Time+Tide
Shades of blue: How Zenith conquered an entire colour by stealth
Things generally don’t work out too well when brands try to “own” a colour. Cadbury lost a five-year court battle to register their Dairy Milk shade of purple as a trademark for their chocolate bars, while the oil giant BP was similarly out of luck in its long-running bid to claim the colour green in … ContinuedThe post Shades of blue: How Zenith conquered an entire colour by stealth appeared first on Time+Tide Watches.