Introducing Temporal Works, a New Brand from the Armoury’s Mark Cho
For those familiar with New York-by-way-of-Hong Kong menswear retailer The Armoury, Mark Cho’s move into watches won’t come as any major shock. His brand has long flirted with watchmakers and collaboration over the years, including with H. Moser & Cie., UNIMATIC, and Paulin. Now, Temporal Works, co-founded with The Armoury’s creative director, Elliot Hammer, is the natural progression for the brand. Their inaugural collection, Series A, reflects the same approach that has defined The Armoury since it opened in 2010 (and why the store has recently been named one of New York Times’ top 50 menswear stores in the country). Taking inspiration from a bygone era of tailoring, The Armoury is all wood-paneled, brick-walled masculinity that celebrates an inherent grace when dressing well. The Series A has this same throughline, using Cho’s singular vision of his retail store – masculine, elegant, and minimalist. In fact, the connection between Temporal Works and his existing brand is a throughline explicitly made by the founder, who noted, “Our goal was straightforward: create watches as thoughtfully designed and effortlessly wearable as a perfectly tailored navy blazer.” This jumping-off point seems to work in both Hammer and Cho’s favor, as the Series A clearly shows an unwavering vision of a brand identity that feels complementary without being derivative (something other lifestyle-to-watch brands like Louis Vuitton and Montblanc sometimes struggle with). This...
Time+Tide
