SJX Watches
G-Shock Teams Up with Streetwear Label Undefeated
Streetwear label Undefeated has joined forces with Casio to create the G-Shock x Undefeated DW6900UDCR23-5. Celebrating the 40th anniversary of the shock-resistant watch, the limited edition is based on the instantly recognisable DW-6900 and gives the chunky case a facelift in brown, yellow, and vibrant blue, a palette typical of the urban streetwear aesthetic of Los Angeles-based label that has worked with brand including Adidas and Nike. Initial thoughts In the current horological landscape, watch brands from all across the price spectrum are actively forging partnerships with a range of streetwear brands, including the audacious and boundary-pushing Franck Muller #FR2. G-Shock, however, was a pioneer in this space and continues to push forward with the collaborative trend. Though no longer that novel, the convergence of watches and urban fashion continues to captivate enthusiasts, particularly when the tie-ups make sense, as this one does. A riff on a familiar G-Shock model, the Undefeated edition makes great use of yellow and dark brown tones, giving it a look uncommon in G-Shocks. At the same time, the DW-6900 is delivered with a bonus NATO strap in addition to the standard resin strap, setting it apart from the usual array of G-Shocks. Priced affordably at just US$190, the collaboration will available only in a “drop” on Undefeated’s website. Although the number of pieces is undisclosed, G-Shock enthusiasts and streetwear aficionados will quickly snap them up....
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