Dec 18, 2025
Year in Review: the Best Watches Under $5,000 of 2025
I will be the first to admit that selecting the top watches of the year under, over, or between certain price points is an arbitrary exercise and perhaps not all that useful. Still, it’s the end of the year, and the end of year is all about list making (and reflecting on the last 12 months, making goals for the future – but mostly it’s about lists). Figuring out where the “value” is in the current watch market is a challenge, so setting the top price for the “Best Watches Under…” article does actually kind of mean something this year. One of the predominant story lines on our blog, in Instagram and YouTube comments, and at Windup Watch Fairs and other other meetups all year long has been price sensitivity. Specifically, that watches are far too expensive, and we’ve entered a period where you’re now expected to pay more, but receive less. That narrative makes a certain amount of sense when you examine specific sectors of the industry. But I think there are still pockets of great value and excellent design if you look for them and have a somewhat adventurous sensibility. As I looked back at some of my favorite releases of the year that represent what I think of as genuine value, it felt like the $4,000-$5,000 range was the sweet spot, with some great options well below that as well, and this list reflects that trend for the most part. I’ve tried to stick primarily to smaller makers, indies and microbrands, for the purposes of this particular list, b...
Fratello
