The Rise and Fall of Asprey of London (and a Personalised F.P. Journe Wristwatch)
An F.P. Journe Octa Calendrier caught my eye at Phillips’ upcoming Geneva auction, not because of the watch itself, but because of the name engraved on the movement: “John R. Asprey”. Now 82, John Rolls Asprey ran his family’s luxury emporium in its heyday, when it was a purveyor of watches, jewels, silverware, fine bookbinding and hunting accessories, with the Sultans of Brunei and Oman as its top clients. Unusually, Asprey was a prominent name in two diverse segments of watchmaking – what are now valuable vintage watches, think “Khanjar” Rolex watches, as well as modern-day independent watchmaking. How it came to be is the remarkable story of the rise and decline of a grand name in British luxury retail. A wondrous emporium Long before luxury brand names had coalesced into conglomerates like LVMH and Richemont, they were independent, family-owned enterprises that were small but globally known – at least by the right clientele. Amongst them were names that are still famous today, including Cartier, Louis Vuitton, and Tiffany & Co., but also one that is less well known now, Asprey of London. Founded in 1781 and having opened in 1847 at 167 New Bond Street – still its premises today, albeit leased – Asprey was once London’s leading luxury merchant. In some ways, it was the ultimate gift shop, where one could buy all manner of exotic and exquisite goods from all over the world, from books to watches to sceptres to crystal. Many of the elaborate objects ...
Time+Tide
