From Designer Eric Giroud, the New Schwarz Etienne Geometry Has One of the Trippiest Dials We’ve Seen
A watch, like any designed object, is the product of a series of decisions, and those decisions can define it. At some point, whoever is making the thing has to determine what type of watch it’s going to be, what sort of movement it will have, the size, the style of handset and indices, the dial colors, and so forth. The most successful watches, in my opinion, are those made by people who have come to tough but deliberate decisions. We’ve all seen watches that feel like they are just too much in one way or another, and they never tend to work. The new Geometry by Schwarz Etienne is literally the watch equivalent of a fully loaded luxury car: when it comes to dial finishes, it has every option. But instead of being too much, it works in a sort of psychedelic way. Whatever you think of it, I think it’s hard to argue that it’s the product of some serious decision making. The Geometry comes to us via designer Eric Giroud, who has previously worked with brands as diverse as Louis Erard, MB&F;, Mido, and many more. The dial is divided into four distinct quadrants, each incorporating different dial finishes and patterns. You can imagine any one of the single quadrants made as an entire dial, and the watch would probably look great. But broken into pieces, you get a sense of how these different patterns and finishes work with and against one another. The fact that it’s somewhat jarring to look at at first is a reminder of the difficulty of watch design in the first plac...
Time+Tide
