Ventura Returns with the V-Matic Ego
Watch collectors who were around in the late 1990s and early 2000s would remember Ventura. It specialised in – literally – design watches. All its timepieces were created by noted industrial designers, including Flemming Bo Hansen and more frequently, Hannes Wettstein, who also designed the Nomos Zurich. The house style was sleek, pared back, slightly Scandinavian, but also distinguished by unusual materials – Ventura made liberal use of surfaced hardened titanium (Titanox) and steel (Durinox), a great novelty at the time. The Ventura V-Matic Ego remake But the brand made a pivot into high-end, self-winding electronic watches in the early 2000s, which unsurprisingly ended in Ventura going bust. Now Ventura is being resurrected by its former owner, UK-based watch importer Zeon Ltd (that’s in turn owned by a Hong Kong watch manufacturer), in partnership with Stephan Hürlemann, the designer who took over Wettstein’s studio after his death. I liked very much what Ventura was doing back in the day – the combination of design and materials was unique – but the original watches were surprisingly expensive, particularly by the standards of the time. The new remakes manage to reproduce the original design in a similar alloy, at a notably affordable price. Designer watches for less The revived Ventura sticks to a tried and tested sales formula: direct to the consumer via crowdfunding platform Kickstarter, making the new Ventura watches notably affordable, s...
Time+Tide
