Worn & Wound
Opinion: the Moser x Studio Underd0g Collab Was Great – the Reaction from the Watch Community Was Disappointing
Without fail, there’s a moment at big industry events when you realize you’re in a bubble. At every Watches & Wonders I’ve attended, and now following my first Geneva Watch Days, there’s been a new release that has “worked” in the room among the press and other members of the community who have actually seen it, but has been less warmly received (in certain quarters) by those back home. I felt this acutely when looking at the latest from H. Moser, a collaboration with Studio Underd0g that, when I saw the press release ahead of leaving for Switzerland, I was certain would be the enthusiast community’s favorite walking away. And while I think overall you’d have to admit the watch was widely praised from all sides, there was a surprising chorus of supposed Studio Underd0g fans who didn’t take to it as kindly. When I was pointed toward heated Instagram comment threads by friends and colleagues days after seeing the watches I was genuinely surprised. When you’re at an event like this, you’re really kind of on your own little watch industry planet. I find that there’s simply not enough time to monitor reactions to everything with a busy meeting schedule and almost no down time. It’s kind of nice, honestly, to be consumed by a single thing for a short period of time. It has a cleansing effect. But it means I’m not idly scrolling through Instagram, so the peanut gallery commentary on all the new releases was lost on me. To summarize, the reactions i...
