-American Nava Krishnan - a cybersecurity professional living in Washington, DC, with family back in South India - aims to provide a solution for those ignored by conventional GMT watches. Louis Vuitton made an attempt towards the same end, though by very different means, with the recent Twin Zone. Timezones of the world. Image – CIA World Factbook India, the world’s most populous country since 2023, spans two of the 24 geographic time zones - GMT+5:00 and GMT+6:00 - however, rather than splitting into two, the country splits the difference, with the entire nation observing a single GMT+5:30 time zone. This is not entirely unique: China nominally operates on a single time zone rather than the five geographic ones it covers, though that is a full-hour offset. While Venezuela and North Korea have abandoned their partial-hour time-zone offsets in the last decade, the Indian governm...

Hands-On With The Brilliant New Breitling Navitimer Chronograph Aston Martin Formula 1 Edition WatchAdvice
Breitling Navitimer Chronograph Aston Martin Feb 27, 2026

Hands-On With The Brilliant New Breitling Navitimer Chronograph Aston Martin Formula 1 Edition

The first watch to kick off the new Breitling x Aston Martin Aramco Formula 1® team partnership had to be the iconic Navitimer. So we had to review it! What We Love The carbon fibre dial with subtle green flecks The lightweight titanium case is very easy to wear The nods to Aston Martin are not over the top, making this a more versatile collaboration piece What We Don’t 43 mm case size may not be to everyone’s taste The anti-reflective coating on the domed crystal can obscure the dial view a little Like all Navitimer’s, the dial is very busy thanks to the slide rule. Overall Rating: 9 / 10 Value for Money: 9/10 Wearability: 9/10 Design: 9/10 Build Quality: 9/10 If you haven’t heard, the newest timing partner to enter the Formula One® grid is Breitling, teaming up with the Aston Martin Aramco Formula One® Team this year. Was it a surprise? Was it a surprise? Perhaps at first glance. But strategically, it makes complete sense. Precision timing and high-performance engineering define both Breitling and Aston Martin. Aligning these two icons on the Formula One® grid isn’t just logical — it’s a natural extension of their shared ethos. The collaboration isn’t just with the F1 team either. It’s a much wider collaboration between the Swiss watchmaker and the British carmaker – spanning the full Aston Martin universe, from the high-performance vehicles that are handcrafted in Gaydon and St Athan to the team’s pursuit of glory in Formula One®. Breitlin...

Seiko To Host The “Power Design Project Presents: Passionately And Obsessively Crafted Watches” Exhibition Fratello
Seiko Feb 21, 2026

Seiko To Host The “Power Design Project Presents: Passionately And Obsessively Crafted Watches” Exhibition

Flying on Tuesdays or Wednesdays is usually the friendliest for your wallet. And the month of March also falls into that category. Excuse me for getting a little ahead of myself. Let me explain why I’m providing these potentially superfluous travel tips. The reason is a watch event taking place in Tokyo, Japan. From March […] Visit Seiko To Host The “Power Design Project Presents: Passionately And Obsessively Crafted Watches” Exhibition to read the full article.