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Interview: Edouard Meylan on Building H. Moser & Cie. for the Long Term
Edouard Meylan took the helm of H. Moser & Cie. just over a decade ago, after the brand was acquired by his family. Together with his brother Bertrand, who leads the brand’s distribution, the chief executive of Moser has successfully turned around a brand that was in dire straits when the Meylans took charge. Industry talk at the time was that the brand’s founder, a dental implant billionaire, had sunk some CHF100 million into Moser. Today Moser is an independent brand that’s widely regarded to be on sound footing. Despite the slowdown that is gradually taking hold in the luxury-watch industry, Moser will in all likelihood enjoy a longevity, unlike many of its peers in the independent watchmaking space. Notably, neither Edouard Meylan nor his brother are watchmakers, instead they are entrepreneurs in the mould of Maximilian Büsser and Richard Mille. Mr Meylan’s business sensibilities are apparent, as we discover in the interview below. Amongst other things, he explains why the Streamliner is capped at a third of overall revenue, despite being a runaway bestseller. He also discusses the brand progressive vertical integration, as well as the possibility of expanding his family’s holdings beyond the duo of H. Moser & Cie. and Hautlence. Bertrand Meylan (left), and Edouard Meylan The interview was edited for clarity and length. SJX: Moser recently got into Formula 1 [with the Alpine F1 Team sponsorship], and I understand you just returned from a race. Edouard Meylan...
