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Baselworld

The annual Basel watch and jewellery fair 1917-2020; collapsed when Rolex/Patek/Tudor/Chanel withdrew in April 2020.

NEWS: Tudor announces David Beckham as new brand ambassador Time+Tide
Tudor announces David Beckham as May 30, 2017

NEWS: Tudor announces David Beckham as new brand ambassador

At Baselworld Tudor unveiled a campaign and brand tagline – Born to Dare. Today we got a better understanding of what this means with the announcement of David Beckham as global brand ambassador and famous face of the Born to Dare campaign. At first the news of a luxury watch brand announcing a new endorsement … ContinuedThe post NEWS: Tudor announces David Beckham as new brand ambassador appeared first on Time+Tide Watches.

VIDEO: The new Rolex Sea-Dweller (ref. 126600) – live on the wrist Time+Tide
Rolex Sea-Dweller ref 126600 – May 22, 2017

VIDEO: The new Rolex Sea-Dweller (ref. 126600) – live on the wrist

Given that 2017 marks the 50th anniversary of the Sea-Dweller, Rolex’s iconic deep diver, we were pretty confident that we were going to see an updated version at Baselworld. And the Big Crown did not disappoint, offering a brand new Sea-Dweller, the reference 126600, which quickly became one of the most talked-about watches of the … ContinuedThe post VIDEO: The new Rolex Sea-Dweller (ref. 126600) – live on the wrist appeared first on Time+Tide Watches.

VIDEO: Omega’s Seamaster Aqua Terra 150m gets a meaningful makeover Time+Tide
Omega s Seamaster Aqua Terra May 16, 2017

VIDEO: Omega’s Seamaster Aqua Terra 150m gets a meaningful makeover

It’s easy to get distracted by the brightest, shiniest watches of Baselworld; the watches that live up to the marketing parlance of ‘novelties’. But sometimes the real winners are the quiet achievers. I suspect Omega’s redesigned Seamaster Aqua Terra 150m will be one of these winners. The AT (as it’s often called) has long been … ContinuedThe post VIDEO: Omega’s Seamaster Aqua Terra 150m gets a meaningful makeover appeared first on Time+Tide Watches.

EDITOR’S PICK: Looking back at Basel 2016’s bad boy – the Rolex Air-King Time+Tide
Tudor Black Bay Chrono Last May 15, 2017

EDITOR’S PICK: Looking back at Basel 2016’s bad boy – the Rolex Air-King

Editor’s Note: This year the watch that had tongues wagging at Baselworld was, without doubt, the Tudor Black Bay Chrono. Last year it was the Rolex Air-King, with its bold minute track and cheerful green and gold logo. Now that the Air-King is on wrists all over the world I’m struggling to justify the fuss. … ContinuedThe post EDITOR’S PICK: Looking back at Basel 2016’s bad boy – the Rolex Air-King appeared first on Time+Tide Watches.

WHO TO FOLLOW: @JulieKraulis Time+Tide
TAG Heuer booth where she was May 12, 2017

WHO TO FOLLOW: @JulieKraulis

We had the pleasure of bumping into Julie earlier this year at Baselworld, outside the TAG Heuer booth, where she was creating an Autavia piece. Julie’s one talented individual who has recently gone down the path of creating watch-inspired artworks. We’re sure you’ll love her feed, but be warned – a follow might turn into a … ContinuedThe post WHO TO FOLLOW: @JulieKraulis appeared first on Time+Tide Watches.

HANDS-ON: Looking for a dressy daily wearer that’s a little left field? Try the Chopard L.U.C XP Time+Tide
Chopard L.U.C XP I don’t May 11, 2017

HANDS-ON: Looking for a dressy daily wearer that’s a little left field? Try the Chopard L.U.C XP

I don’t want to sound like a jaded watch journalist because – let’s be honest – those guys are the worst. But having said that, there were not too many surprises at Baselworld 2017. I knew we’d be seeing Speedmasters from Omega, a Sea-Dweller from Rolex and some crazy-but-cool collabs from Hublot. I didn’t expect to be … ContinuedThe post HANDS-ON: Looking for a dressy daily wearer that’s a little left field? Try the Chopard L.U.C XP appeared first on Time+Tide Watches.

HANDS-ON: The TAG Heuer Carrera Heuer 01, now in a wrist-friendly 43mm Time+Tide
TAG Heuer Carrera Heuer 01 now May 9, 2017

HANDS-ON: The TAG Heuer Carrera Heuer 01, now in a wrist-friendly 43mm

One of the watches I was most looking forward to seeing in the metal at Baselworld was the 43mm version of the distinctive Heuer 01. Now, I’m quite the fan of TAG Heuer’s skeletonised and modular take on their classic Carrera, but there’s no denying that at 45mm across, it takes certain amount of wrist … ContinuedThe post HANDS-ON: The TAG Heuer Carrera Heuer 01, now in a wrist-friendly 43mm appeared first on Time+Tide Watches.

VIDEO: 4 of the hottest new Seiko releases Time+Tide
Seiko releases One Apr 23, 2017

VIDEO: 4 of the hottest new Seiko releases

One of the brands we’re always excited to see at Baselworld is Seiko. Not just because they’ve always got a few surprises up their sleeve, but also, if we’re honest, because the price point is a lot less painful than some of their Swiss counterparts. This year we were particularly impressed with two models that … ContinuedThe post VIDEO: 4 of the hottest new Seiko releases appeared first on Time+Tide Watches.